{"id":1182,"date":"2015-10-14T15:51:35","date_gmt":"2015-10-14T14:51:35","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1182"},"modified":"2015-10-20T15:52:34","modified_gmt":"2015-10-20T14:52:34","slug":"les-francais-et-les-videos-quels-comportements-pour-quelles-publicites","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/14\/les-francais-et-les-videos-quels-comportements-pour-quelles-publicites\/","title":{"rendered":"Les Fran\u00e7ais et les vid\u00e9os : quels comportements, pour quelles publicit\u00e9s ?"},"content":{"rendered":"<p>L&#8217;\u00e9tude de MillardBrown sur les comportements des Fran\u00e7ais face aux contenus vid\u00e9os soulignent des tendances sur lesquelles les annonceurs pourront s&#8217;appuyer pour construire des messages et des plans media efficaces.<br \/>\n<a href=\"http:\/\/www.e-marketing.fr\/Thematique\/Medias-1006\/Breves\/etude-Fran-ais-videos-quels-comportements-quels-plans-media-260273.htm\" target=\"_blank\">http:\/\/www.e-marketing.fr\/Thematique\/Medias-1006\/Breves\/etude-Fran-ais-videos-quels-comportements-quels-plans-media-260273.htm<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;\u00e9tude de MillardBrown sur les comportements des Fran\u00e7ais face aux contenus vid\u00e9os soulignent des tendances sur lesquelles les annonceurs pourront s&#8217;appuyer pour construire des messages et des plans media efficaces.&hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10,28],"tags":[],"class_list":["post-1182","post","type-post","status-publish","format-standard","hentry","category-audiovisuel","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-j4","jetpack-related-posts":[{"id":1233,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/26\/precisions-de-la-cjue-sur-les-services-de-medias-audiovisuel\/","url_meta":{"origin":1182,"position":0},"title":"Pr\u00e9cisions de la CJUE sur les services de m\u00e9dias audiovisuel","author":"Fred","date":"26 octobre 2015","format":false,"excerpt":"Pour la Cour, l\u2019offre de courtes vid\u00e9os sur le site internet d\u2019un journal peut relever de la r\u00e9glementation des services de m\u00e9dias audiovisuels. Tel est le cas lorsque cette offre a un contenu et une fonction autonomes par rapport \u00e0 ceux de l\u2019activit\u00e9 journalistique du journal en ligne. Le site\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/gavel.jpg?fit=600%2C384&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/gavel.jpg?fit=600%2C384&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/gavel.jpg?fit=600%2C384&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":109,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/12\/30-des-internautes-francais-auraient-installe-un-adblocker-sur-leur-ordinateur-selon-mindshare\/","url_meta":{"origin":1182,"position":1},"title":"30% des internautes fran\u00e7ais auraient install\u00e9 un adblocker sur leur ordinateur, selon Mindshare","author":"Fred","date":"12 juin 2015","format":false,"excerpt":"30% des internautes interrog\u00e9s par Mindshare (GroupM-WPP) d\u00e9clarent avoir install\u00e9 un adblocker sur leur ordinateur (Adblock ou Adblockplus pour la plupart), 8% sur leur mobile et 7% sur leur tablette. Ces chiffres sont issus de l\u2019\u00e9tude \u00abDigital encounters\u00bb. Les formats jug\u00e9s les plus g\u00eanants sur Internet sont les Pop ups\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/Capture-d%E2%80%99%C3%A9cran-2015-06-12-%C3%A0-13.34.58.jpg?fit=1082%2C718&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/Capture-d%E2%80%99%C3%A9cran-2015-06-12-%C3%A0-13.34.58.jpg?fit=1082%2C718&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/Capture-d%E2%80%99%C3%A9cran-2015-06-12-%C3%A0-13.34.58.jpg?fit=1082%2C718&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/Capture-d%E2%80%99%C3%A9cran-2015-06-12-%C3%A0-13.34.58.jpg?fit=1082%2C718&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/Capture-d%E2%80%99%C3%A9cran-2015-06-12-%C3%A0-13.34.58.jpg?fit=1082%2C718&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2638,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/09\/12\/les-plates-formes-videos-obligees-de-participer-au-financement-de-la-creation\/","url_meta":{"origin":1182,"position":2},"title":"Les plates-formes vid\u00e9os oblig\u00e9es de participer au financement de la cr\u00e9ation","author":"Fred","date":"12 septembre 2017","format":false,"excerpt":"Les plates-formes vid\u00e9os payantes et gratuites (Netflix,YouTube) vont