{"id":1390,"date":"2015-11-10T16:03:28","date_gmt":"2015-11-10T15:03:28","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1390"},"modified":"2015-11-16T16:04:53","modified_gmt":"2015-11-16T15:04:53","slug":"medias-sociaux-linkedin-est-la-plateforme-a-mettre-en-oeuvre-pour-le-b-to-b","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/11\/10\/medias-sociaux-linkedin-est-la-plateforme-a-mettre-en-oeuvre-pour-le-b-to-b\/","title":{"rendered":"M\u00e9dias sociaux : &#8216;LinkedIn est LA plateforme \u00e0 mettre en oeuvre pour le B to B&#8217;"},"content":{"rendered":"<p>Le BtoB a investi les m\u00e9dias sociaux, pour g\u00e9n\u00e9rer des leads, mais pas seulement. Le point avec Herv\u00e9 Kabla, directeur g\u00e9n\u00e9ral de Be Angels et auteur de &#8216;M\u00e9dias sociaux et B2B : un mariage d&#8217;amour ?&#8217;.<br \/>\n<a href=\"http:\/\/www.e-marketing.fr\/Thematique\/digital-data-1004\/Breves\/Medias-sociaux-LinkedIn-est-plateforme-mettre-oeuvre-261362.htm\" target=\"_blank\">http:\/\/www.e-marketing.fr\/Thematique\/digital-data-1004\/Breves\/Medias-sociaux-LinkedIn-est-plateforme-mettre-oeuvre-261362.htm<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le BtoB a investi les m\u00e9dias sociaux, pour g\u00e9n\u00e9rer des leads, mais pas seulement. Le point avec Herv\u00e9 Kabla, directeur g\u00e9n\u00e9ral de Be Angels et auteur de &#8216;M\u00e9dias sociaux et&hellip; <\/p>\n","protected":false},"author":1,"featured_media":1391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-1390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Linkedin.png?fit=2067%2C763&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-mq","jetpack-related-posts":[{"id":2423,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/05\/24\/adoption-par-le-conseil-de-la-proposition-de-revision-de-la-directive-sma\/","url_meta":{"origin":1390,"position":0},"title":"Adoption par le Conseil de la Proposition de r\u00e9vision de la directive SMA","author":"Fred","date":"24 mai 2017","format":false,"excerpt":"Les ministres europ\u00e9ens de la Culture se sont accord\u00e9s pour adopter la Proposition\u00a0de r\u00e9vision\u00a0de la directive SMA permettant de lancer les d\u00e9bats\u00a0au Parlement europ\u00e9en en vue de l\u2019adoption d\u00e9finitive du texte.La proposition vise \u00e0 r\u00e9pondre aux mutations sans pr\u00e9c\u00e9dent des technologies et du march\u00e9 r\u00e9sultant du passage au num\u00e9rique afin\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/05\/content_article_general.jpg?fit=575%2C320&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/05\/content_article_general.jpg?fit=575%2C320&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/05\/content_article_general.jpg?fit=575%2C320&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1041,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/03\/social-media-takes-television-back-in-time\/","url_meta":{"origin":1390,"position":1},"title":"Social Media Takes Television Back in Time","author":"Fred","date":"3 octobre 2015","format":false,"excerpt":"Platforms like Twitter and Vine are helping make TV more communal, increasing the likelihood that programs are watched when they are broadcast. http:\/\/www.nytimes.com\/spotlight\/tv-transformed http:\/\/meta-media.fr\/2015\/10\/04\/dossier-du-new-york-times-la-tv-transformee.html \u00a0","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99cran-2015-10-04-19.01.10-600x396.png?fit=600%2C396&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99cran-2015-10-04-19.01.10-600x396.png?fit=600%2C396&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99cran-2015-10-04-19.01.10-600x396.png?fit=600%2C396&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":6934,"url":"https:\/\/mouillere.com\/universconvergents\/2026\/01\/14\/reseaux-sociaux-sante-des-adolescents\/","url_meta":{"origin":1390,"position":2},"title":"R\u00e9seaux Sociaux &#038; Sant\u00e9 des adolescents","author":"Fred","date":"14 janvier 2026","format":false,"excerpt":"Un r\u00e9cent rapport met en \u00e9vidence une association statistiquement significative entre un usage intensif des r\u00e9seaux sociaux et plusieurs troubles de la sant\u00e9 mentale, notamment les sympt\u00f4mes d\u00e9pressifs, l'anxi\u00e9t\u00e9, une perception n\u00e9gative de l'image corporelle et les troubles du sommeil. Il souligne le r\u00f4le du design des plateformes des dark\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/01\/Reseaux-Sociaux-Sante.jpg?