{"id":1477,"date":"2015-11-24T12:21:56","date_gmt":"2015-11-24T11:21:56","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1477"},"modified":"2015-11-25T12:23:41","modified_gmt":"2015-11-25T11:23:41","slug":"publicite-en-ligne-un-secteur-qui-a-besoin-de-se-repenser-face-a-la-tentation-du-blocage","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/11\/24\/publicite-en-ligne-un-secteur-qui-a-besoin-de-se-repenser-face-a-la-tentation-du-blocage\/","title":{"rendered":"Publicit\u00e9 en ligne : un secteur qui a besoin de se repenser, face \u00e0 la tentation du blocage"},"content":{"rendered":"<p>La question du blocage de la publicit\u00e9 en ligne continue d&#8217;affoler les m\u00e9dias et les diff\u00e9rents acteurs du secteur. Ainsi, lorsque Yahoo effectue un test sur une partie des utilisateurs de son service d&#8217;emails, tout le monde s&#8217;emballe et crie au scandale. Mais les vrais probl\u00e8mes demeurent.<br \/>\n<a href=\"http:\/\/www.nextinpact.com\/news\/97435-publicite-en-ligne-secteur-qui-a-besoin-se-repenser-face-a-tentation-blocage.htm\" target=\"_blank\">http:\/\/www.nextinpact.com\/news\/97435-publicite-en-ligne-secteur-qui-a-besoin-se-repenser-face-a-tentation-blocage.htm<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La question du blocage de la publicit\u00e9 en ligne continue d&#8217;affoler les m\u00e9dias et les diff\u00e9rents acteurs du secteur. Ainsi, lorsque Yahoo effectue un test sur une partie des utilisateurs&hellip; <\/p>\n","protected":false},"author":1,"featured_media":1478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[16,28],"tags":[],"class_list":["post-1477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donnees-personnelles","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/unnamed.jpg?fit=640%2C400&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-nP","jetpack-related-posts":[{"id":5382,"url":"https:\/\/mouillere.com\/universconvergents\/2023\/02\/14\/google-le-demantelement-dun-calimero\/","url_meta":{"origin":1477,"position":0},"title":"Google : le d\u00e9mant\u00e8lement d&#8217;un Calimero","author":"Fred","date":"14 f\u00e9vrier 2023","format":false,"excerpt":"Beaucoup plus courageux que nos impuissantes instances nationales et europ\u00e9ennes, le minist\u00e8re de la Justice am\u00e9ricaine (DOJ) et un groupe de 8 \u00c9tats ont d\u00e9pos\u00e9 le 24 janvier 2023 une plainte contre Google qui \"a corrompu la concurrence l\u00e9gitime dans le secteur de la publicit\u00e9 en ligne en s\u2019engageant dans\u2026","rel":"","context":"Dans &quot;IT&quot;","block_context":{"text":"IT","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-01-24-Google-DOJ-Complaint.jpg?fit=1200%2C467&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-01-24-Google-DOJ-Complaint.jpg?fit=1200%2C467&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-01-24-Google-DOJ-Complaint.jpg?fit=1200%2C467&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-01-24-Google-DOJ-Complaint.jpg?fit=1200%2C467&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-01-24-Google-DOJ-Complaint.jpg?fit=1200%2C467&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2180,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/10\/26\/les-72-questions-posees-aux-annonceurs-relatives-a-la-situation-concurrentielle-du-secteur-de-la-publicite-sur-internet-et-limportance-de-lexploitation-des-donnees\/","url_meta":{"origin":1477,"position":1},"title":"Les 72 questions pos\u00e9es aux annonceurs relatives \u00e0 la situation concurrentielle du secteur de la publicit\u00e9 sur Internet et l&#8217;importance de l&#8217;exploitation des donn\u00e9es","author":"Fred","date":"26 octobre 2016","format":false,"excerpt":"L'Autorit\u00e9 de la concurrence s'est enfin d\u00e9cid\u00e9e de se saisir \u00e0 nouveau pour avis pour \u00e9valuer la situation concurrentielle du secteur de la publicit\u00e9 sur Internet et l'importance de l'exploitation des donn\u00e9es, six ans apr\u00e8s son premier avis sur ce secteur (avis 10-A-29 du 14 d\u00e9cembre 2010 sur le fonctionnement\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2563,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/07\/14\/gravity-et-skyline-nouvelles-alliances-face-au-duopole-google-et-facebook\/","url_meta":{"origin":1477,"position":2},"title":"Gravity et Skyline, nouvelles alliances face au duopole Google et Facebook","author":"Fred","date":"14 