{"id":1354,"date":"2015-11-10T10:33:55","date_gmt":"2015-11-10T09:33:55","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1354"},"modified":"2015-11-10T10:33:55","modified_gmt":"2015-11-10T09:33:55","slug":"luxe-3-0-quand-le-luxe-epouse-le-digital","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/11\/10\/luxe-3-0-quand-le-luxe-epouse-le-digital\/","title":{"rendered":"Luxe 3.0 : quand le luxe \u00e9pouse le digital"},"content":{"rendered":"<p>Entre le luxe, synonyme de raret\u00e9, et le digital, symbole d&#8217;abondance, l&#8217;alliance est loin d&#8217;\u00eatre \u00e9vidente. Et pourtant, elle est source d&#8217;exp\u00e9riences uniques, personnalis\u00e9es et authentiques. Le luxe 3.0 vit sa lune de miel.<br \/>\n<a href=\"http:\/\/www.e-marketing.fr\/Thematique\/digital-data-1004\/Breves\/Luxe-3-0-quand-le-luxe-epouse-le-digital-261021.htm\" target=\"_blank\">http:\/\/www.e-marketing.fr\/Thematique\/digital-data-1004\/Breves\/Luxe-3-0-quand-le-luxe-epouse-le-digital-261021.htm<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entre le luxe, synonyme de raret\u00e9, et le digital, symbole d&#8217;abondance, l&#8217;alliance est loin d&#8217;\u00eatre \u00e9vidente. Et pourtant, elle est source d&#8217;exp\u00e9riences uniques, personnalis\u00e9es et authentiques. Le luxe 3.0 vit&hellip; <\/p>\n","protected":false},"author":1,"featured_media":1355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[28],"tags":[],"class_list":["post-1354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/luxury-online.jpg?fit=587%2C310&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-lQ","jetpack-related-posts":[{"id":3598,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/01\/28\/livre-blanc-du-geste-et-de-liab-sur-laudio-digital\/","url_meta":{"origin":1354,"position":0},"title":"Livre blanc du Geste et de l&#8217;Iab sur l&#8217;Audio Digital","author":"Fred","date":"28 janvier 2020","format":false,"excerpt":"A l'occasion du dernier Salon de la radio et de l\u2019audio digital, le Geste et l\u2019Iab ont publi\u00e9 la 3\u00e8me \u00e9dition du livre blanc consacr\u00e9 aux mutations de l\u2019audio digital. https:\/\/www.geste.fr\/livre-blanc-audio-digital-edition-2020\/","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7156,"url":"https:\/\/mouillere.com\/universconvergents\/2026\/06\/07\/impacts-de-lia-dans-la-filiere-musicale\/","url_meta":{"origin":1354,"position":1},"title":"Impacts de l&#8217;IA dans la fili\u00e8re musicale","author":"Fred","date":"7 juin 2026","format":false,"excerpt":"L'\u00e9mergence de l'intelligence artificielle g\u00e9n\u00e9rative (IAG), marqu\u00e9e par le lancement de mod\u00e8les comme Suno fin 2023, a fait basculer la fili\u00e8re musicale dans une nouvelle \u00e8re. Jusqu'alors cantonn\u00e9e \u00e0 l'analyse de donn\u00e9es et \u00e0 l'automatisation technique, l'IA est d\u00e9sormais capable de produire des compositions autonomes, remettant en cause le partage\u2026","rel":"","context":"Dans &quot;IA&quot;","block_context":{"text":"IA","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/ia\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/06\/2025-06-AIMusicIndustry.png?fit=1200%2C655&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/06\/2025-06-AIMusicIndustry.png?fit=1200%2C655&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/06\/2025-06-AIMusicIndustry.png?fit=1200%2C655&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/06\/2025-06-AIMusicIndustry.png?fit=1200%2C655&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/06\/2025-06-AIMusicIndustry.png?fit=1200%2C655&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3582,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/01\/23\/publicite-digitale-en-2020-protection-des-donnees-personnelles-roi-ciblage-contextuel-et-ott\/","url_meta":{"origin":1354,"position":2},"title":"Publicit\u00e9 digitale en 2020: protection des donn\u00e9es personnelles, ROI, ciblage contextuel et OTT","author":"Fred","date":"23 janvier 2020","format":false,"excerpt":"Selon l\u2019\u00e9tude \"Industry Pulse\" d\u2019Integral Ad Science (IAS) men\u00e9e en Allemagne, Asie du Sud-Est, Australie, \u00c9tats-Unis, France, Japon et Royaume-Uni, les principaux d\u00e9fis des acteurs de la publicit\u00e9 digitale