{"id":1542,"date":"2015-12-02T11:48:14","date_gmt":"2015-12-02T10:48:14","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1542"},"modified":"2020-04-16T13:33:25","modified_gmt":"2020-04-16T12:33:25","slug":"infographie-arpp-et-tradelab-mode-demploi-pour-communiquer-en-digital-autour-de-lalcool-dans-le-respect-de-la-loi-evin","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/12\/02\/infographie-arpp-et-tradelab-mode-demploi-pour-communiquer-en-digital-autour-de-lalcool-dans-le-respect-de-la-loi-evin\/","title":{"rendered":"INFOGRAPHIE ARPP ET TRADELAB : MODE D\u2019EMPLOI POUR COMMUNIQUER EN DIGITAL AUTOUR DE L\u2019ALCOOL DANS LE RESPECT DE LA LOI EVIN"},"content":{"rendered":"<p>L\u2019ARPP et Tradelab proposent une infographie pour communiquer en digital autour de l\u2019alcool, dans le respect de la l\u00e9gislation fran\u00e7aise.<br \/>\n<a href=\"http:\/\/www.offremedia.com\/voir-article\/infographie-arpp-et-tradelab-mode-demploi-pour-communiquer-en-digital-autour-de-lalcool-dans-le-respect-de-la-loi-evin\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.offremedia.com\/voir-article\/infographie-arpp-et-tradelab-mode-demploi-pour-communiquer-en-digital-autour-de-lalcool-dans-le-respect-de-la-loi-evin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019ARPP et Tradelab proposent une infographie pour communiquer en digital autour de l\u2019alcool, dans le respect de la l\u00e9gislation fran\u00e7aise. http:\/\/www.offremedia.com\/voir-article\/infographie-arpp-et-tradelab-mode-demploi-pour-communiquer-en-digital-autour-de-lalcool-dans-le-respect-de-la-loi-evin<\/p>\n","protected":false},"author":1,"featured_media":1543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-1542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/138825-8ae8f9.png?fit=595%2C2932&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-oS","jetpack-related-posts":[{"id":1262,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/26\/larpp-reactualise-sa-recommandation-communication-publicitaire-digitale\/","url_meta":{"origin":1542,"position":0},"title":"L\u2019ARPP R\u00c9ACTUALISE SA RECOMMANDATION COMMUNICATION PUBLICITAIRE DIGITALE","author":"Fred","date":"26 octobre 2015","format":false,"excerpt":"Le Conseil d\u2019administration de l\u2019ARPP a adopt\u00e9 la 4\u00e8me version de sa Recommandation Communication Publicitaire Digitale. Cette mise \u00e0 jour propose un enrichissement de la grille de lecture destin\u00e9 \u00e0 permettre une meilleure perception des formats et techniques relevant de la communication publicitaire digitale. Quatre points ont \u00e9t\u00e9 ajout\u00e9s :\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1105,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/10\/comment-lanalyse-des-donnees-cree-t-elle-de-la-valeur\/","url_meta":{"origin":1542,"position":1},"title":"Comment l&#8217;analyse des donn\u00e9es cr\u00e9e-t-elle de la valeur ?","author":"Fred","date":"10 octobre 2015","format":false,"excerpt":"De la provenance des donn\u00e9es \u00e0 leur analyse : cette infographie sign\u00e9e EY offre un b.a.-ba de la donn\u00e9e et de son traitement. http:\/\/www.e-marketing.fr\/Thematique\/digital-data-1004\/Infographies\/Comment-analyse-donnees-cree-elle-valeur-260058.htm","rel":"","context":"Dans &quot;Big Data&quot;","block_context":{"text":"Big Data","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/big-data\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Comment-analyse-donnees-cree-elle-valeur-F.jpg?fit=249%2C1200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2408,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/05\/29\/regles-et-procedures-pour-la-pub-tv\/","url_meta":{"origin":1542,"position":2},"title":"R\u00e8gles et proc\u00e9dures pour la Pub TV","author":"Fred","date":"29 mai 2017","format":false,"excerpt":"Le d\u00e9cret du 27 mars 1992 d\u00e9finit la publicit\u00e9 et le parrainage : \u00ab Toute forme de message t\u00e9l\u00e9vis\u00e9 diffus\u00e9 contre r\u00e9mun\u00e9ration ou autre contrepartie en vue soit de promouvoir la fourniture de biens\u00a0ou\u00a0services, y compris ceux qui sont pr\u00e9sent\u00e9s sous leur appellation g\u00e9n\u00e9rique, dans le cadre d'une activit\u00e9 commerciale,\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/05\/ARPP2.jpg?fit=522%2C322&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":441,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/15\/infographie-qui-ne-skippe-pas-les-videos-youtube-et-pourquoi\/","url_meta":{"origin":1542,"position":3},"title":"INFOGRAPHIE : QUI NE SKIPPE PAS LES VID\u00c9OS YOUTUBE ET POURQUOI ?","author":"Fred","date":"15 juillet 2015","format":false,"excerpt":"Les \u00e9quipes de Think with Google se sont int\u00e9ress\u00e9es au format TrueView de YouTube et ont cherch\u00e9 \u00e0 savoir qui sont les internautes qui d\u00e9cident de regarder une publicit\u00e9 jusqu\u2019au bout, alors qu\u2019ils ont la possibilit\u00e9 de l'ignorer au bout de 5 secondes, et pour quelles raisons. http:\/\/www.offremedia.com\/voir-article\/infographie-qui-ne-skippe-pas-les-videos-youtube-et-pourquoi-\/newsletter_id=204803\/","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/136509-7b7a16.jpg?fit=292%2C1200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2054,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/06\/30\/data-les-francais-souhaitent-gerer-lacces-a-leurs-donnees-personnelles-infographie\/","url_meta":{"origin":1542,"position":4},"title":"Data : les Fran\u00e7ais souhaitent g\u00e9rer l\u2019acc\u00e8s \u00e0 leurs donn\u00e9es personnelles (infographie)","author":"Fred","date":"30 juin 2016","format":false,"excerpt":"Ils sont 55% \u00e0 affirmer qu\u2019ils souhaitent g\u00e9rer par eux-m\u00eames l\u2019acc\u00e8s des marques \u00e0 leurs donn\u00e9es personnelles, d\u2019apr\u00e8s une enqu\u00eate r\u00e9alis\u00e9e aupr\u00e8s de 1010 Fran\u00e7ais en avril dernier. L\u2019agence data du groupe Publicis, Publicis ETO, a publi\u00e9 une nouvelle \u00e9dition de son \u00ab Barom\u00e8tre de l\u2019intrusion \u00bb, cette fois-ci consacr\u00e9\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/07\/Petit_Barometre_Publicis_ETO.jpg?fit=401%2C1200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3595,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/01\/28\/les-six-etapes-de-creation-dune-entreprise\/","url_meta":{"origin":1542,"position":5},"title":"Les six \u00e9tapes de cr\u00e9ation d&#8217;une entreprise","author":"Fred","date":"28 janvier 2020","format":false,"excerpt":"Bpifrance a cr\u00e9\u00e9 un infographie avec des liens tr\u00e8s utiles sur les six \u00e9tapes de cr\u00e9ation d'une entreprise. https:\/\/bpifrance-creation.fr\/boiteaoutils\/infographie-etapes-creer-son-entreprise","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/download.jpg?fit=225%2C225&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=1542"}],"version-history":[{"count":2,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1542\/revisions"}],"predecessor-version":[{"id":4110,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1542\/revisions\/4110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/1543"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=1542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=1542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=1542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}