{"id":1025,"date":"2015-10-01T13:35:50","date_gmt":"2015-10-01T12:35:50","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1025"},"modified":"2015-10-01T13:35:50","modified_gmt":"2015-10-01T12:35:50","slug":"comscore-fusionne-avec-rentrak","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/01\/comscore-fusionne-avec-rentrak\/","title":{"rendered":"ComScore fusionne avec Rentrak"},"content":{"rendered":"<p>Les soci\u00e9t\u00e9s comScore, sp\u00e9cialis\u00e9e dans la mesure des audiences digitales, et Rentrak fusionnent. Rentrak est sp\u00e9cialis\u00e9 dans la mesure d\u2019audience dans le monde de l\u2019entertainment (TV, cin\u00e9ma, VOD). Avec l\u2019int\u00e9gration des outils de Rentrak, l\u2019entit\u00e9 entend ainsi proposer des nouvelles solutions cross-plateformes de mesure d\u2019audience, de contenus et de publicit\u00e9.<br \/>\n<a href=\"http:\/\/www.offremedia.com\/voir-article\/comscore-fusionne-avec-rentrak\/\" target=\"_blank\">http:\/\/www.offremedia.com\/voir-article\/comscore-fusionne-avec-rentrak\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les soci\u00e9t\u00e9s comScore, sp\u00e9cialis\u00e9e dans la mesure des audiences digitales, et Rentrak fusionnent. Rentrak est sp\u00e9cialis\u00e9 dans la mesure d\u2019audience dans le monde de l\u2019entertainment (TV, cin\u00e9ma, VOD). Avec l\u2019int\u00e9gration&hellip; <\/p>\n","protected":false},"author":1,"featured_media":1026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[28],"tags":[],"class_list":["post-1025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Web-Analytics.jpg?fit=640%2C497&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-gx","jetpack-related-posts":[{"id":1225,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/23\/comscore-presente-les-donnees-et-tendances-cles-du-digital-en-france\/","url_meta":{"origin":1025,"position":0},"title":"COMSCORE PR\u00c9SENTE LES DONN\u00c9ES ET TENDANCES CL\u00c9S DU DIGITAL EN FRANCE","author":"Fred","date":"23 octobre 2015","format":false,"excerpt":"Apr\u00e8s la publication de son rapport \u00abDigital Future in Focus 2015 Monde\u00bb, comScore propose un focus pour la France comprenant le comportement et les donn\u00e9es d\u00e9mographiques des audiences digitales, des donn\u00e9es sp\u00e9cifiques par cat\u00e9gories, l\u2019usage de la vid\u00e9o en ligne ou encore les usages multiplateformes. http:\/\/www.offremedia.com\/voir-article\/comscore-presente-les-donnees-et-tendances-cles-du-digital-en-france \u00a0","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/137971-ae736e.png?fit=595%2C334&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/137971-ae736e.png?fit=595%2C334&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/137971-ae736e.png?fit=595%2C334&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1030,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/30\/les-francais-et-les-allemands-champions-de-ladoption-de-logiciels-dadblock-selon-une-etude-de-comscore-et-sourcepoint\/","url_meta":{"origin":1025,"position":1},"title":"Les Fran\u00e7ais et les Allemands champions de l\u2019adoption de logiciels d\u2019adblock, selon une \u00e9tude de comScore et Sourcepoint","author":"Fred","date":"30 septembre 2015","format":false,"excerpt":"Les internautes fran\u00e7ais (27%) et allemands (24%) sont ceux qui auraient t\u00e9l\u00e9charg\u00e9 le plus de logiciels d\u2019adblock sur ordinateur, parmi tous les pays \u00e9tudi\u00e9s par comScore et Sourcepoint en juin et juillet 2015. Le Canada est troisi\u00e8me, \u00e0 16%. Les internautes am\u00e9ricains sont ceux qui utilisent le moins d\u2019adblockers, \u00e0\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":270,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/06\/alain-couttolenc-nielsen-nous-allons-lancer-total-audience-pour-mesurer-limpact-de-la-publicite-et-du-contenu-sur-les-quatre-ecrans\/","url_meta":{"origin":1025,"position":2},"title":"ALAIN COUTTOLENC (NIELSEN) : \u00abNOUS ALLONS LANCER TOTAL AUDIENCE POUR MESURER L\u2019IMPACT DE LA PUBLICIT\u00c9 ET DU CONTENU SUR LES QUATRE \u00c9CRANS\u00bb","author":"Fred","date":"6 juillet 2015","format":false,"excerpt":"En France, nous sommes pr\u00e9sents avant tout via notre suivi de la grande consommation (panel consommateur, traitement des donn\u00e9es scanning des distributeurs\u2026), mais aussi via notre partenariat avec M\u00e9diam\u00e9trie. Au sein de M\u00e9diam\u00e9trie\/\/NetRatings, nous collaborons sur la mesure d\u2019internet avec les Digital Rankings mais aussi sur la solution OCR (Online\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":180,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/18\/young-people-still-watch-television\/","url_meta":{"origin":1025,"position":3},"title":"Young people still watch television","author":"Fred","date":"18 juin 2015","format":false,"excerpt":"A study claims to reveal the \u2018Truth about Youth\u2019 with regard to video viewing in the United Kingdom. While those aged 16-24 on average watch less television programming than the general population, it still represents the majority of their video viewing, although the year on year decline in television viewing\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/total_uk_vid_consumption.jpg?fit=1200%2C678&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/total_uk_vid_consumption.jpg?fit=1200%2C678&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/total_uk_vid_consumption.jpg?fit=1200%2C678&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/total_uk_vid_consumption.jpg?fit=1200%2C678&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/total_uk_vid_consumption.jpg?fit=1200%2C678&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":637,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/08\/14\/minority-report-the-search-for-niche-ott-audiences\/","url_meta":{"origin":1025,"position":4},"title":"Minority report: the search for niche OTT audiences","author":"Fred","date":"14 ao\u00fbt 2015","format":false,"excerpt":"Serving niche audiences on a global scale is becoming an increasingly viable business model in an online world, reports Andy McDonald. As over-the-top video starts to mature, the market is increasingly giving rise to players that cater for specific audiences. While the rise of the Netflixes, Amazons and Hulus of\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/Viewster-iPad-hor_SS_Homescreen-transp-300x211.png?fit=300%2C211&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":647,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/08\/14\/ad-blocking-a-growing-audience-but-little-advertiser-panic-yet\/","url_meta":{"origin":1025,"position":5},"title":"Ad Blocking: A Growing Audience, but Little Advertiser Panic\u2014Yet","author":"Fred","date":"14 ao\u00fbt 2015","format":false,"excerpt":"Hard data, as well as strategic moves by industry players and anecdotal evidence, suggest that ad-blocking software use is on the rise. Yet at the moment, at the aggregate level, digital advertising's status quo appears safe. Agencies, brands and ad networks have been largely insulated from any major disruption of\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/191862.gif?fit=324%2C308&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=1025"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1025\/revisions"}],"predecessor-version":[{"id":1027,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1025\/revisions\/1027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/1026"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=1025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=1025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=1025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}