{"id":109,"date":"2015-06-12T11:35:41","date_gmt":"2015-06-12T11:35:41","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=109"},"modified":"2015-06-12T11:35:41","modified_gmt":"2015-06-12T11:35:41","slug":"30-des-internautes-francais-auraient-installe-un-adblocker-sur-leur-ordinateur-selon-mindshare","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/12\/30-des-internautes-francais-auraient-installe-un-adblocker-sur-leur-ordinateur-selon-mindshare\/","title":{"rendered":"30% des internautes fran\u00e7ais auraient install\u00e9 un adblocker sur leur ordinateur, selon Mindshare"},"content":{"rendered":"<p><b><\/b>30% des internautes interrog\u00e9s par Mindshare (GroupM-WPP) d\u00e9clarent avoir install\u00e9 un adblocker sur leur ordinateur (Adblock ou Adblockplus pour la plupart), 8% sur leur mobile et 7% sur leur tablette. Ces chiffres sont issus de l\u2019\u00e9tude \u00abDigital encounters\u00bb.<\/p>\n<p>Les formats jug\u00e9s les plus g\u00eanants sur Internet sont les Pop ups (69%), les vid\u00e9os pre-rolls (61%) et les interstitiels (58%). Le profil de ces utilisateurs est surpond\u00e9r\u00e9 par les gros consommateurs de web, plut\u00f4t jeunes et technophiles.<\/p>\n<p><a href=\"http:\/\/www.offremedia.com\/voir-article\/30-des-internautes-francais-auraient-installe-un-adblocker-sur-leur-ordinateur-selon-mindshare\/newsletter_id=202921\/\">http:\/\/www.offremedia.com\/voir-article\/30-des-internautes-francais-auraient-installe-un-adblocker-sur-leur-ordinateur-selon-mindshare\/newsletter_id=202921\/<\/a><\/p>\n<p><a href=\"http:\/\/www.offremedia.com\/media\/deliacms\/media\/1358\/135801-7a9c56.pdf\">http:\/\/www.offremedia.com\/media\/deliacms\/media\/1358\/135801-7a9c56.pdf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>30% des internautes interrog\u00e9s par Mindshare (GroupM-WPP) d\u00e9clarent avoir install\u00e9 un adblocker sur leur ordinateur (Adblock ou Adblockplus pour la plupart), 8% sur leur mobile et 7% sur leur tablette.&hellip; <\/p>\n","protected":false},"author":1,"featured_media":110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/Capture-d%E2%80%99%C3%A9cran-2015-06-12-%C3%A0-13.34.58.jpg?fit=1082%2C718&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-1L","jetpack-related-posts":[{"id":1030,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/30\/les-francais-et-les-allemands-champions-de-ladoption-de-logiciels-dadblock-selon-une-etude-de-comscore-et-sourcepoint\/","url_meta":{"origin":109,"position":0},"title":"Les Fran\u00e7ais et les Allemands champions de l\u2019adoption de logiciels d\u2019adblock, selon une \u00e9tude de comScore et Sourcepoint","author":"Fred","date":"30 septembre 2015","format":false,"excerpt":"Les internautes fran\u00e7ais (27%) et allemands (24%) sont ceux qui auraient t\u00e9l\u00e9charg\u00e9 le plus de logiciels d\u2019adblock sur ordinateur, parmi tous les pays \u00e9tudi\u00e9s par comScore et Sourcepoint en juin et juillet 2015. Le Canada est troisi\u00e8me, \u00e0 16%. Les internautes am\u00e9ricains sont ceux qui utilisent le moins d\u2019adblockers, \u00e0\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":803,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/08\/youtube-declare-la-guerre-a-adblock\/","url_meta":{"origin":109,"position":1},"title":"Youtube d\u00e9clare la guerre \u00e0 &#8220;AdBlock&#8221;","author":"Fred","date":"8 septembre 2015","format":false,"excerpt":"Aux \u00c9tats-Unis, des utilisateurs de bloqueurs de publicit\u00e9s rapportent que YouTube a trouv\u00e9 le moyen de leur imposer des r\u00e9clames en contournant le dispositif. La technique ne fonctionne pour le moment qu\u2019avec le navigateur Chrome de Google et ne semble pas encore avoir travers\u00e9 l\u2019Atlantique. http:\/\/www.zdnet.fr\/actualites\/youtube-declare-la-guerre-a-adblock-39824494.htm","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/unnamed.jpg?fit=640%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/unnamed.jpg?fit=640%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/unnamed.jpg?fit=640%2C400&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":831,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/08\/adblock-plus-browser-le-navigateur-antipub-est-disponible-sur-ios-et-android\/","url_meta":{"origin":109,"position":2},"title":"Adblock Plus Browser, le