{"id":1331,"date":"2015-11-03T10:28:03","date_gmt":"2015-11-03T09:28:03","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1331"},"modified":"2015-11-05T10:31:25","modified_gmt":"2015-11-05T09:31:25","slug":"pourquoi-le-modele-des-conciergeries-par-sms-est-il-en-train-dexploser","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/11\/03\/pourquoi-le-modele-des-conciergeries-par-sms-est-il-en-train-dexploser\/","title":{"rendered":"Pourquoi le mod\u00e8le des conciergeries par SMS est-il en train d\u2019exploser ?"},"content":{"rendered":"<p>Si \u00ab l\u2019application \u00bb Magic a rapidement \u00e9t\u00e9 annonc\u00e9e comme un ph\u00e9nom\u00e8ne, c\u2019est avant tout pour sa simplicit\u00e9 et sa proposition de valeur. Mais simplicit\u00e9 ne signifie pas forc\u00e9ment facilit\u00e9 et pour \u00e9tablir quelques barri\u00e8res \u00e0 l\u2019entr\u00e9e, les \u00e9diteurs de ces conciergeries 2.0 affrontent directement des g\u00e9ants comme Facebook Messenger.<br \/>\n<a href=\"http:\/\/www.maddyness.com\/outils\/2015\/11\/03\/app-magic-sms-conciergeries\" target=\"_blank\">http:\/\/www.maddyness.com\/outils\/2015\/11\/03\/app-magic-sms-conciergeries<\/a><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1110\" height=\"625\" src=\"https:\/\/www.youtube.com\/embed\/A5pJ-FVGOdY?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=fr-FR&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si \u00ab l\u2019application \u00bb Magic a rapidement \u00e9t\u00e9 annonc\u00e9e comme un ph\u00e9nom\u00e8ne, c\u2019est avant tout pour sa simplicit\u00e9 et sa proposition de valeur. Mais simplicit\u00e9 ne signifie pas forc\u00e9ment facilit\u00e9&hellip; <\/p>\n","protected":false},"author":1,"featured_media":1332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-1331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Capture-d%E2%80%99%C3%A9cran-2015-11-05-%C3%A0-10.30.45.jpg?fit=2148%2C1202&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-lt","jetpack-related-posts":[{"id":2878,"url":"https:\/\/mouillere.com\/universconvergents\/2018\/11\/07\/vers-la-fin-annoncee-des-sms-dauthentification-des-paiements\/","url_meta":{"origin":1331,"position":0},"title":"Vers la fin annonc\u00e9e des SMS d\u2019authentification des paiements","author":"Fred","date":"7 novembre 2018","format":false,"excerpt":"Le SMS (SMS-OTP pour \u00abOne Time Password\u00bb) qui permet de valider la plupart des achats sur Internet devra \u00eatre remplac\u00e9 d\u00e8s septembre 2019 par des syst\u00e8mes d'identification plus performants. Une authentification forte est traditionnellement d\u00e9finie comme l\u2019utilisation de plusieurs facteurs pour authentifier l\u2019utilisateur d\u2019un moyen de paiement : la connaissance,\u2026","rel":"","context":"Dans &quot;Banking &amp; Payment&quot;","block_context":{"text":"Banking &amp; Payment","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/banking-payment\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/11\/digital-payment.jpg?fit=1170%2C480&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/11\/digital-payment.jpg?fit=1170%2C480&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/11\/digital-payment.jpg?fit=1170%2C480&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/11\/digital-payment.jpg?fit=1170%2C480&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/11\/digital-payment.jpg?fit=1170%2C480&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1311,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/29\/adoption-par-le-parlement-europeen-du-paquet-telecoms\/","url_meta":{"origin":1331,"position":1},"title":"Adoption par le Parlement europ\u00e9en du \u00ab Paquet t\u00e9l\u00e9coms \u00bb","author":"Fred","date":"29 octobre 2015","format":false,"excerpt":"Il a adopt\u00e9 , le 27 octobre, en seconde lecture la recommandation sur le March\u00e9 unique europ\u00e9en des communications \u00e9lectroniques. Ainsi, les op\u00e9rateurs t\u00e9l\u00e9coms ne pourront plus augmenter les tarifs des communications (voix, SMS ou data) de leurs abonn\u00e9s lorsque ceux-ci voyageront au sein de l\u2019Union europ\u00e9enne \u00e0 partir de\u2026","rel":"","context":"Dans &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/internet\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/shutterstock_Net_Neutrality_1.jpg?fit=1170%2C805&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/shutterstock_Net_Neutrality_1.jpg?fit=1170%2C805&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/shutterstock_Net_Neutrality_1.jpg?fit=1170%2C805&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/shutterstock_Net_Neutrality_1.jpg?fit=1170%2C805&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/shutterstock_Net_Neutrality_1.jpg?fit=1170%2C805&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2754,"url":"https:\/\/mouillere.com\/universconvergents\/2018\/03\/22\/la-directive-europeenne-sur-les-services-de-paiement-dsp2\/","url_meta":{"origin":1331,"position":2},"title":"La Directive europ\u00e9enne sur les Services de