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/01\/Reseaux-Sociaux-Sante.jpg?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/01\/Reseaux-Sociaux-Sante.jpg?fit=1024%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/01\/Reseaux-Sociaux-Sante.jpg?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2040,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/07\/06\/le-rapport-denquete-sur-les-attentats-invite-a-mieux-reguler-les-reseaux-sociaux\/","url_meta":{"origin":1390,"position":3},"title":"Le rapport d\u2019enqu\u00eate sur les attentats invite \u00e0 mieux r\u00e9guler les r\u00e9seaux sociaux","author":"Fred","date":"6 juillet 2016","format":false,"excerpt":"Le rapport de la commission d'enqu\u00eate sur les attentats remis par Georges Fenech et S\u00e9bastien Pietrasanta propose de museler davantage les m\u00e9dias et les r\u00e9seaux sociaux, lorsque se produit un \u00e9v\u00e9nement terroriste qui demande le sang-froid de tous les acteurs et spectateurs http:\/\/www.numerama.com\/politique\/180183-le-rapport-denquete-sur-les-attentats-invite-a-mieux-reguler-les-reseaux-sociaux.html","rel":"","context":"Dans &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/internet\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/07\/Social-networks_a.png?fit=541%2C306&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/07\/Social-networks_a.png?fit=541%2C306&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/07\/Social-networks_a.png?fit=541%2C306&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":4987,"url":"https:\/\/mouillere.com\/universconvergents\/2022\/02\/08\/la-nouvelle-chronologie-des-medias\/","url_meta":{"origin":1390,"position":4},"title":"La nouvelle chronologie des m\u00e9dias","author":"Fred","date":"8 f\u00e9vrier 2022","format":false,"excerpt":"L\u2019arr\u00eat\u00e9 sur la nouvelle chronologie des m\u00e9dias d\u00e9taillant chaque fen\u00eatre de diffusion vient d'\u00eatre publi\u00e9 au Journal officiel. La chronologie des m\u00e9dias est un m\u00e9canisme fran\u00e7ais qui organise la diffusion des films apr\u00e8s leur exploitation dans les salles de cin\u00e9ma favorisant\u00a0les cha\u00eenes et les plateformes qui investissent dans la cr\u00e9ation.","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-02-09-a-08.46.52.jpg?fit=1200%2C591&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-02-09-a-08.46.52.jpg?fit=1200%2C591&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-02-09-a-08.46.52.jpg?fit=1200%2C591&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-02-09-a-08.46.52.jpg?fit=1200%2C591&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-02-09-a-08.46.52.jpg?fit=1200%2C591&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5860,"url":"https:\/\/mouillere.com\/universconvergents\/2024\/02\/13\/evolution-du-marche-de-la-publicite-et-impact-sur-le-financement-des-medias\/","url_meta":{"origin":1390,"position":5},"title":"Evolution du march\u00e9 de la publicit\u00e9 et impact sur le financement des m\u00e9dias","author":"Fred","date":"13 f\u00e9vrier 2024","format":false,"excerpt":"Une \u00e9tude r\u00e9cente men\u00e9e par l\u2019Arcom (Autorit\u00e9 de r\u00e9gulation de la communication audiovisuelle et num\u00e9rique) et la Direction G\u00e9n\u00e9rale des M\u00e9dias et des Industries Culturelles (DGMIC) du minist\u00e8re de la Culture examine l\u2019\u00e9volution du march\u00e9 de la publicit\u00e9 et son impact sur le financement des m\u00e9dias. Le march\u00e9 de la\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/02\/Evolution-du-marche-de-la-communication-et-impact-sur-le-financement-des-medias-par-la-publicite.jpg?fit=595%2C842&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/02\/Evolution-du-marche-de-la-communication-et-impact-sur-le-financement-des-medias-par-la-publicite.jpg?fit=595%2C842&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/02\/Evolution-du-marche-de-la-communication-et-impact-sur-le-financement-des-medias-par-la-publicite.jpg?fit=595%2C842&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=1390"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1390\/revisions"}],"predecessor-version":[{"id":1392,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1390\/revisions\/1392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/1391"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=1390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=1390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=1390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}