{"id":1034,"date":"2015-09-30T13:53:44","date_gmt":"2015-09-30T12:53:44","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1034"},"modified":"2015-10-01T13:55:44","modified_gmt":"2015-10-01T12:55:44","slug":"les-principaux-defis-et-opportunites-de-la-video-analyses-dans-19-pays-par-liab","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/30\/les-principaux-defis-et-opportunites-de-la-video-analyses-dans-19-pays-par-liab\/","title":{"rendered":"Les principaux d\u00e9fis et opportunit\u00e9s de la vid\u00e9o analys\u00e9s dans 19 pays par l\u2019IAB"},"content":{"rendered":"

Dans son rapport \u00abThe IAB State of the Digital Video World\u00bb, l\u2019IAB fait un \u00e9tat des lieux du march\u00e9 de la vid\u00e9o dans 19 pays. Le rapport d\u00e9taille pour chaque pays les revenus publicitaires engendr\u00e9s par la vid\u00e9o, les disponibilit\u00e9s en wireless et broadband, les opportunit\u00e9s et challenges per\u00e7us par les acteurs du march\u00e9 ainsi que l\u2019importance accord\u00e9e aux formats, plateformes et strat\u00e9gies de mon\u00e9tisation. Dans tous les march\u00e9s interrog\u00e9s, la vid\u00e9o mobile est per\u00e7ue comme une tendance continue par les marketeurs et la vid\u00e9o programmatique comme une opportunit\u00e9 par les \u00e9diteurs. Les acteurs s\u2019accordent \u00e9galement sur les challenges \u00e0 venir tels que les adblockers, la fragmentation de la technologie vid\u00e9o et la vari\u00e9t\u00e9 de mesures et de donn\u00e9es utilis\u00e9es par les plateformes vid\u00e9o.
\nhttp:\/\/www.offremedia.com\/voir-article\/les-principaux-defis-et-opportunites-de-la-video-analyses-dans-19-pays-par-liab\/<\/a><\/p>\n

http:\/\/www.iab.net\/stateofdigitalvideo<\/a><\/p>\n

http:\/\/www.iab.net\/media\/file\/IAB_Global-Video-Anthology-FINAL.pdf<\/a><\/p>\n

The State of the Digital Video World 2015 SEPTEMBER 2015<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dans son rapport \u00abThe IAB State of the Digital Video World\u00bb, l\u2019IAB fait un \u00e9tat des lieux du march\u00e9 de la vid\u00e9o dans 19 pays. Le rapport d\u00e9taille pour chaque… <\/p>\n","protected":false},"author":1,"featured_media":1036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10,28],"tags":[5,19],"class_list":["post-1034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisuel","category-publicite-marketing-communication","tag-ott","tag-vod"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1252%2C707&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-gG","jetpack-related-posts":[{"id":410,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/22\/iab-europe-road-to-programmatic-white-paper\/","url_meta":{"origin":1034,"position":0},"title":"IAB Europe Road to Programmatic White Paper","author":"Fred","date":"22 juillet 2015","format":false,"excerpt":"The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic strategies by detailing some key factors for consideration. With a buy-side and sell-side decision tree, the White Paper covers scenarios for decision, data considerations and other strategic considerations including quality,\u2026","rel":"","context":"Dans "Marketing&Communication"","block_context":{"text":"Marketing&Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.12.19.jpg?fit=1200%2C561&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.12.19.jpg?fit=1200%2C561&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.12.19.jpg?fit=1200%2C561&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.12.19.jpg?fit=1200%2C561&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.12.19.jpg?fit=1200%2C561&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1572,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/12\/04\/comment-liab-veut-contrer-les-adblockers-avec-son-programme-lean\/","url_meta":{"origin":1034,"position":1},"title":"Comment l’IAB veut contrer les adblockers avec son programme LEAN","author":"Fred","date":"4 d\u00e9cembre 2015","format":false,"excerpt":"Alors que l'adblocking se g\u00e9n\u00e9ralise, l'IAB qui regroupe les acteurs de la publicit\u00e9 digitale souhaite faire \u00e9voluer la publicit\u00e9 vers des pratiques plus responsables. Explication du pr\u00e9sident de l'IAB France, David Lacombled. http:\/\/www.e-marketing.fr\/Thematique\/Communication-1005\/Breves\/Comment-l-IAB-veut-contrer-les-adblockers-avec-son-programme-LEAn-262409.htm \u00a0","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/cover_adblock.png?fit=600%2C208&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/cover_adblock.png?fit=600%2C208&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/cover_adblock.png?fit=600%2C208&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":761,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/03\/optimising-the-user-experience-for-ott-video-report\/","url_meta":{"origin":1034,"position":2},"title":"Optimising the user experience for OTT video Report","author":"Fred","date":"3 septembre 2015","format":false,"excerpt":"OTT video providers still face challenges in delivering consistent, high-quality video experiences to consumers. 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