{"id":1056,"date":"2015-10-05T08:58:35","date_gmt":"2015-10-05T07:58:35","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1056"},"modified":"2015-10-06T09:00:26","modified_gmt":"2015-10-06T08:00:26","slug":"suivre-linternaute-a-travers-tous-ses-ecrans-une-realite-enfin-possible","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/05\/suivre-linternaute-a-travers-tous-ses-ecrans-une-realite-enfin-possible\/","title":{"rendered":"Suivre l&#8217;internaute \u00e0 travers tous ses \u00e9crans : une r\u00e9alit\u00e9 enfin possible ?"},"content":{"rendered":"<p>Chaque mois, Philippe Leclercq (Ad4Screen) \u00e9claire les probl\u00e9matiques du marketing mobile. Ce mois-ci, il vous aide \u00e0 ma\u00eetriser le cross device mobile et vous donne quelques conseils pour mettre en place des campagnes de cross device performantes.<br \/>\n<a href=\"http:\/\/www.e-marketing.fr\/Thematique\/digital-data-1004\/Breves\/Bonnes-pratiques-Suivre-internaute-travers-tous-ses-ecrans-realite-enfin-possible-259797.htm\" target=\"_blank\">http:\/\/www.e-marketing.fr\/Thematique\/digital-data-1004\/Breves\/Bonnes-pratiques-Suivre-internaute-travers-tous-ses-ecrans-realite-enfin-possible-259797.htm<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chaque mois, Philippe Leclercq (Ad4Screen) \u00e9claire les probl\u00e9matiques du marketing mobile. Ce mois-ci, il vous aide \u00e0 ma\u00eetriser le cross device mobile et vous donne quelques conseils pour mettre en&hellip; <\/p>\n","protected":false},"author":1,"featured_media":1057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[16,28],"tags":[],"class_list":["post-1056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donnees-personnelles","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Cross-Device.jpg?fit=645%2C324&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-h2","jetpack-related-posts":[{"id":109,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/12\/30-des-internautes-francais-auraient-installe-un-adblocker-sur-leur-ordinateur-selon-mindshare\/","url_meta":{"origin":1056,"position":0},"title":"30% des internautes fran\u00e7ais auraient install\u00e9 un adblocker sur leur ordinateur, selon Mindshare","author":"Fred","date":"12 juin 2015","format":false,"excerpt":"30% des internautes interrog\u00e9s par Mindshare (GroupM-WPP) d\u00e9clarent avoir install\u00e9 un adblocker sur leur ordinateur (Adblock ou Adblockplus pour la plupart), 8% sur leur mobile et 7% sur leur tablette. Ces chiffres sont issus de l\u2019\u00e9tude \u00abDigital encounters\u00bb. Les formats jug\u00e9s les plus g\u00eanants sur Internet sont les Pop ups\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/Capture-d%E2%80%99%C3%A9cran-2015-06-12-%C3%A0-13.34.58.jpg?fit=1082%2C718&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/Capture-d%E2%80%99%C3%A9cran-2015-06-12-%C3%A0-13.34.58.jpg?fit=1082%2C718&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/Capture-d%E2%80%99%C3%A9cran-2015-06-12-%C3%A0-13.34.58.jpg?fit=1082%2C718&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/Capture-d%E2%80%99%C3%A9cran-2015-06-12-%C3%A0-13.34.58.jpg?fit=1082%2C718&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/Capture-d%E2%80%99%C3%A9cran-2015-06-12-%C3%A0-13.34.58.jpg?fit=1082%2C718&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1407,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/11\/17\/avec-mon-code-juridique-gardez-toutes-les-lois-et-jurisprudences-sur-vos-devices\/","url_meta":{"origin":1056,"position":1},"title":"Avec Mon Code Juridique, gardez toutes les lois et jurisprudences sur vos devices","author":"Fred","date":"17 novembre 2015","format":false,"excerpt":"Mon Code Juridique est une application et une plateforme Web regroupant l\u2019ensemble des lois et jurisprudences accessibles pour tous. Baptiste Lef\u00e8vre, fondateur de Mon Code Juridique a souhait\u00e9 r\u00e9pondre aux questions de la r\u00e9daction. Qui sont les fondateurs ? Ancien \u00e9tudiant en droit, je suis le fondateur de Mon Code\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Capture-d%E2%80%99%C3%A9cran-2015-11-18-%C3%A0-10.37.24.jpg?fit=1200%2C654&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Capture-d%E2%80%99%C3%A9cran-2015-11-18-%C3%A0-10.37.24.jpg?fit=1200%2C654&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Capture-d%E2%80%99%C3%A9cran-2015-11-18-%C3%A0-10.37.24.jpg?fit=1200%2C654&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Capture-d%E2%80%99%C3%A9cran-2015-11-18-%C3%A0-10.37.24.jpg?fit=1200%2C654&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Capture-d%E2%80%99%C3%A9cran-2015-11-18-%C3%A0-10.37.24.jpg?fit=1200%2C654&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1510,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/11\/30\/leconomie-du-partage-encore-reservee-aux-internautes-chevronnes\/","url_meta":{"origin":1056,"position":2},"title":"L&#8217;\u00e9conomie du partage encore r\u00e9serv\u00e9e aux internautes &#8220;chevronn\u00e9s&#8221;","author":"Fred","date":"30 novembre 2015","format":false,"excerpt":"Les services en ligne li\u00e9s \u00e0 l'\u00e9conomie du partage ou collaborative, 19% des Fran\u00e7ais les ont essay\u00e9s d'apr\u00e8s le barom\u00e8tre du num\u00e9rique. Mais ces usages sont encore tr\u00e8s souvent, et seulement, le fait d'une population bien pr\u00e9cise (jeunes, dipl\u00f4m\u00e9s et urbains). Cela devrait toutefois changer. http:\/\/www.zdnet.fr\/actualites\/l-economie-du-partage-encore-reservee-aux-internautes-chevronnes-39829032.htm","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/barometre-numerique-economie-du-partage-profils-620.jpg?fit=620%2C389&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/barometre-numerique-economie-du-partage-profils-620.jpg?fit=620%2C389&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/barometre-numerique-economie-du-partage-profils-620.jpg?fit=620%2C389&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1030,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/30\/les-francais-et-les-allemands-champions-de-ladoption-de-logiciels-dadblock-selon-une-etude-de-comscore-et-sourcepoint\/","url_meta":{"origin":1056,"position":3},"title":"Les Fran\u00e7ais et les Allemands champions de l\u2019adoption de logiciels d\u2019adblock, selon une \u00e9tude de comScore et Sourcepoint","author":"Fred","date":"30 septembre 2015","format":false,"excerpt":"Les internautes fran\u00e7ais (27%) et allemands (24%) sont ceux qui auraient t\u00e9l\u00e9charg\u00e9 le plus de logiciels d\u2019adblock sur ordinateur, parmi tous les pays \u00e9tudi\u00e9s par comScore et Sourcepoint en juin et juillet 2015. Le Canada est troisi\u00e8me, \u00e0 16%. 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La CNIL a d\u00e9j\u00e0 eu l'occasion de rappeler\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/6640564215_b3dc3f033d.jpg?fit=450%2C287&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=1056"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1056\/revisions"}],"predecessor-version":[{"id":1058,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1056\/revisions\/1058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/1057"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=1056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=1056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=1056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}