juillet 2017","format":false,"excerpt":"Le duopole Google et Facebook repr\u00e9sente 70% des investissements publicitaires gr\u00e2ce \u00e0 l'exploitation massive des donn\u00e9es des utilisateurs. Deux soci\u00e9t\u00e9s am\u00e9ricaines se partagent donc le march\u00e9 de la data et de la publicit\u00e9 en payant par ailleurs un minimum d'imp\u00f4ts en France. Quelle serait la position de l'administration am\u00e9ricaine si\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4818,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/08\/17\/modification-du-regime-de-la-publicite-televisee\/","url_meta":{"origin":1477,"position":3},"title":"Modification du r\u00e9gime de la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e","author":"Fred","date":"17 ao\u00fbt 2020","format":false,"excerpt":"Les premi\u00e8res modifications de la r\u00e9glementation sur la publicit\u00e9 TV ont \u00e9t\u00e9 publi\u00e9es au Journal Officiel du 6 ao\u00fbt dernier. Le D\u00e9cret n\u00b0 2020-983 du 5 ao\u00fbt 2020 portant modification du r\u00e9gime de publicit\u00e9 t\u00e9l\u00e9vis\u00e9e autorise d\u00e9sormais et encadre la publicit\u00e9 segment\u00e9e et les messages publicitaires concernant le secteur du\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/08\/r04-41319.gif?fit=945%2C524&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/08\/r04-41319.gif?fit=945%2C524&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/08\/r04-41319.gif?fit=945%2C524&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/08\/r04-41319.gif?fit=945%2C524&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2408,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/05\/29\/regles-et-procedures-pour-la-pub-tv\/","url_meta":{"origin":1477,"position":4},"title":"R\u00e8gles et proc\u00e9dures pour la Pub TV","author":"Fred","date":"29 mai 2017","format":false,"excerpt":"Le d\u00e9cret du 27 mars 1992 d\u00e9finit la publicit\u00e9 et le parrainage : \u00ab Toute forme de message t\u00e9l\u00e9vis\u00e9 diffus\u00e9 contre r\u00e9mun\u00e9ration ou autre contrepartie en vue soit de promouvoir la fourniture de biens\u00a0ou\u00a0services, y compris ceux qui sont pr\u00e9sent\u00e9s sous leur appellation g\u00e9n\u00e9rique, dans le cadre d'une activit\u00e9 commerciale,\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/05\/ARPP2.jpg?fit=522%2C322&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3271,"url":"https:\/\/mouillere.com\/universconvergents\/2019\/11\/04\/dependance-ou-devoir-de-souverainete-numerique\/","url_meta":{"origin":1477,"position":5},"title":"D\u00e9pendance ou devoir de souverainet\u00e9 num\u00e9rique","author":"Fred","date":"4 novembre 2019","format":false,"excerpt":"Quelques jours apr\u00e8s la publication du rapport du s\u00e9nateur M. G\u00e9rard LONGUET intitul\u00e9 \"Devoir de souverainet\u00e9 num\u00e9rique\", le Monde publie un article relatif \u00e0 la d\u00e9pendance du Web aux GAFAM. Sur le march\u00e9 de la publicit\u00e9 qui constitue le principal mod\u00e8le de financement du Web,\u00a0 le duopole Google et Facebook\u2026","rel":"","context":"Dans &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/internet\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/11\/Capture-d%E2%80%99e%CC%81cran-2019-11-04-a%CC%80-11.49.10.jpg?fit=1200%2C821&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/11\/Capture-d%E2%80%99e%CC%81cran-2019-11-04-a%CC%80-11.49.10.jpg?fit=1200%2C821&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/11\/Capture-d%E2%80%99e%CC%81cran-2019-11-04-a%CC%80-11.49.10.jpg?fit=1200%2C821&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/11\/Capture-d%E2%80%99e%CC%81cran-2019-11-04-a%CC%80-11.49.10.jpg?fit=1200%2C821&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/11\/Capture-d%E2%80%99e%CC%81cran-2019-11-04-a%CC%80-11.49.10.jpg?fit=1200%2C821&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=1477"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1477\/revisions"}],"predecessor-version":[{"id":1479,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1477\/revisions\/1479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/1478"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=1477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=1477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=1477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}