{"id":1262,"date":"2015-10-26T12:19:36","date_gmt":"2015-10-26T11:19:36","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1262"},"modified":"2015-10-27T12:22:02","modified_gmt":"2015-10-27T11:22:02","slug":"larpp-reactualise-sa-recommandation-communication-publicitaire-digitale","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/26\/larpp-reactualise-sa-recommandation-communication-publicitaire-digitale\/","title":{"rendered":"L\u2019ARPP R\u00c9ACTUALISE SA RECOMMANDATION COMMUNICATION PUBLICITAIRE DIGITALE"},"content":{"rendered":"<p>Le Conseil d\u2019administration de l\u2019ARPP a adopt\u00e9 la 4\u00e8me version de sa Recommandation Communication Publicitaire Digitale. Cette mise \u00e0 jour propose un enrichissement de la grille de lecture destin\u00e9 \u00e0 permettre une meilleure perception des formats et techniques relevant de la communication publicitaire digitale. Quatre points ont \u00e9t\u00e9 ajout\u00e9s : les applications, la gamification, la publicit\u00e9 native et les objets connect\u00e9s. La technique relative \u00e0 la publicit\u00e9 bas\u00e9e sur les centres d\u2019int\u00e9r\u00eat, dite aussi comportementale, a \u00e9t\u00e9 compl\u00e9t\u00e9e par des dispositions concernant le reciblage comportemental (retargeting). Au total, 16 formats ou techniques sont d\u00e9sormais r\u00e9f\u00e9renc\u00e9s dans la grille de lecture, contre 12 dans la version pr\u00e9c\u00e9dente. Adopt\u00e9e en 2000, cette Recommandation, initialement intitul\u00e9e \u00abInternet, support publicitaire\u00bb, a depuis \u00e9t\u00e9 revue \u00e0 trois reprises, la mise \u00e0 jour pr\u00e9c\u00e9dente datant de d\u00e9cembre 2010, afin d\u2019adapter le texte \u00e0 la r\u00e9alit\u00e9.<br \/>\n<a href=\"http:\/\/www.offremedia.com\/voir-article\/larpp-reactualise-sa-recommandation-communication-publicitaire-digitale\" target=\"_blank\">http:\/\/www.offremedia.com\/voir-article\/larpp-reactualise-sa-recommandation-communication-publicitaire-digitale<\/a><\/p>\n<p><a href=\"http:\/\/www.arpp-pub.org\/IMG\/pdf\/Recommandation_communication_publicitaire_digitale_V4.pdf\" target=\"_blank\">http:\/\/www.arpp-pub.org\/IMG\/pdf\/Recommandation_communication_publicitaire_digitale_V4.pdf<\/a><\/p>\n<p><a href=\"https:\/\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Recommandation_communication_publicitaire_digitale_V4.pdf\">Recommandation_communication_publicitaire_digitale_V4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Conseil d\u2019administration de l\u2019ARPP a adopt\u00e9 la 4\u00e8me version de sa Recommandation Communication Publicitaire Digitale. Cette mise \u00e0 jour propose un enrichissement de la grille de lecture destin\u00e9 \u00e0&hellip; <\/p>\n","protected":false},"author":1,"featured_media":1264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-1262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/logo.gif?fit=330%2C130&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-km","jetpack-related-posts":[{"id":3582,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/01\/23\/publicite-digitale-en-2020-protection-des-donnees-personnelles-roi-ciblage-contextuel-et-ott\/","url_meta":{"origin":1262,"position":0},"title":"Publicit\u00e9 digitale en 2020: protection des donn\u00e9es personnelles, ROI, ciblage contextuel et OTT","author":"Fred","date":"23 janvier 2020","format":false,"excerpt":"Selon l\u2019\u00e9tude \"Industry Pulse\" d\u2019Integral Ad Science (IAS) men\u00e9e en Allemagne, Asie du Sud-Est, Australie, \u00c9tats-Unis, France, Japon et Royaume-Uni, les principaux d\u00e9fis des acteurs de la publicit\u00e9 digitale en 2020 sont la protection des donn\u00e9es personnelles, le ROI, le ciblage contextuel et la TV connect\u00e9e. La mise en conformit\u00e9\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5386,"url":"https:\/\/mouillere.com\/universconvergents\/2023\/02\/14\/vers-un-ecosysteme-de-la-pub-digitale-plus-transparent-equilibre-et-durable\/","url_meta":{"origin":1262,"position":1},"title":"Vers un \u00e9cosyst\u00e8me de la pub digitale plus transparent, \u00e9quilibr\u00e9 et durable","author":"Fred","date":"14 f\u00e9vrier 2023","format":false,"excerpt":"L'\u00e9tude command\u00e9e par la Commission Europ\u00e9enne \"on the impact of recent developments in digital advertising on privacy, publishers and