{"id":1306,"date":"2015-10-28T15:22:16","date_gmt":"2015-10-28T14:22:16","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1306"},"modified":"2015-11-04T15:24:21","modified_gmt":"2015-11-04T14:24:21","slug":"les-9-differences-entre-seo-et-sem","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/28\/les-9-differences-entre-seo-et-sem\/","title":{"rendered":"Les 9 diff\u00e9rences entre SEO et SEM"},"content":{"rendered":"<p>Le r\u00e9f\u00e9rencement perd parfois les marketers. Petite s\u00e9ance de rattrapage via un article du blog de SaleoID pour ceux qui ne sont pas s\u00fbrs de leurs bases: en quoi le but et la technique du SEO diff\u00e8rent-ils de de ceux du SEM ?<br \/>\n<a href=\"http:\/\/www.e-marketing.fr\/Thematique\/digital-data-1004\/Breves\/Les-differences-entre-SEO-SEM-260617.htm\" target=\"_blank\">http:\/\/www.e-marketing.fr\/Thematique\/digital-data-1004\/Breves\/Les-differences-entre-SEO-SEM-260617.htm<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le r\u00e9f\u00e9rencement perd parfois les marketers. Petite s\u00e9ance de rattrapage via un article du blog de SaleoID pour ceux qui ne sont pas s\u00fbrs de leurs bases: en quoi le&hellip; <\/p>\n","protected":false},"author":1,"featured_media":1307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-1306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/SEO1.jpg?fit=1240%2C742&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-l4","jetpack-related-posts":[{"id":198,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/24\/for-effective-seo-content-is-king\/","url_meta":{"origin":1306,"position":0},"title":"For Effective SEO, Content Is King","author":"Fred","date":"24 juin 2015","format":false,"excerpt":"Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation, and the large majority rate SEO successful at achieving such objectives. Recent research finds that relevant content creation is the most effective SEO tactic by far, but it's also one of the most difficult.\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/191084.gif?fit=325%2C247&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1692,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/01\/28\/seo-faut-il-recruter-un-referenceur-ou-passer-par-un-prestataire-exterieur\/","url_meta":{"origin":1306,"position":1},"title":"SEO : Faut-il recruter un r\u00e9f\u00e9renceur ou passer par un prestataire ext\u00e9rieur ?","author":"Fred","date":"28 janvier 2016","format":false,"excerpt":"Recruter ou passer par un prestataire ? Cette question est un v\u00e9ritable marronnier dans le domaine du r\u00e9f\u00e9rencement. Chacun pr\u00eache pour sa paroisse : un candidat \u00e0 l\u2019embauche soulignera l\u2019int\u00e9r\u00eat d\u2019avoir un interlocuteur au sein de l\u2019entreprise, mettra en avant les transferts de comp\u00e9tences possibles, un prestataire ext\u00e9rieur vous vantera\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/SEO1.jpg?fit=1200%2C718&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/SEO1.jpg?fit=1200%2C718&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/SEO1.jpg?fit=1200%2C718&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/SEO1.jpg?fit=1200%2C718&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/SEO1.jpg?fit=1200%2C718&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5321,"url":"https:\/\/mouillere.com\/universconvergents\/2022\/10\/18\/jap\/","url_meta":{"origin":1306,"position":2},"title":"JAP","author":"Fred","date":"18 octobre 2022","format":false,"excerpt":"Le Juge de l\u2019Application des Peines (JAP) est un magistrat sp\u00e9cialis\u00e9 du TJ\u00a0 charg\u00e9 de suivre les condamn\u00e9s \u00e0 l'int\u00e9rieur et \u00e0 l'ext\u00e9rieur de la prison dans un souci d'individualisation de la peine. Il d\u00e9termine les principales modalit\u00e9s de l\u2019ex\u00e9cution des peines privatives ou restrictives de libert\u00e9 en orientant et\u2026","rel":"","context":"Dans &quot;Avocat&quot;","block_context":{"text":"Avocat","link":"https:\/\/mouillere.com\/universconvergents\/category\/avocat\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/10\/JAP.001.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/10\/JAP.001.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/10\/JAP.001.jpeg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/10\/JAP.001.jpeg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/10\/JAP.001.jpeg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7017,"url":"https:\/\/mouillere.com\/universconvergents\/2026\/03\/29\/guerre-electronique-cybermenace\/","url_meta":{"origin":1306,"position":3},"title":"Guerre \u00e9lectronique &#038; Cybermenace","author":"Fred","date":"29 mars 2026","format":false,"excerpt":"Le r\u00e9cent rapport d'information parlementaire sur la guerre \u00e9lectronique et le panorama de la cybermenace 2025 de l'ANSSI d\u00e9taillent une situation s\u00e9curitaire critique o\u00f9 les fronti\u00e8res entre espionnage \u00e9tatique et cybercriminalit\u00e9 s'estompent. On observe une recrudescence d'attaques hybrides visant des infrastructures vitales, comme l'\u00e9nergie ou les t\u00e9l\u00e9communications, avec des intentions\u2026","rel":"","context":"Dans &quot;Cybers\u00e9curit\u00e9&quot;","block_context":{"text":"Cybers\u00e9curit\u00e9","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/cybersecurite\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/03\/GuerreElectronique.jpg?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/03\/GuerreElectronique.jpg?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/03\/GuerreElectronique.jpg?fit=1024%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/03\/GuerreElectronique.jpg?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6847,"url":"https:\/\/mouillere.com\/universconvergents\/2025\/11\/16\/productions-audiovisuelles-eco-responsables\/","url_meta":{"origin":1306,"position":4},"title":"Productions audiovisuelles \u00e9co-responsables","author":"Fred","date":"16 novembre 2025","format":false,"excerpt":"Le guide pour une captation sportive \u00e9co-responsable \u00e9tablit un cadre technique de r\u00e9f\u00e9rence visant \u00e0 r\u00e9duire l'empreinte environnementale des productions audiovisuelles. Il identifie les principaux postes d'\u00e9missions et propose 50 recommandations et clauses contractuelles types \u00e0 destination des diffuseurs, d\u00e9tenteurs de droits, prestataires techniques, instances sportives et organisateurs d'\u00e9v\u00e9nements. 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Ces nouvelles pratiques, qu\u2019il y ait ou non une contrepartie mon\u00e9taire, ont pris une forte ampleur et sont maintenant ancr\u00e9es dans les habitudes\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/dge.jpg?fit=650%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/dge.jpg?fit=650%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/dge.jpg?fit=650%2C400&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=1306"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1306\/revisions"}],"predecessor-version":[{"id":1308,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1306\/revisions\/1308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/1307"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=1306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=1306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=1306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}