en 2020 sont la protection des donn\u00e9es personnelles, le ROI, le ciblage contextuel et la TV connect\u00e9e. La mise en conformit\u00e9\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1225,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/23\/comscore-presente-les-donnees-et-tendances-cles-du-digital-en-france\/","url_meta":{"origin":1354,"position":3},"title":"COMSCORE PR\u00c9SENTE LES DONN\u00c9ES ET TENDANCES CL\u00c9S DU DIGITAL EN FRANCE","author":"Fred","date":"23 octobre 2015","format":false,"excerpt":"Apr\u00e8s la publication de son rapport \u00abDigital Future in Focus 2015 Monde\u00bb, comScore propose un focus pour la France comprenant le comportement et les donn\u00e9es d\u00e9mographiques des audiences digitales, des donn\u00e9es sp\u00e9cifiques par cat\u00e9gories, l\u2019usage de la vid\u00e9o en ligne ou encore les usages multiplateformes. http:\/\/www.offremedia.com\/voir-article\/comscore-presente-les-donnees-et-tendances-cles-du-digital-en-france \u00a0","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/137971-ae736e.png?fit=595%2C334&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/137971-ae736e.png?fit=595%2C334&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/137971-ae736e.png?fit=595%2C334&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":5373,"url":"https:\/\/mouillere.com\/universconvergents\/2023\/02\/14\/guide-de-la-nouvelle-publicite-digitale\/","url_meta":{"origin":1354,"position":4},"title":"Guide de la nouvelle publicit\u00e9 digitale","author":"Fred","date":"14 f\u00e9vrier 2023","format":false,"excerpt":"Alliance Digitale, fusion de l\u2019IAB France et de la Marketing Mobile Association (MMA) France, a publi\u00e9 le Guide de la nouvelle publicit\u00e9 digitale pour s'adapter au choix de l\u2019utilisateur entre accepter ou non de partager ses donn\u00e9es.","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-02-02-Guide-de-la-nouvelle-publicite-digitale.jpg?fit=1200%2C648&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-02-02-Guide-de-la-nouvelle-publicite-digitale.jpg?fit=1200%2C648&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-02-02-Guide-de-la-nouvelle-publicite-digitale.jpg?fit=1200%2C648&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-02-02-Guide-de-la-nouvelle-publicite-digitale.jpg?fit=1200%2C648&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-02-02-Guide-de-la-nouvelle-publicite-digitale.jpg?fit=1200%2C648&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4831,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/12\/16\/digital-services-act-digital-market-act-contre-la-colonisation-du-monde-numerique\/","url_meta":{"origin":1354,"position":5},"title":"Digital Services Act &#038; Digital Market Act contre la colonisation du monde num\u00e9rique","author":"Fred","date":"16 d\u00e9cembre 2020","format":false,"excerpt":"Il aura fallu 20 ans, une \u00e9ternit\u00e9 dans le monde num\u00e9rique, pour que la commission europ\u00e9enne se d\u00e9cide enfin \u00e0 r\u00e9viser les r\u00e8gles obsol\u00e8tes avant m\u00eame leur mise en application de la directive e-commerce de 2000 et les d\u00e9rives pr\u00e9toriennes rendant irresponsables au sens propre comme au sens figur\u00e9 les\u2026","rel":"","context":"Dans &quot;IT&quot;","block_context":{"text":"IT","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/12\/drapeau-union-europe%CC%81enne_2.jpg?fit=1000%2C682&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/12\/drapeau-union-europe%CC%81enne_2.jpg?fit=1000%2C682&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/12\/drapeau-union-europe%CC%81enne_2.jpg?fit=1000%2C682&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/12\/drapeau-union-europe%CC%81enne_2.jpg?fit=1000%2C682&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=1354"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1354\/revisions"}],"predecessor-version":[{"id":1356,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1354\/revisions\/1356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/1355"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=1354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=1354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=1354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}