advertisers\" traite des relations entre interm\u00e9diaires, des plateformes, des annonceurs et des \u00e9diteurs, de l'impact sur la vie priv\u00e9e, la soci\u00e9t\u00e9 et l'environnement. La publicit\u00e9 digitale est devenue plus importante que\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-01-31-EU-Study-on-the-impact-of-recent-developments-in-digital.jpg?fit=1200%2C746&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-01-31-EU-Study-on-the-impact-of-recent-developments-in-digital.jpg?fit=1200%2C746&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-01-31-EU-Study-on-the-impact-of-recent-developments-in-digital.jpg?fit=1200%2C746&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-01-31-EU-Study-on-the-impact-of-recent-developments-in-digital.jpg?fit=1200%2C746&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-01-31-EU-Study-on-the-impact-of-recent-developments-in-digital.jpg?fit=1200%2C746&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3101,"url":"https:\/\/mouillere.com\/universconvergents\/2019\/10\/11\/le-consentement-explicite-aux-cookies-et-traceurs-publicitaires\/","url_meta":{"origin":1262,"position":2},"title":"Le consentement explicite aux cookies et traceurs publicitaires","author":"Fred","date":"11 octobre 2019","format":false,"excerpt":"Alors que Lib\u00e9ration vient d'annoncer la suppression de tous les traceurs publicitaires de son site et de ses applications pour ses abonn\u00e9s afin de mieux prot\u00e9ger leurs donn\u00e9es personnelles, et que la Cour de Justice de l'Union Europ\u00e9enne (CJUE) a confirm\u00e9 qu'une case coch\u00e9e par d\u00e9faut ne vaut pas consentement,\u2026","rel":"","context":"Dans &quot;Big Data&quot;","block_context":{"text":"Big Data","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/big-data\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/6640564215_b3dc3f033d.jpg?fit=450%2C287&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2408,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/05\/29\/regles-et-procedures-pour-la-pub-tv\/","url_meta":{"origin":1262,"position":3},"title":"R\u00e8gles et proc\u00e9dures pour la Pub TV","author":"Fred","date":"29 mai 2017","format":false,"excerpt":"Le d\u00e9cret du 27 mars 1992 d\u00e9finit la publicit\u00e9 et le parrainage : \u00ab Toute forme de message t\u00e9l\u00e9vis\u00e9 diffus\u00e9 contre r\u00e9mun\u00e9ration ou autre contrepartie en vue soit de promouvoir la fourniture de biens\u00a0ou\u00a0services, y compris ceux qui sont pr\u00e9sent\u00e9s sous leur appellation g\u00e9n\u00e9rique, dans le cadre d'une activit\u00e9 commerciale,\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/05\/ARPP2.jpg?fit=522%2C322&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1542,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/12\/02\/infographie-arpp-et-tradelab-mode-demploi-pour-communiquer-en-digital-autour-de-lalcool-dans-le-respect-de-la-loi-evin\/","url_meta":{"origin":1262,"position":4},"title":"INFOGRAPHIE ARPP ET TRADELAB : MODE D\u2019EMPLOI POUR COMMUNIQUER EN DIGITAL AUTOUR DE L\u2019ALCOOL DANS LE RESPECT DE LA LOI EVIN","author":"Fred","date":"2 d\u00e9cembre 2015","format":false,"excerpt":"L\u2019ARPP et Tradelab proposent une infographie pour communiquer en digital autour de l\u2019alcool, dans le respect de la l\u00e9gislation fran\u00e7aise. http:\/\/www.offremedia.com\/voir-article\/infographie-arpp-et-tradelab-mode-demploi-pour-communiquer-en-digital-autour-de-lalcool-dans-le-respect-de-la-loi-evin","rel":"","context":"Dans 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Deux soci\u00e9t\u00e9s am\u00e9ricaines se partagent donc le march\u00e9 de la data et de la publicit\u00e9 en payant par ailleurs un minimum d'imp\u00f4ts en France. Quelle serait la position de l'administration am\u00e9ricaine si\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=1262"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1262\/revisions"}],"predecessor-version":[{"id":1265,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1262\/revisions\/1265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/1264"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=1262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=1262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=1262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}