{"id":1399,"date":"2015-11-16T11:01:37","date_gmt":"2015-11-16T10:01:37","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1399"},"modified":"2015-11-17T12:08:24","modified_gmt":"2015-11-17T11:08:24","slug":"la-dmp-outil-cle-du-data-marketing-de-demain","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/11\/16\/la-dmp-outil-cle-du-data-marketing-de-demain\/","title":{"rendered":"La DMP, outil cl\u00e9 du data marketing de demain"},"content":{"rendered":"<p>La Data Management Platform est sans conteste le buzzword 2015 du marketing digital. Retour sur les bonnes pratiques de d\u00e9ploiement de cette technologie complexe.<br \/>\n<a href=\"http:\/\/www.e-marketing.fr\/Thematique\/digital-data-1004\/Breves\/DMP-outil-cle-data-marketing-demain-261512.htm\" target=\"_blank\">http:\/\/www.e-marketing.fr\/Thematique\/digital-data-1004\/Breves\/DMP-outil-cle-data-marketing-demain-261512.htm<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Data Management Platform est sans conteste le buzzword 2015 du marketing digital. Retour sur les bonnes pratiques de d\u00e9ploiement de cette technologie complexe. http:\/\/www.e-marketing.fr\/Thematique\/digital-data-1004\/Breves\/DMP-outil-cle-data-marketing-demain-261512.htm<\/p>\n","protected":false},"author":1,"featured_media":1400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,16,28],"tags":[],"class_list":["post-1399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data","category-donnees-personnelles","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/16636.jpg?fit=600%2C345&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-mz","jetpack-related-posts":[{"id":1126,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/13\/10-points-a-retenir-de-letude-mondiale-sur-le-data-driven-marketing\/","url_meta":{"origin":1399,"position":0},"title":"10 points \u00e0 retenir de l&#8217;\u00e9tude mondiale sur le Data Driven Marketing","author":"Fred","date":"13 octobre 2015","format":false,"excerpt":"Le data driven marketing est arriv\u00e9 au coeur des strat\u00e9gies marketing. Tel est le constat de l'\u00e9tude internationale men\u00e9e par Global DMA et pr\u00e9sent\u00e9e lors de &THEN15. En exclusivit\u00e9 pour Emarketing.fr, C\u00e9cile Delettr\u00e9, membre du bureau de ce r\u00e9seau international, en d\u00e9voile les points cl\u00e9s. http:\/\/www.e-marketing.fr\/Thematique\/digital-data-1004\/Breves\/points-retenir-etude-mondiale-Data-Driven-Marketing-260165.htm","rel":"","context":"Dans &quot;Big Data&quot;","block_context":{"text":"Big Data","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/big-data\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/T_221428.jpg.png?fit=648%2C450&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/T_221428.jpg.png?fit=648%2C450&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/T_221428.jpg.png?fit=648%2C450&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1580,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/12\/21\/comment-le-big-data-rebat-les-cartes-du-marche-de-lemploi\/","url_meta":{"origin":1399,"position":1},"title":"Comment le big data rebat les cartes du march\u00e9 de l\u2019emploi","author":"Fred","date":"21 d\u00e9cembre 2015","format":false,"excerpt":"Aliment\u00e9 par l\u2019utilisation massive des r\u00e9seaux sociaux, le boom des objets connect\u00e9s, l\u2019adoption du quantified self et la transformation digitale des entreprises, le march\u00e9 du Big Data ne cesse de cro\u00eetre. Les millions d\u2019informations g\u00e9n\u00e9r\u00e9es au quotidien doivent absolument \u00eatre exploit\u00e9es par les entreprises qui souhaitent profiter de la r\u00e9volution\u2026","rel":"","context":"Dans &quot;Big Data&quot;","block_context":{"text":"Big Data","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/big-data\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2336,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/05\/02\/outils-pour-collecter-centraliser-et-organiser-les-donnees\/","url_meta":{"origin":1399,"position":2},"title":"Outils pour collecter, centraliser et organiser les donn\u00e9es","author":"Fred","date":"2 mai 2017","format":false,"excerpt":"La revue num\u00e9rique eMarketing consacre un article tr\u00e8s utile sur des\u00a0outils\u00a0pour collecter, centraliser et organiser les donn\u00e9es dans le cadre du Big Data. 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