{"id":1126,"date":"2015-10-13T10:19:35","date_gmt":"2015-10-13T09:19:35","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1126"},"modified":"2015-10-14T10:19:49","modified_gmt":"2015-10-14T09:19:49","slug":"10-points-a-retenir-de-letude-mondiale-sur-le-data-driven-marketing","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/13\/10-points-a-retenir-de-letude-mondiale-sur-le-data-driven-marketing\/","title":{"rendered":"10 points \u00e0 retenir de l&#8217;\u00e9tude mondiale sur le Data Driven Marketing"},"content":{"rendered":"<p>Le data driven marketing est arriv\u00e9 au coeur des strat\u00e9gies marketing. Tel est le constat de l&#8217;\u00e9tude internationale men\u00e9e par Global DMA et pr\u00e9sent\u00e9e lors de &amp;THEN15. En exclusivit\u00e9 pour Emarketing.fr, C\u00e9cile Delettr\u00e9, membre du bureau de ce r\u00e9seau international, en d\u00e9voile les points cl\u00e9s.<br \/>\n<a href=\"http:\/\/www.e-marketing.fr\/Thematique\/digital-data-1004\/Breves\/points-retenir-etude-mondiale-Data-Driven-Marketing-260165.htm\" target=\"_blank\">http:\/\/www.e-marketing.fr\/Thematique\/digital-data-1004\/Breves\/points-retenir-etude-mondiale-Data-Driven-Marketing-260165.htm<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le data driven marketing est arriv\u00e9 au coeur des strat\u00e9gies marketing. Tel est le constat de l&#8217;\u00e9tude internationale men\u00e9e par Global DMA et pr\u00e9sent\u00e9e lors de &amp;THEN15. En exclusivit\u00e9 pour&hellip; <\/p>\n","protected":false},"author":1,"featured_media":1127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,16,28],"tags":[],"class_list":["post-1126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data","category-donnees-personnelles","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/T_221428.jpg.png?fit=648%2C450&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-ia","jetpack-related-posts":[{"id":678,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/07\/marketing-et-vente-ciblee-en-tete-des-usages-big-data\/","url_meta":{"origin":1126,"position":0},"title":"Marketing et vente cibl\u00e9e en t\u00eate des usages Big Data","author":"Fred","date":"7 juillet 2015","format":false,"excerpt":"Am\u00e9lioration de l'exp\u00e9rience client, attraction de nouveaux clients, comp\u00e9titivit\u00e9 renforc\u00e9e ; une \u00e9tude fait le point sur les b\u00e9n\u00e9fices per\u00e7us par... http:\/\/www.zdnet.fr\/actualites\/marketing-et-vente-ciblee-en-tete-des-usages-big-data-39822082.htm \u00a0","rel":"","context":"Dans &quot;Big Data&quot;","block_context":{"text":"Big Data","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/big-data\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/08\/can-marketing-tech-adoption-catch-up-to-data-adoption\/","url_meta":{"origin":1126,"position":1},"title":"Can Marketing Tech Adoption Catch Up to Data Adoption?","author":"Fred","date":"8 juin 2015","format":false,"excerpt":"Gathering data is critical for marketers, but in order to act on insights gleaned from all of the information collected, the right tools and skills are necessary. Recent research finds that while marketers are certainly aware of the demand for data integration, they're behind in implementing the technology and training\u2026","rel":"","context":"Dans &quot;Big Data&quot;","block_context":{"text":"Big Data","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/big-data\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/190552.gif?fit=324%2C532&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2336,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/05\/02\/outils-pour-collecter-centraliser-et-organiser-les-donnees\/","url_meta":{"origin":1126,"position":2},"title":"Outils pour collecter, centraliser et organiser les donn\u00e9es","author":"Fred","date":"2 mai 2017","format":false,"excerpt":"La revue num\u00e9rique eMarketing consacre un article tr\u00e8s utile sur des\u00a0outils\u00a0pour collecter, centraliser et organiser les donn\u00e9es dans le cadre du Big Data. Il peut s'agir de : nettoyer la base de donn\u00e9es (Data Preparation de Talend); agr\u00e9ger les\u00a0donn\u00e9es issues des diff\u00e9rents canaux marketing (Target2Sell); contourner l'organisation en silos des\u2026","rel":"","context":"Dans &quot;Big Data&quot;","block_context":{"text":"Big Data","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/big-data\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1849,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/02\/15\/limpact-economique-des-adblockers-aura-quasiment-double-en-2016-vs-2015-pour-atteindre-414md-au-niveau-mondial-selon-une-etude-adobe-pour-pagefair\/","url_meta":{"origin":1126,"position":3},"title":"L\u2019impact \u00e9conomique des adblockers aura quasiment doubl\u00e9 en 2016 vs 2015 pour atteindre 41,4Md$ au niveau mondial selon une \u00e9tude Adobe pour PageFair","author":"Fred","date":"15 f\u00e9vrier 2016","format":false,"excerpt":"Avec une croissance de 41% du nombre d\u2019utilisateurs d\u2019adblockers, le manque \u00e0 gagner li\u00e9 aux adblockers atteindrait 41 milliards de dollars en 2016 dans le monde, selon une \u00e9tude Adobe pour PageFair. C\u2019est environ le double par rapport \u00e0 2015. http:\/\/www.offremedia.com\/limpact-economique-des-adblockers-aura-quasiment-double-en-2016-vs-2015-pour-atteindre-414md-au http:\/\/downloads.pagefair.com\/reports\/2015_report-the_cost_of_ad_blocking.pdf","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/02\/nl1313-image-adobe1_0.png?fit=770%2C451&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/02\/nl1313-image-adobe1_0.png?fit=770%2C451&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/02\/nl1313-image-adobe1_0.png?fit=770%2C451&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/02\/nl1313-image-adobe1_0.png?fit=770%2C451&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1185,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/14\/7-etapes-pour-reussir-son-projet-de-migration-des-donnees\/","url_meta":{"origin":1126,"position":4},"title":"7 \u00e9tapes pour r\u00e9ussir son projet de migration des donn\u00e9es","author":"Fred","date":"14 octobre 2015","format":false,"excerpt":"Une migration de donn\u00e9es r\u00e9ussie offre au service marketing la possibilit\u00e9 d'acc\u00e9der \u00e0 une base de donn\u00e9es consolid\u00e9e, et par cons\u00e9quent, \u00e0 une vision unique de ses clients et de ses prospects. http:\/\/www.e-marketing.fr\/Thematique\/digital-data-1004\/Breves\/Tribune-etapes-reussir-son-projet-migration-donnees-260283.htm \u00a0","rel":"","context":"Dans &quot;Big Data&quot;","block_context":{"text":"Big Data","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/big-data\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5386,"url":"https:\/\/mouillere.com\/universconvergents\/2023\/02\/14\/vers-un-ecosysteme-de-la-pub-digitale-plus-transparent-equilibre-et-durable\/","url_meta":{"origin":1126,"position":5},"title":"Vers un \u00e9cosyst\u00e8me de la pub digitale plus transparent, \u00e9quilibr\u00e9 et durable","author":"Fred","date":"14 f\u00e9vrier 2023","format":false,"excerpt":"L'\u00e9tude command\u00e9e par la Commission Europ\u00e9enne \"on the impact of recent developments in digital advertising on privacy, publishers and advertisers\" traite des relations entre interm\u00e9diaires, des plateformes, des annonceurs et des \u00e9diteurs, de l'impact sur la vie priv\u00e9e, la soci\u00e9t\u00e9 et l'environnement. 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