{"id":1214,"date":"2015-10-02T14:16:40","date_gmt":"2015-10-02T13:16:40","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1214"},"modified":"2015-10-21T14:18:39","modified_gmt":"2015-10-21T13:18:39","slug":"ipsos-publie-un-livre-blanc-sur-le-deficit-dattention-des-consommateurs-avec-la-multiplication-des-ecrans","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/02\/ipsos-publie-un-livre-blanc-sur-le-deficit-dattention-des-consommateurs-avec-la-multiplication-des-ecrans\/","title":{"rendered":"Ipsos publie un livre blanc sur le d\u00e9ficit d\u2019attention des consommateurs avec la multiplication des \u00e9crans"},"content":{"rendered":"<p>Comment les marques peuvent-elles s\u2019assurer que leur message soit communiqu\u00e9 clairement avec la multiplication des \u00e9crans et comment g\u00e9rer leur strat\u00e9gie \u00abscreen sensitive\u00bb ? Telle est la question pos\u00e9e par Ipsos dans son livre blanc de 8 pages sur le d\u00e9ficit d\u2019attention des consommateurs dans un monde ultra-connect\u00e9.<br \/>\n<a href=\"http:\/\/www.offremedia.com\/voir-article\/ipsos-publie-un-livre-blanc-sur-le-deficit-dattention-des-consommateurs-avec-la-multiplication-des-ecrans\" target=\"_blank\">http:\/\/www.offremedia.com\/voir-article\/ipsos-publie-un-livre-blanc-sur-le-deficit-dattention-des-consommateurs-avec-la-multiplication-des-ecrans<\/a><\/p>\n<iframe src='https:\/\/www.slideshare.net\/slideshow\/embed_code\/53154388' width='1110' height='909' sandbox=\"allow-popups allow-scripts allow-same-origin allow-presentation\" allowfullscreen webkitallowfullscreen mozallowfullscreen><\/iframe>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment les marques peuvent-elles s\u2019assurer que leur message soit communiqu\u00e9 clairement avec la multiplication des \u00e9crans et comment g\u00e9rer leur strat\u00e9gie \u00abscreen sensitive\u00bb ? Telle est la question pos\u00e9e par&hellip; <\/p>\n","protected":false},"author":1,"featured_media":1215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10,28],"tags":[],"class_list":["post-1214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisuel","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-21-%C3%A0-15.18.17.jpg?fit=890%2C882&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-jA","jetpack-related-posts":[{"id":1006,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/24\/rentree-tv-2015-eurodata-tv-worldwide-revele-les-nouvelles-dynamiques-de-la-tv-a-linternational\/","url_meta":{"origin":1214,"position":0},"title":"Rentr\u00e9e TV 2015 : Eurodata TV Worldwide r\u00e9v\u00e8le les nouvelles dynamiques de la TV \u00e0 l\u2019international","author":"Fred","date":"24 septembre 2015","format":false,"excerpt":"Pour Sahar Baghery, Directrice du p\u00f4le \u00e9tudes et strat\u00e9gies des contenus d\u2019Eurodata TV : \u00ab Les usages des t\u00e9l\u00e9spectateurs \u00e9voluent rapidement et partout dans le monde, avec notamment la consommation d\u00e9lin\u00e9aris\u00e9e de contenus t\u00e9l\u00e9 et la multiplication des \u00e9crans : face \u00e0 ces mutations, acteurs traditionnels et nouveaux entrants (plateformes\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/eurodata-182443.png?fit=728%2C338&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/eurodata-182443.png?fit=728%2C338&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/eurodata-182443.png?fit=728%2C338&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/eurodata-182443.png?fit=728%2C338&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":414,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/17\/im-impact-publie-un-livre-blanc-sur-les-best-practices-de-la-publicite-video-sur-internet\/","url_meta":{"origin":1214,"position":1},"title":"IM IMPACT PUBLIE UN LIVRE BLANC SUR LES BEST PRACTICES DE LA PUBLICIT\u00c9 VID\u00c9O SUR INTERNET","author":"Fred","date":"17 juillet 2015","format":false,"excerpt":"Le bureau-conseil en efficacit\u00e9 publicitaire IM Impact, co-fond\u00e9 et pr\u00e9sid\u00e9 par Bruno Poyet (Climat Media Agency), a publi\u00e9 un livre blanc intitul\u00e9 \u00abPublicit\u00e9 Vid\u00e9o sur Internet \u2013 Best Practices et Web Hook\u00bb. Il aborde en une quinzaine de pages sous quelles conditions une publicit\u00e9 TV peut passer sur Internet et\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.18.17.jpg?fit=1200%2C1147&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.18.17.jpg?fit=1200%2C1147&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.18.17.jpg?fit=1200%2C1147&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.18.17.jpg?fit=1200%2C1147&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.18.17.jpg?fit=1200%2C1147&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":270,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/06\/alain-couttolenc-nielsen-nous-allons-lancer-total-audience-pour-mesurer-limpact-de-la-publicite-et-du-contenu-sur-les-quatre-ecrans\/","url_meta":{"origin":1214,"position":2},"title":"ALAIN COUTTOLENC (NIELSEN) : \u00abNOUS ALLONS LANCER TOTAL AUDIENCE POUR