{"id":1003,"date":"2015-09-30T17:45:29","date_gmt":"2015-09-30T16:45:29","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1003"},"modified":"2015-09-30T17:45:29","modified_gmt":"2015-09-30T16:45:29","slug":"mobile-ad-spending-to-overtake-print-in-the-uk","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/30\/mobile-ad-spending-to-overtake-print-in-the-uk\/","title":{"rendered":"Mobile Ad Spending to Overtake Print in the UK"},"content":{"rendered":"

For the first time this year, mobile advertising expenditure in the UK will overtake spend on print advertising, according to the latest forecasts from eMarketer. Mobile ad spending has shown significant growth in recent years and is expected to rise 45% this year to over \u00a33 billion ($4.94 billion) and will account for 20% of total media spending in the country.
\nhttp:\/\/www.emarketer.com\/Article\/Mobile-Ad-Spending-Overtake-Print-UK\/1013043<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

For the first time this year, mobile advertising expenditure in the UK will overtake spend on print advertising, according to the latest forecasts from eMarketer. Mobile ad spending has shown… <\/p>\n","protected":false},"author":1,"featured_media":1004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10,28],"tags":[],"class_list":["post-1003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisuel","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/194861.gif?fit=324%2C189&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-gb","jetpack-related-posts":[{"id":2872,"url":"https:\/\/mouillere.com\/universconvergents\/2018\/11\/08\/the-mobile-payments-landscape-by-emarketer\/","url_meta":{"origin":1003,"position":0},"title":"The Mobile Payments landscape by eMarketer","author":"Fred","date":"8 novembre 2018","format":false,"excerpt":"Each week, eMarketer is diving into the mobile payments landscape and seeing what adoption looks like across various countries such as Germany, UK, India or China. In Germany, many people are comfortable paying with cash and don\u2019t see any significant benefits to changing their habits, especially older generations. eMarketer expect\u2026","rel":"","context":"Dans "Banking & Payment"","block_context":{"text":"Banking & Payment","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/banking-payment\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/11\/Mobile-Payments-Germany.png?fit=530%2C1019&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/11\/Mobile-Payments-Germany.png?fit=530%2C1019&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/11\/Mobile-Payments-Germany.png?fit=530%2C1019&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2165,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/10\/20\/ott-outspending-most-linear-broadcasters\/","url_meta":{"origin":1003,"position":1},"title":"OTT outspending most linear broadcasters","author":"Fred","date":"20 octobre 2016","format":false,"excerpt":"Between 2013 and 2015, Netflix and Amazon more than doubled their annual expenditure on programming. In 2013, Amazon spent $1.22 billion; that jumped to $2.67 billion in 2015. In the same timeframe, Netflix spending rose from $2.38 billion to $4.91 billion, according to the findings from World TV Production Report\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/Annual_expenditure_on_programming_by_group.png?fit=977%2C664&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/Annual_expenditure_on_programming_by_group.png?fit=977%2C664&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/Annual_expenditure_on_programming_by_group.png?fit=977%2C664&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/Annual_expenditure_on_programming_by_group.png?fit=977%2C664&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":12,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/03\/subscription-tv-in-decline-as-digital-makes-gains-says-pwc\/","url_meta":{"origin":1003,"position":2},"title":"Subscription TV in decline as digital makes gains, says PwC","author":"Fred","date":"3 juin 2015","format":false,"excerpt":"US subscription TV penetration is expected to fall from 79.5% in 2012 to 76.9% in 2016, thanks in part to over-the-top video services, according to PricewaterhouseCoopers (PwC). 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The EFJ affiliate in the UK, the National Union of Journalists\u2026","rel":"","context":"Dans "Cybers\u00e9curit\u00e9"","block_context":{"text":"Cybers\u00e9curit\u00e9","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/cybersecurite\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-23-%C3%A0-14.44.31.jpg?fit=1200%2C681&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-23-%C3%A0-14.44.31.jpg?fit=1200%2C681&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-23-%C3%A0-14.44.31.jpg?fit=1200%2C681&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-23-%C3%A0-14.44.31.jpg?fit=1200%2C681&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-23-%C3%A0-14.44.31.jpg?fit=1200%2C681&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":553,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/14\/local-tv-takes-news-to-web-in-fight-for-cord-cutters\/","url_meta":{"origin":1003,"position":4},"title":"Local TV takes news to Web in fight for cord cutters","author":"Fred","date":"14 juillet 2015","format":false,"excerpt":"Local TV stations are plugging one of the last major holes in mobile video: streaming their news to phones and tablets. 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