bient\u00f4t \u00eatre oblig\u00e9es de participer au financement de la cr\u00e9ation en France via un pourcentage sur leur chiffre d'affaire. Encore faut-il que l'assiette de cette participation (CA en France) ne soit pas virtuellement diminu\u00e9e par des techniques d'optimisation fiscale ... \u00a0 https:\/\/www.lesechos.fr\/tech-medias\/medias\/030552474606-bruxelles-a-dit-oui-aux-taxes-youtube-et-netflix-2113639.php","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/09\/taxe-youtube-cnc.jpg?fit=650%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/09\/taxe-youtube-cnc.jpg?fit=650%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/09\/taxe-youtube-cnc.jpg?fit=650%2C400&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1217,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/21\/cjue-les-videos-des-sites-de-presse-peuvent-relever-du-controle-du-csa\/","url_meta":{"origin":1182,"position":3},"title":"CJUE : les vid\u00e9os des sites de presse peuvent relever du contr\u00f4le du CSA","author":"Fred","date":"21 octobre 2015","format":false,"excerpt":"Les\u00a0autorit\u00e9s de r\u00e9gulation comme le CSA sont-elles en capacit\u00e9 juridique de contr\u00f4ler les vid\u00e9os publi\u00e9es sur les sites de presse ? La CJUE vient de r\u00e9pondre par l\u2019affirmative. http:\/\/www.nextinpact.com\/news\/96988-cjue-videos-sites-presse-peuvent-relever-controle-csa.htm https:\/\/cdn.nextinpact.com\/medias\/c347_14.pdf ARR\u00caT du 21 octobre 2015","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/gavel.jpg?fit=600%2C384&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/gavel.jpg?fit=600%2C384&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/gavel.jpg?fit=600%2C384&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":6934,"url":"https:\/\/mouillere.com\/universconvergents\/2026\/01\/14\/reseaux-sociaux-sante-des-adolescents\/","url_meta":{"origin":1182,"position":4},"title":"R\u00e9seaux Sociaux &#038; Sant\u00e9 des adolescents","author":"Fred","date":"14 janvier 2026","format":false,"excerpt":"Un r\u00e9cent rapport met en \u00e9vidence une association statistiquement significative entre un usage intensif des r\u00e9seaux sociaux et plusieurs troubles de la sant\u00e9 mentale, notamment les sympt\u00f4mes d\u00e9pressifs, l'anxi\u00e9t\u00e9, une perception n\u00e9gative de l'image corporelle et les troubles du sommeil. Il souligne le r\u00f4le du design des plateformes des dark\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/01\/Reseaux-Sociaux-Sante.jpg?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/01\/Reseaux-Sociaux-Sante.jpg?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/01\/Reseaux-Sociaux-Sante.jpg?fit=1024%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/01\/Reseaux-Sociaux-Sante.jpg?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2433,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/05\/01\/reforme-de-la-chronologie-des-medias-suspendue\/","url_meta":{"origin":1182,"position":5},"title":"R\u00e9forme de la chronologie des M\u00e9dias suspendue","author":"Fred","date":"1 mai 2017","format":false,"excerpt":"Le centre national du cin\u00e9ma et de l\u2019image anim\u00e9e (CNC) qui avait pris l\u2019initiative en 2015 de r\u00e9unir les professionnels de l\u2019audiovisuel et du num\u00e9rique sur la r\u00e9forme de la chronologie des m\u00e9dias\u00a0suspend les discussion faute d'un consensus. L\u2019accord du 6 juillet 2009 pr\u00e9voit que les films doivent attendre un\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/05\/accord-chronologie-medias.jpg?fit=1200%2C757&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/05\/accord-chronologie-medias.jpg?fit=1200%2C757&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/05\/accord-chronologie-medias.jpg?fit=1200%2C757&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/05\/accord-chronologie-medias.jpg?fit=1200%2C757&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/05\/accord-chronologie-medias.jpg?fit=1200%2C757&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=1182"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1182\/revisions"}],"predecessor-version":[{"id":1184,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1182\/revisions\/1184"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=1182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=1182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=1182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}