Paiement (DSP2)","author":"Fred","date":"22 mars 2018","format":false,"excerpt":"La Directive europ\u00e9enne sur les Services de Paiement (DSP2) qui r\u00e9forme la premi\u00e8re directive adopt\u00e9e en 2009 et d\u00e9finissant un cadre juridique pour la mise en place d'un march\u00e9 europ\u00e9en unique des paiements, est entr\u00e9e en vigueur le 13 janvier 2018. La DSP2 a pour objectif de cr\u00e9er un march\u00e9\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/03\/CBqt6UsSSPQ-ckxEyiUJkjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9.jpg?fit=467%2C226&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6339,"url":"https:\/\/mouillere.com\/universconvergents\/2024\/11\/05\/fuite-de-donnees-des-jeunes-des-missions-locales-apres-celle-des-chomeurs-de-france-travail\/","url_meta":{"origin":1331,"position":3},"title":"Fuite de donn\u00e9es des jeunes des missions locales apr\u00e8s celle des ch\u00f4meurs de France Travail","author":"Fred","date":"5 novembre 2024","format":false,"excerpt":"Le minist\u00e8re du Travail et de l\u2019emploi vient de signaler le piratage du syst\u00e8me d\u2019information utilis\u00e9 par le r\u00e9seau des missions locales dans la nuit du 23 au 24 octobre 2024 avec un risque de divulgation des donn\u00e9es personnelles des 1,1 million de jeunes aid\u00e9s dans leur recherche d\u2019emploi ou\u2026","rel":"","context":"Dans &quot;Cybers\u00e9curit\u00e9&quot;","block_context":{"text":"Cybers\u00e9curit\u00e9","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/cybersecurite\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/11\/2023-MissionsLocales-Chiffres.png?fit=1200%2C817&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/11\/2023-MissionsLocales-Chiffres.png?fit=1200%2C817&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/11\/2023-MissionsLocales-Chiffres.png?fit=1200%2C817&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/11\/2023-MissionsLocales-Chiffres.png?fit=1200%2C817&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/11\/2023-MissionsLocales-Chiffres.png?fit=1200%2C817&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3101,"url":"https:\/\/mouillere.com\/universconvergents\/2019\/10\/11\/le-consentement-explicite-aux-cookies-et-traceurs-publicitaires\/","url_meta":{"origin":1331,"position":4},"title":"Le consentement explicite aux cookies et traceurs publicitaires","author":"Fred","date":"11 octobre 2019","format":false,"excerpt":"Alors que Lib\u00e9ration vient d'annoncer la suppression de tous les traceurs publicitaires de son site et de ses applications pour ses abonn\u00e9s afin de mieux prot\u00e9ger leurs donn\u00e9es personnelles, et que la Cour de Justice de l'Union Europ\u00e9enne (CJUE) a confirm\u00e9 qu'une case coch\u00e9e par d\u00e9faut ne vaut pas consentement,\u2026","rel":"","context":"Dans &quot;Big Data&quot;","block_context":{"text":"Big Data","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/big-data\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/6640564215_b3dc3f033d.jpg?fit=450%2C287&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6690,"url":"https:\/\/mouillere.com\/universconvergents\/2025\/09\/16\/nouveaux-pouvoirs-denquete-et-de-sanction-de-la-dgccrf\/","url_meta":{"origin":1331,"position":5},"title":"Nouveaux pouvoirs d\u2019enqu\u00eate et de sanction de la DGCCRF","author":"Fred","date":"16 septembre 2025","format":false,"excerpt":"Le cabinet d\u2019avocats Squire Patton Boggs nous alerte sur les nouveaux pouvoirs d\u2019enqu\u00eate et de sanction de la DGCCRF pr\u00e9vus par loi n\u00b0 2025-594 du 30 juin 2025 pour lutter contre les fraudes aux aides publiques relatives notamment aux r\u00e9novations \u00e9nerg\u00e9tiques et au d\u00e9marchage t\u00e9l\u00e9phonique. Face \u00e0 des sch\u00e9mas frauduleux\u2026","rel":"","context":"Dans &quot;Environnement&quot;","block_context":{"text":"Environnement","link":"https:\/\/mouillere.com\/universconvergents\/category\/environnement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/09\/2025-03-19-FRAUDESAIDESPUBLIQUES.png?fit=1200%2C779&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/09\/2025-03-19-FRAUDESAIDESPUBLIQUES.png?fit=1200%2C779&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/09\/2025-03-19-FRAUDESAIDESPUBLIQUES.png?fit=1200%2C779&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/09\/2025-03-19-FRAUDESAIDESPUBLIQUES.png?fit=1200%2C779&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/09\/2025-03-19-FRAUDESAIDESPUBLIQUES.png?fit=1200%2C779&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=1331"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1331\/revisions"}],"predecessor-version":[{"id":1333,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1331\/revisions\/1333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/1332"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=1331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=1331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=1331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}