{"id":1149,"date":"2015-10-19T09:57:23","date_gmt":"2015-10-19T08:57:23","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1149"},"modified":"2015-10-19T09:57:23","modified_gmt":"2015-10-19T08:57:23","slug":"liab-veut-enrayer-le-phenomene-des-adblockers-avec-des-publicites-plus-legeres-chiffrees-consenties-et-non-intrusives","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/19\/liab-veut-enrayer-le-phenomene-des-adblockers-avec-des-publicites-plus-legeres-chiffrees-consenties-et-non-intrusives\/","title":{"rendered":"L\u2019IAB veut enrayer le ph\u00e9nom\u00e8ne des adblockers avec des publicit\u00e9s plus \u00abl\u00e9g\u00e8res, chiffr\u00e9es, consenties et non-intrusives\u00bb"},"content":{"rendered":"<p>L.E.A.N. Ads est le nouveau programme de l\u2019IAB pour contrer la mont\u00e9e en puissance des adblockers. L\u2019acronyme renvoie \u00e0 \u00abLight, Encrypted, Ad choice supported, Non-invasive ads\u00bb, soit des publicit\u00e9s plus l\u00e9g\u00e8res, chiffr\u00e9es, consenties et non-intrusives. L\u2019association qui regroupe les acteurs de la publicit\u00e9 devra s\u2019appuyer sur ces quatre principes pour d\u00e9finir de prochains standards technologiques, qui viendront s\u2019inscrire en compl\u00e9ment des standards publicitaires d\u00e9j\u00e0 \u00e9rig\u00e9s par l\u2019IAB.<br \/>\n<a href=\"http:\/\/www.offremedia.com\/voir-article\/liab-veut-enrayer-le-phenomene-des-adblockers-avec-des-publicites-plus-legeres-chiffrees-consenties-et-non-intrusives\/\" target=\"_blank\">http:\/\/www.offremedia.com\/voir-article\/liab-veut-enrayer-le-phenomene-des-adblockers-avec-des-publicites-plus-legeres-chiffrees-consenties-et-non-intrusives\/<\/a><\/p>\n<p><a href=\"http:\/\/www.iab.com\/news\/lean\/\" target=\"_blank\">http:\/\/www.iab.com\/news\/lean\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L.E.A.N. Ads est le nouveau programme de l\u2019IAB pour contrer la mont\u00e9e en puissance des adblockers. L\u2019acronyme renvoie \u00e0 \u00abLight, Encrypted, Ad choice supported, Non-invasive ads\u00bb, soit des publicit\u00e9s plus&hellip; <\/p>\n","protected":false},"author":1,"featured_media":1150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[16,28],"tags":[],"class_list":["post-1149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donnees-personnelles","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/getting-lean-with-digital-ad-ux-300x250.jpg?fit=300%2C250&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-ix","jetpack-related-posts":[{"id":1572,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/12\/04\/comment-liab-veut-contrer-les-adblockers-avec-son-programme-lean\/","url_meta":{"origin":1149,"position":0},"title":"Comment l&#8217;IAB veut contrer les adblockers avec son programme LEAN","author":"Fred","date":"4 d\u00e9cembre 2015","format":false,"excerpt":"Alors que l'adblocking se g\u00e9n\u00e9ralise, l'IAB qui regroupe les acteurs de la publicit\u00e9 digitale souhaite faire \u00e9voluer la publicit\u00e9 vers des pratiques plus responsables. Explication du pr\u00e9sident de l'IAB France, David Lacombled. http:\/\/www.e-marketing.fr\/Thematique\/Communication-1005\/Breves\/Comment-l-IAB-veut-contrer-les-adblockers-avec-son-programme-LEAn-262409.htm \u00a0","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/cover_adblock.png?fit=600%2C208&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/cover_adblock.png?fit=600%2C208&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/cover_adblock.png?fit=600%2C208&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1034,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/30\/les-principaux-defis-et-opportunites-de-la-video-analyses-dans-19-pays-par-liab\/","url_meta":{"origin":1149,"position":1},"title":"Les principaux d\u00e9fis et opportunit\u00e9s de la vid\u00e9o analys\u00e9s dans 19 pays par l\u2019IAB","author":"Fred","date":"30 septembre 2015","format":false,"excerpt":"Dans son rapport \u00abThe IAB State of the Digital Video World\u00bb, l\u2019IAB fait un \u00e9tat des lieux du march\u00e9 de la vid\u00e9o dans 19 pays. Le rapport d\u00e9taille pour chaque pays les revenus publicitaires engendr\u00e9s par la