{"id":1419,"date":"2015-11-17T10:16:57","date_gmt":"2015-11-17T09:16:57","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1419"},"modified":"2015-11-19T10:21:15","modified_gmt":"2015-11-19T09:21:15","slug":"sky-brings-programmatic-to-video","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/11\/17\/sky-brings-programmatic-to-video\/","title":{"rendered":"Sky brings programmatic to video"},"content":{"rendered":"<p>U.K. pay TV broadcaster Sky is going deeper into programmatic with a new programmatic video ad system.<br \/>\n<a href=\"http:\/\/digiday.com\/platforms\/sky-manages-video-inventory-holistically-videology-tech\/\" target=\"_blank\">http:\/\/digiday.com\/platforms\/sky-manages-video-inventory-holistically-videology-tech\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>U.K. pay TV broadcaster Sky is going deeper into programmatic with a new programmatic video ad system. http:\/\/digiday.com\/platforms\/sky-manages-video-inventory-holistically-videology-tech\/<\/p>\n","protected":false},"author":1,"featured_media":1420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10,28],"tags":[],"class_list":["post-1419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisuel","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Screen-Shot-2014-04-22-at-5.36.34-PM-1024x698.png?fit=1024%2C698&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-mT","jetpack-related-posts":[{"id":410,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/22\/iab-europe-road-to-programmatic-white-paper\/","url_meta":{"origin":1419,"position":0},"title":"IAB Europe Road to Programmatic White Paper","author":"Fred","date":"22 juillet 2015","format":false,"excerpt":"The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic strategies by detailing some key factors for consideration. With a buy-side and sell-side decision tree, the White Paper covers scenarios for decision, data considerations and other strategic considerations including quality,\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.12.19.jpg?fit=1200%2C561&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.12.19.jpg?fit=1200%2C561&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.12.19.jpg?fit=1200%2C561&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.12.19.jpg?fit=1200%2C561&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.12.19.jpg?fit=1200%2C561&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2573,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/07\/23\/le-programmatique-est-partout\/","url_meta":{"origin":1419,"position":1},"title":"Le programmatique est partout","author":"Fred","date":"23 juillet 2017","format":false,"excerpt":"Le JDNet consacre un article sur le programmatique \u00e0 la TV (PTV) alliant la puissance du canal TV pour la notori\u00e9t\u00e9 d'une marque \u00e0 celle du \u00a0num\u00e9rique\u00a0comme canal privil\u00e9gi\u00e9 du\u00a0marketing direct (ciblage et personnalisation). La PTV s'appuie sur l'impact et l'\u00e9chelle de la t\u00e9l\u00e9vision, mais de mani\u00e8re plus cibl\u00e9e que\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/217692.gif?fit=324%2C207&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3213,"url":"https:\/\/mouillere.com\/universconvergents\/2019\/10\/24\/droit-des-marques-principe-de-specialite-mauvaise-foi-et-monopole\/","url_meta":{"origin":1419,"position":2},"title":"Droit des marques: principe de sp\u00e9cialit\u00e9, mauvaise foi et monopole","author":"Fred","date":"24 octobre 2019","format":false,"excerpt":"Me Etienne Wery rel\u00e8ve l'importance d'une affaire pendante devant la CJUE qui pourrait modifier le droit positif en renfor\u00e7ant le principe de sp\u00e9cialit\u00e9 dans le choix des classes au moment du d\u00e9p\u00f4t d'une marque. 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Dans le contexte g\u00e9opolitioque actuel et face \u00e0\u2026","rel":"","context":"Dans &quot;Cybers\u00e9curit\u00e9&quot;","block_context":{"text":"Cybers\u00e9curit\u00e9","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/cybersecurite\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/07\/Microsoft.jpeg?fit=1024%2C1024&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/07\/Microsoft.jpeg?fit=1024%2C1024&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/07\/Microsoft.jpeg?fit=1024%2C1024&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/07\/Microsoft.jpeg?fit=1024%2C1024&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1034,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/30\/les-principaux-defis-et-opportunites-de-la-video-analyses-dans-19-pays-par-liab\/","url_meta":{"origin":1419,"position":4},"title":"Les principaux d\u00e9fis et opportunit\u00e9s de la vid\u00e9o analys\u00e9s dans 19 pays par l\u2019IAB","author":"Fred","date":"30 septembre 2015","format":false,"excerpt":"Dans son rapport \u00abThe IAB State of the Digital Video World\u00bb, l\u2019IAB fait un \u00e9tat des lieux du march\u00e9 de la vid\u00e9o dans 19 pays. Le rapport d\u00e9taille pour chaque pays les revenus publicitaires engendr\u00e9s par la vid\u00e9o, les disponibilit\u00e9s en wireless et broadband, les opportunit\u00e9s et challenges per\u00e7us par\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1674,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/01\/24\/le-marche-video-francais-dans-limpasse\/","url_meta":{"origin":1419,"position":5},"title":"Le march\u00e9 vid\u00e9o fran\u00e7ais dans l\u2019impasse","author":"Fred","date":"24 janvier 2016","format":false,"excerpt":"2015 n\u2019a pas permis au march\u00e9 vid\u00e9o physique de reprendre des couleurs. Au contraire : il affiche une cinqui\u00e8me ann\u00e9e de repli cons\u00e9cutive \u00e0 -14,8% en valeur et -7,8% en volume. http:\/\/www.zdnet.fr\/actualites\/le-marche-video-francais-dans-l-impasse-39831602.htm","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/AnneeV002.jpg.png?fit=620%2C377&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/AnneeV002.jpg.png?fit=620%2C377&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/AnneeV002.jpg.png?fit=620%2C377&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=1419"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1419\/revisions"}],"predecessor-version":[{"id":1421,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1419\/revisions\/1421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/1420"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=1419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=1419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=1419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}