{"id":1025,"date":"2015-10-01T13:35:50","date_gmt":"2015-10-01T12:35:50","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1025"},"modified":"2015-10-01T13:35:50","modified_gmt":"2015-10-01T12:35:50","slug":"comscore-fusionne-avec-rentrak","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/01\/comscore-fusionne-avec-rentrak\/","title":{"rendered":"ComScore fusionne avec Rentrak"},"content":{"rendered":"<p>Les soci\u00e9t\u00e9s comScore, sp\u00e9cialis\u00e9e dans la mesure des audiences digitales, et Rentrak fusionnent. Rentrak est sp\u00e9cialis\u00e9 dans la mesure d\u2019audience dans le monde de l\u2019entertainment (TV, cin\u00e9ma, VOD). Avec l\u2019int\u00e9gration des outils de Rentrak, l\u2019entit\u00e9 entend ainsi proposer des nouvelles solutions cross-plateformes de mesure d\u2019audience, de contenus et de publicit\u00e9.<br \/>\n<a href=\"http:\/\/www.offremedia.com\/voir-article\/comscore-fusionne-avec-rentrak\/\" target=\"_blank\">http:\/\/www.offremedia.com\/voir-article\/comscore-fusionne-avec-rentrak\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les soci\u00e9t\u00e9s comScore, sp\u00e9cialis\u00e9e dans la mesure des audiences digitales, et Rentrak fusionnent. Rentrak est sp\u00e9cialis\u00e9 dans la mesure d\u2019audience dans le monde de l\u2019entertainment (TV, cin\u00e9ma, VOD). Avec l\u2019int\u00e9gration&hellip; <\/p>\n","protected":false},"author":1,"featured_media":1026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-1025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Web-Analytics.jpg?fit=640%2C497&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-gx","jetpack-related-posts":[{"id":270,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/06\/alain-couttolenc-nielsen-nous-allons-lancer-total-audience-pour-mesurer-limpact-de-la-publicite-et-du-contenu-sur-les-quatre-ecrans\/","url_meta":{"origin":1025,"position":0},"title":"ALAIN COUTTOLENC (NIELSEN) : \u00abNOUS ALLONS LANCER TOTAL AUDIENCE POUR MESURER L\u2019IMPACT DE LA PUBLICIT\u00c9 ET DU CONTENU SUR LES QUATRE \u00c9CRANS\u00bb","author":"Fred","date":"6 juillet 2015","format":false,"excerpt":"En France, nous sommes pr\u00e9sents avant tout via notre suivi de la grande consommation (panel consommateur, traitement des donn\u00e9es scanning des distributeurs\u2026), mais aussi via notre partenariat avec M\u00e9diam\u00e9trie. Au sein de M\u00e9diam\u00e9trie\/\/NetRatings, nous collaborons sur la mesure d\u2019internet avec les Digital Rankings mais aussi sur la solution OCR (Online\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":637,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/08\/14\/minority-report-the-search-for-niche-ott-audiences\/","url_meta":{"origin":1025,"position":1},"title":"Minority report: the search for niche OTT audiences","author":"Fred","date":"14 ao\u00fbt 2015","format":false,"excerpt":"Serving niche audiences on a global scale is becoming an increasingly viable business model in an online world, reports Andy McDonald. As over-the-top video starts to mature, the market is increasingly giving rise to players that cater for specific audiences. While the rise of the Netflixes, Amazons and Hulus of\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/Viewster-iPad-hor_SS_Homescreen-transp-300x211.png?fit=300%2C211&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":647,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/08\/14\/ad-blocking-a-growing-audience-but-little-advertiser-panic-yet\/","url_meta":{"origin":1025,"position":2},"title":"Ad Blocking: A Growing Audience, but Little Advertiser Panic\u2014Yet","author":"Fred","date":"14 ao\u00fbt 2015","format":false,"excerpt":"Hard data, as well as strategic moves by industry players and anecdotal evidence, suggest that ad-blocking software use is on the rise. Yet at the moment, at the aggregate level, digital advertising's status quo appears safe. Agencies, brands and ad networks have been largely insulated from any major disruption of\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/191862.gif?fit=324%2C308&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7044,"url":"https:\/\/mouillere.com\/universconvergents\/2026\/03\/31\/influenceurs-concurrence\/","url_meta":{"origin":1025,"position":3},"title":"Influenceurs &#038; Concurrence","author":"Fred","date":"31 