{"id":1110,"date":"2015-10-12T13:02:11","date_gmt":"2015-10-12T12:02:11","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1110"},"modified":"2015-10-12T13:02:11","modified_gmt":"2015-10-12T12:02:11","slug":"pres-de-8-annonceurs-sur-10-incluent-ladvanced-tv-dans-leurs-plans-medias-en-2015-selon-liab-usa","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/12\/pres-de-8-annonceurs-sur-10-incluent-ladvanced-tv-dans-leurs-plans-medias-en-2015-selon-liab-usa\/","title":{"rendered":"Pr\u00e8s de 8 annonceurs sur 10 incluent l\u2019\u00abAdvanced TV\u00bb dans leurs plans m\u00e9dias en 2015 selon l\u2019IAB USA"},"content":{"rendered":"

Pr\u00e8s de 8 annonceurs sur 10 incluent l\u2019\u00abAdvanced TV\u00bb dans leurs plans m\u00e9dias en 2015 selon l\u2019IAB USA
\nhttp:\/\/www.offremedia.com\/voir-article\/pres-de-8-annonceurs-sur-10-incluent-ladvanced-tv-dans-leurs-plans-medias-en-2015-selon-liab-usa<\/a><\/p>\n

http:\/\/www.iab.net\/advancedtv<\/a><\/p>\n

http:\/\/www.iab.net\/media\/file\/Advanced-TV-Ad-Buyer-Perceptions.pdf<\/a><\/p>\n

Advanced-TV-Ad-Buyer-Perceptions<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Pr\u00e8s de 8 annonceurs sur 10 incluent l\u2019\u00abAdvanced TV\u00bb dans leurs plans m\u00e9dias en 2015 selon l\u2019IAB USA http:\/\/www.offremedia.com\/voir-article\/pres-de-8-annonceurs-sur-10-incluent-ladvanced-tv-dans-leurs-plans-medias-en-2015-selon-liab-usa http:\/\/www.iab.net\/advancedtv http:\/\/www.iab.net\/media\/file\/Advanced-TV-Ad-Buyer-Perceptions.pdf Advanced-TV-Ad-Buyer-Perceptions<\/p>\n","protected":false},"author":1,"featured_media":1112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10,28],"tags":[5,19],"class_list":["post-1110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisuel","category-publicite-marketing-communication","tag-ott","tag-vod"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/137714-32d84c.png?fit=595%2C310&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-hU","jetpack-related-posts":[{"id":323,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/17\/french-tv-giants-end-talks-to-merge-streaming-services-amid-netflix-competition\/","url_meta":{"origin":1110,"position":0},"title":"French TV giants end talks to merge streaming services amid Netflix competition","author":"Fred","date":"17 juillet 2015","format":false,"excerpt":"Talks between French channels TF1, M6 and France Televisions, as well as cable provider Orange, to merge their streaming services in an effort to create a French competitor to Netflix have halted. TF1 is the top-rated channel in France, with M6 and France Televisions' France 2 being its closest competitors.\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2706,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/11\/01\/youtube-formate-pour-une-experience-sur-tv-de-salon\/","url_meta":{"origin":1110,"position":1},"title":"YouTube format\u00e9 pour une exp\u00e9rience sur TV de salon","author":"Fred","date":"1 novembre 2017","format":false,"excerpt":"Google vient de lancer une application YouTube format\u00e9e pour une exp\u00e9rience sur TV de salon. Ce lancement confirme sa strat\u00e9gie de devenir le leader sur le march\u00e9 croissant et lucratif des services OTT. http:\/\/www.digitaltveurope.net\/763872\/youtube-tv-launches-new-lean-back-app\/","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/11\/YouTube_TV_app.png?fit=658%2C369&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/11\/YouTube_TV_app.png?fit=658%2C369&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/11\/YouTube_TV_app.png?fit=658%2C369&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1182,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/14\/les-francais-et-les-videos-quels-comportements-pour-quelles-publicites\/","url_meta":{"origin":1110,"position":2},"title":"Les Fran\u00e7ais et les vid\u00e9os : quels comportements, pour quelles publicit\u00e9s ?","author":"Fred","date":"14 octobre 2015","format":false,"excerpt":"L'\u00e9tude de MillardBrown sur les comportements des Fran\u00e7ais face aux contenus vid\u00e9os soulignent des tendances sur lesquelles les annonceurs pourront s'appuyer pour construire des messages et des plans media efficaces. http:\/\/www.e-marketing.fr\/Thematique\/Medias-1006\/Breves\/etude-Fran-ais-videos-quels-comportements-quels-plans-media-260273.htm","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":447,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/22\/uk-consumers-give-boost-to-legal-downloading-and-streaming-for-tv-films-and-music\/","url_meta":{"origin":1110,"position":3},"title":"UK consumers give boost to legal downloading and streaming for TV, films and music","author":"Fred","date":"22 juillet 2015","format":false,"excerpt":"A new survey, published today by the Intellectual Property Office (IPO), highlights the latest UK trends in online streaming and downloading. 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This is up from 56% in\u2026","rel":"","context":"Dans "Propri\u00e9t\u00e9 litt\u00e9raire et artistique"","block_context":{"text":"Propri\u00e9t\u00e9 litt\u00e9raire et artistique","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/propriete-litteraire-et-artistique\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-23-%C3%A0-10.59.57.jpg?fit=1200%2C735&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-23-%C3%A0-10.59.57.jpg?fit=1200%2C735&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-23-%C3%A0-10.59.57.jpg?fit=1200%2C735&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-23-%C3%A0-10.59.57.jpg?fit=1200%2C735&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-23-%C3%A0-10.59.57.jpg?fit=1200%2C735&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3582,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/01\/23\/publicite-digitale-en-2020-protection-des-donnees-personnelles-roi-ciblage-contextuel-et-ott\/","url_meta":{"origin":1110,"position":4},"title":"Publicit\u00e9 digitale en 2020: protection des donn\u00e9es personnelles, ROI, ciblage contextuel et OTT","author":"Fred","date":"23 janvier 2020","format":false,"excerpt":"Selon l\u2019\u00e9tude \"Industry Pulse\" d\u2019Integral Ad Science (IAS) men\u00e9e en Allemagne, Asie du Sud-Est, Australie, \u00c9tats-Unis, France, Japon et Royaume-Uni, les principaux d\u00e9fis des acteurs de la publicit\u00e9 digitale en 2020 sont la protection des donn\u00e9es personnelles, le ROI, le ciblage contextuel et la TV connect\u00e9e. La mise en conformit\u00e9\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2165,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/10\/20\/ott-outspending-most-linear-broadcasters\/","url_meta":{"origin":1110,"position":5},"title":"OTT outspending most linear broadcasters","author":"Fred","date":"20 octobre 2016","format":false,"excerpt":"Between 2013 and 2015, Netflix and Amazon more than doubled their annual expenditure on programming. In 2013, Amazon spent $1.22 billion; that jumped to $2.67 billion in 2015. In the same timeframe, Netflix spending rose from $2.38 billion to $4.91 billion, according to the findings from World TV Production Report\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/Annual_expenditure_on_programming_by_group.png?fit=977%2C664&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/Annual_expenditure_on_programming_by_group.png?fit=977%2C664&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/Annual_expenditure_on_programming_by_group.png?fit=977%2C664&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/Annual_expenditure_on_programming_by_group.png?fit=977%2C664&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=1110"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1110\/revisions"}],"predecessor-version":[{"id":1113,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1110\/revisions\/1113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/1112"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=1110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=1110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=1110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}