navigateur antipub, est disponible sur iOS et Android","author":"Fred","date":"8 septembre 2015","format":false,"excerpt":"L\u2019\u00e9diteur Eyeo vient de lancer son navigateur antipub AdblockPlus Browser sur les deux principales plateformes mobiles, iOS et Android. Cette application permettra aux mobinautes de surfer sur le Web sans \u00eatre d\u00e9rang\u00e9s par les banni\u00e8res publicitaires. http:\/\/www.01net.com\/actualites\/adblock-plus-browser-le-navigateur-antipub-est-disponible-sur-ios-et-android-913276.html https:\/\/youtu.be\/8Mnh3KevyAY \u00a0","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/adblock_browser_android.png?fit=1200%2C711&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/adblock_browser_android.png?fit=1200%2C711&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/adblock_browser_android.png?fit=1200%2C711&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/adblock_browser_android.png?fit=1200%2C711&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/adblock_browser_android.png?fit=1200%2C711&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1510,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/11\/30\/leconomie-du-partage-encore-reservee-aux-internautes-chevronnes\/","url_meta":{"origin":109,"position":3},"title":"L&#8217;\u00e9conomie du partage encore r\u00e9serv\u00e9e aux internautes &#8220;chevronn\u00e9s&#8221;","author":"Fred","date":"30 novembre 2015","format":false,"excerpt":"Les services en ligne li\u00e9s \u00e0 l'\u00e9conomie du partage ou collaborative, 19% des Fran\u00e7ais les ont essay\u00e9s d'apr\u00e8s le barom\u00e8tre du num\u00e9rique. Mais ces usages sont encore tr\u00e8s souvent, et seulement, le fait d'une population bien pr\u00e9cise (jeunes, dipl\u00f4m\u00e9s et urbains). Cela devrait toutefois changer. http:\/\/www.zdnet.fr\/actualites\/l-economie-du-partage-encore-reservee-aux-internautes-chevronnes-39829032.htm","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/barometre-numerique-economie-du-partage-profils-620.jpg?fit=620%2C389&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/barometre-numerique-economie-du-partage-profils-620.jpg?fit=620%2C389&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/barometre-numerique-economie-du-partage-profils-620.jpg?fit=620%2C389&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":507,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/30\/donnees-traitees-par-les-sites-de-rencontre-huit-mises-en-demeure-de-la-cnil\/","url_meta":{"origin":109,"position":4},"title":"Donn\u00e9es trait\u00e9es par les sites de rencontre : huit mises en demeure de la CNIL","author":"Fred","date":"30 juillet 2015","format":false,"excerpt":"A la suite de contr\u00f4les effectu\u00e9s aupr\u00e8s de plusieurs sites de rencontre ayant r\u00e9v\u00e9l\u00e9 de nombreux manquements \u00e0 la loi \u00ab Informatique et Libert\u00e9s \u00bb, notamment sur les informations sensibles fournies par leurs clients, la Pr\u00e9sidente de la CNIL met en demeure huit acteurs du secteur. La Commission part du\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/6640564215_b3dc3f033d.jpg?fit=450%2C287&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":441,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/15\/infographie-qui-ne-skippe-pas-les-videos-youtube-et-pourquoi\/","url_meta":{"origin":109,"position":5},"title":"INFOGRAPHIE : QUI NE SKIPPE PAS LES VID\u00c9OS YOUTUBE ET POURQUOI ?","author":"Fred","date":"15 juillet 2015","format":false,"excerpt":"Les \u00e9quipes de Think with Google se sont int\u00e9ress\u00e9es au format TrueView de YouTube et ont cherch\u00e9 \u00e0 savoir qui sont les internautes qui d\u00e9cident de regarder une publicit\u00e9 jusqu\u2019au bout, alors qu\u2019ils ont la possibilit\u00e9 de l'ignorer au bout de 5 secondes, et pour quelles raisons. http:\/\/www.offremedia.com\/voir-article\/infographie-qui-ne-skippe-pas-les-videos-youtube-et-pourquoi-\/newsletter_id=204803\/","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/136509-7b7a16.jpg?fit=292%2C1200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"predecessor-version":[{"id":111,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/109\/revisions\/111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/110"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}