mars 2026","format":false,"excerpt":"Le secteur de la cr\u00e9ation de contenu vid\u00e9o en ligne en France a connu une transformation radicale en quinze ans, passant d'une pratique amateur \u00e0 une fili\u00e8re structur\u00e9e de l'industrie audiovisuelle, comptant plus de 150 000 cr\u00e9ateurs professionnels en 2024. L'\u00e9conomie globale de la cr\u00e9ation de contenu est estim\u00e9e \u00e0\u2026","rel":"","context":"Dans &quot;IT&quot;","block_context":{"text":"IT","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/03\/Ecosysteme%402x-scaled.png?fit=1200%2C790&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/03\/Ecosysteme%402x-scaled.png?fit=1200%2C790&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/03\/Ecosysteme%402x-scaled.png?fit=1200%2C790&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/03\/Ecosysteme%402x-scaled.png?fit=1200%2C790&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/03\/Ecosysteme%402x-scaled.png?fit=1200%2C790&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3004,"url":"https:\/\/mouillere.com\/universconvergents\/2019\/09\/12\/fin-du-far-west-sur-internet\/","url_meta":{"origin":1025,"position":4},"title":"Fin du Far West sur Internet","author":"Fred","date":"12 septembre 2019","format":false,"excerpt":"Il aura fallu attendre 20 ans et la nouvelle directive sur le droit d\u2019auteur publi\u00e9e le 17\/05\/2019 au Journal officiel de l\u2019Union europ\u00e9enne (JOUE) pour imposer aux plates-formes telles que Youtube la reconnaissance et le filtrage des contenus illicites dont elles ont tir\u00e9 des profits massifs au d\u00e9triment des cr\u00e9ateurs,\u2026","rel":"","context":"Dans &quot;Propri\u00e9t\u00e9 litt\u00e9raire et artistique&quot;","block_context":{"text":"Propri\u00e9t\u00e9 litt\u00e9raire et artistique","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/propriete-litteraire-et-artistique\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/09\/1600px-Next_INpact_-_Directive_droit_dauteur_-_Article_13.png?fit=1200%2C674&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/09\/1600px-Next_INpact_-_Directive_droit_dauteur_-_Article_13.png?fit=1200%2C674&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/09\/1600px-Next_INpact_-_Directive_droit_dauteur_-_Article_13.png?fit=1200%2C674&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/09\/1600px-Next_INpact_-_Directive_droit_dauteur_-_Article_13.png?fit=1200%2C674&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/09\/1600px-Next_INpact_-_Directive_droit_dauteur_-_Article_13.png?fit=1200%2C674&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6262,"url":"https:\/\/mouillere.com\/universconvergents\/2024\/09\/23\/applications-mobiles-respectueuses-de-la-vie-privee\/","url_meta":{"origin":1025,"position":5},"title":"Applications mobiles respectueuses de la vie priv\u00e9e","author":"Fred","date":"23 septembre 2024","format":false,"excerpt":"\u00c0 l\u2019issue d\u2019une consultation publique, la CNIL vient de publier ses recommandations pour aider les professionnels \u00e0 concevoir des applications mobiles respectueuses de la vie priv\u00e9e et s\u2019assurera en 2025 que celles-ci sont bien prises en compte par une campagne sp\u00e9cifique de contr\u00f4les. Les applications mobiles ont acc\u00e8s \u00e0 des\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/09\/2024-09-24-CNIL-AppMobile-Recommandations.jpeg?fit=1024%2C1024&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/09\/2024-09-24-CNIL-AppMobile-Recommandations.jpeg?fit=1024%2C1024&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/09\/2024-09-24-CNIL-AppMobile-Recommandations.jpeg?fit=1024%2C1024&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/09\/2024-09-24-CNIL-AppMobile-Recommandations.jpeg?fit=1024%2C1024&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=1025"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1025\/revisions"}],"predecessor-version":[{"id":1027,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1025\/revisions\/1027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/1026"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=1025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=1025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=1025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}