MESURER L\u2019IMPACT DE LA PUBLICIT\u00c9 ET DU CONTENU SUR LES QUATRE \u00c9CRANS\u00bb","author":"Fred","date":"6 juillet 2015","format":false,"excerpt":"En France, nous sommes pr\u00e9sents avant tout via notre suivi de la grande consommation (panel consommateur, traitement des donn\u00e9es scanning des distributeurs\u2026), mais aussi via notre partenariat avec M\u00e9diam\u00e9trie. Au sein de M\u00e9diam\u00e9trie\/\/NetRatings, nous collaborons sur la mesure d\u2019internet avec les Digital Rankings mais aussi sur la solution OCR (Online\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4975,"url":"https:\/\/mouillere.com\/universconvergents\/2021\/03\/10\/effet-de-la-multiplication-des-offres-vada-sur-les-strategies-des-acteurs-et-le-comportement-des-consommateurs\/","url_meta":{"origin":1214,"position":3},"title":"Effet de la multiplication des offres V\u00e0DA sur les strat\u00e9gies des acteurs et le comportement des consommateurs","author":"Fred","date":"10 mars 2021","format":false,"excerpt":"L'Arcom, l\u2019Arcep, l\u2019Autorit\u00e9 de la concurrence et le CNC ont publi\u00e9 une \u00e9tude sur les effets de la multiplication des offres de vid\u00e9o \u00e0 la demande par abonnement (V\u00e0DA) sur les strat\u00e9gies des acteurs et le comportement des consommateurs. Au printemps 2020, pr\u00e8s d\u2019un internaute fran\u00e7ais sur deux avait acc\u00e8s\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-02-04-a-10.22.47.jpg?fit=1200%2C502&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-02-04-a-10.22.47.jpg?fit=1200%2C502&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-02-04-a-10.22.47.jpg?fit=1200%2C502&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-02-04-a-10.22.47.jpg?fit=1200%2C502&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-02-04-a-10.22.47.jpg?fit=1200%2C502&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5052,"url":"https:\/\/mouillere.com\/universconvergents\/2022\/04\/12\/potentiel-des-energies-renouvelables-en-guyane\/","url_meta":{"origin":1214,"position":4},"title":"Potentiel des \u00e9nergies renouvelables en Guyane","author":"Fred","date":"12 avril 2022","format":false,"excerpt":"Deloitte a publi\u00e9 en 2018 une int\u00e9ressante \u00e9tude\u00a0sur le potentiel de d\u00e9veloppement \u00e9conomique durable de la Guyane qui fait ressortir 10 secteurs d\u2019activit\u00e9s \u00e0 forts effets d\u2019entra\u00eenement, cr\u00e9ateurs de valeur ajout\u00e9e et d\u2019emplois pour l\u2019\u00e9conomie locale : l\u2019agriculture et l\u2019\u00e9levage, la p\u00eache, l\u2019agroalimentaire, le secteur du bois, le tourisme, les\u2026","rel":"","context":"Dans &quot;Environnement&quot;","block_context":{"text":"Environnement","link":"https:\/\/mouillere.com\/universconvergents\/category\/environnement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/04\/Capture-decran-2022-04-12-a-08.48.58.jpg?fit=1200%2C803&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/04\/Capture-decran-2022-04-12-a-08.48.58.jpg?fit=1200%2C803&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/04\/Capture-decran-2022-04-12-a-08.48.58.jpg?fit=1200%2C803&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/04\/Capture-decran-2022-04-12-a-08.48.58.jpg?fit=1200%2C803&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/04\/Capture-decran-2022-04-12-a-08.48.58.jpg?fit=1200%2C803&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2494,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/06\/04\/upfi-livre-blanc-sur-les-enjeux-economiques-culturels-et-societaux-de-la-musique\/","url_meta":{"origin":1214,"position":5},"title":"UPFI :  livre blanc sur les enjeux \u00e9conomiques, culturels et soci\u00e9taux de la musique","author":"Fred","date":"4 juin 2017","format":false,"excerpt":"L\u2019UPFI vient de publier un livre blanc sur les enjeux \u00e9conomiques, culturels et soci\u00e9taux de la musique enregistr\u00e9e face au d\u00e9veloppement du\u00a0streaming musical. L'UPFI plaide pour : un mod\u00e8le de r\u00e9partition calcul\u00e9 sur la consommation de chaque abonnement (user centric) et non au prorata de l\u2019ensemble des streams; un quota\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/06\/2017-06-04_122744.jpg?fit=901%2C588&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/06\/2017-06-04_122744.jpg?fit=901%2C588&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/06\/2017-06-04_122744.jpg?fit=901%2C588&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/06\/2017-06-04_122744.jpg?fit=901%2C588&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=1214"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1214\/revisions"}],"predecessor-version":[{"id":1216,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1214\/revisions\/1216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/1215"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=1214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=1214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=1214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}