vid\u00e9o, les disponibilit\u00e9s en wireless et broadband, les opportunit\u00e9s et challenges per\u00e7us par\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4509,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/05\/12\/la-fin-des-cookies-tiers-ne-sonne-pas-la-fin-de-la-publicite-sur-internet\/","url_meta":{"origin":1149,"position":2},"title":"La fin des cookies tiers ne sonne pas la fin de la publicit\u00e9 sur Internet","author":"Fred","date":"12 mai 2020","format":false,"excerpt":"L\u2019Iab Europe vient de publier \"A guide to the Post Third-Party Cookie Era\" qui recense les solutions pour remplacer l'utilisation de cookies tiers dans les campagnes de communication sur Internet. Les navigateurs Firefox, Safari et bient\u00f4t Chrome en 2022 bloquent par d\u00e9faut les cookies tiers au risque de nuire au\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/05\/Picture2.png?fit=941%2C598&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/05\/Picture2.png?fit=941%2C598&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/05\/Picture2.png?fit=941%2C598&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/05\/Picture2.png?fit=941%2C598&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5373,"url":"https:\/\/mouillere.com\/universconvergents\/2023\/02\/14\/guide-de-la-nouvelle-publicite-digitale\/","url_meta":{"origin":1149,"position":3},"title":"Guide de la nouvelle publicit\u00e9 digitale","author":"Fred","date":"14 f\u00e9vrier 2023","format":false,"excerpt":"Alliance Digitale, fusion de l\u2019IAB France et de la Marketing Mobile Association (MMA) France, a publi\u00e9 le Guide de la nouvelle publicit\u00e9 digitale pour s'adapter au choix de l\u2019utilisateur entre accepter ou non de partager ses donn\u00e9es.","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-02-02-Guide-de-la-nouvelle-publicite-digitale.jpg?fit=1200%2C648&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-02-02-Guide-de-la-nouvelle-publicite-digitale.jpg?fit=1200%2C648&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-02-02-Guide-de-la-nouvelle-publicite-digitale.jpg?fit=1200%2C648&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-02-02-Guide-de-la-nouvelle-publicite-digitale.jpg?fit=1200%2C648&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-02-02-Guide-de-la-nouvelle-publicite-digitale.jpg?fit=1200%2C648&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6231,"url":"https:\/\/mouillere.com\/universconvergents\/2024\/09\/10\/bonnes-et-mauvaises-pratiques-des-parcours-digitaux-et-de-consentement\/","url_meta":{"origin":1149,"position":4},"title":"Bonnes et mauvaises pratiques des parcours digitaux et de consentement","author":"Fred","date":"10 septembre 2024","format":false,"excerpt":"Face aux Dark patterns, Consent or Pay et autres pratiques n'ayant pour seule finalit\u00e9 que de vicier le consentement, la F\u00e9d\u00e9ration des Tiers de Confiance du Num\u00e9rique (FnTC) publie un guide sur les bonnes pratiques des parcours digitaux et de consentement. \u00a0 Bonnes pratiques https:\/\/youtu.be\/e961QKnKxYI Le Guide de bonnes pratiques\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/09\/DarkPatterns.png?fit=1200%2C803&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/09\/DarkPatterns.png?fit=1200%2C803&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/09\/DarkPatterns.png?fit=1200%2C803&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/09\/DarkPatterns.png?fit=1200%2C803&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/09\/DarkPatterns.png?fit=1200%2C803&ssl=1&resize=1050%2C600 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&quot;IT&quot;","block_context":{"text":"IT","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/11\/Google-_-un-demantelement-inevitable-toujours-evite-%E2%80%93-UniversConvergents.jpg?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/11\/Google-_-un-demantelement-inevitable-toujours-evite-%E2%80%93-UniversConvergents.jpg?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/11\/Google-_-un-demantelement-inevitable-toujours-evite-%E2%80%93-UniversConvergents.jpg?fit=1024%2C768&ssl=1&resize=525%2C300 1.5x, 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