{"id":1611,"date":"2016-01-18T10:55:29","date_gmt":"2016-01-18T09:55:29","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1611"},"modified":"2016-01-18T10:55:29","modified_gmt":"2016-01-18T09:55:29","slug":"infographie-le-panorama-du-paysage-televisuel-francais-vu-du-programmatique-par-tubemogul","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2016\/01\/18\/infographie-le-panorama-du-paysage-televisuel-francais-vu-du-programmatique-par-tubemogul\/","title":{"rendered":"Infographie : le panorama du paysage t\u00e9l\u00e9visuel fran\u00e7ais vu du programmatique par TubeMogul"},"content":{"rendered":"<p>La plateforme d\u2019achat vid\u00e9o programmatique (DSP) TubeMogul dresse un panorama du paysage t\u00e9l\u00e9visuel fran\u00e7ais pour permettre aux annonceurs d\u2019identifier \u00e0 quels acteurs ils doivent s\u2019adresser pour toucher leur audience dans une logique de mont\u00e9e en puissance de la publicit\u00e9 vid\u00e9o.<br \/>\n<a href=\"http:\/\/www.offremedia.com\/infographie-le-panorama-du-paysage-televisuel-francais-vu-du-programmatique-par-tubemogul\" target=\"_blank\">http:\/\/www.offremedia.com\/infographie-le-panorama-du-paysage-televisuel-francais-vu-du-programmatique-par-tubemogul<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plateforme d\u2019achat vid\u00e9o programmatique (DSP) TubeMogul dresse un panorama du paysage t\u00e9l\u00e9visuel fran\u00e7ais pour permettre aux annonceurs d\u2019identifier \u00e0 quels acteurs ils doivent s\u2019adresser pour toucher leur audience dans&hellip; <\/p>\n","protected":false},"author":1,"featured_media":1612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[],"class_list":["post-1611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisuel"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/nl1293-infographie-tubemogul.png?fit=600%2C425&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-pZ","jetpack-related-posts":[{"id":2982,"url":"https:\/\/mouillere.com\/universconvergents\/2019\/05\/30\/tracabilite-des-flux-programmatiques\/","url_meta":{"origin":1611,"position":0},"title":"Tra\u00e7abilit\u00e9 des flux programmatiques","author":"Fred","date":"30 mai 2019","format":false,"excerpt":"L\u2019IAB France vient de publier le \u00abGuide de la Tra\u00e7abilit\u00e9des Flux Programmatiques\u00bb pour comprendre la cha\u00eene de valeur, ses interactions et ses protocoles d\u2019\u00e9changes. https:\/\/www.offremedia.com\/liab-france-publie-le-guide-sur-la-tracabilite-des-flux-programmatiques https:\/\/www.iabfrance.com\/actualite\/programmatique-quelles-solutions-pour-la-tracabilite","rel":"","context":"Dans &quot;Big Data&quot;","block_context":{"text":"Big Data","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/big-data\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/06\/nl2045-entete-iab.png?fit=1164%2C787&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/06\/nl2045-entete-iab.png?fit=1164%2C787&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/06\/nl2045-entete-iab.png?fit=1164%2C787&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/06\/nl2045-entete-iab.png?fit=1164%2C787&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/06\/nl2045-entete-iab.png?fit=1164%2C787&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2573,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/07\/23\/le-programmatique-est-partout\/","url_meta":{"origin":1611,"position":1},"title":"Le programmatique est partout","author":"Fred","date":"23 juillet 2017","format":false,"excerpt":"Le JDNet consacre un article sur le programmatique \u00e0 la TV (PTV) alliant la puissance du canal TV pour la notori\u00e9t\u00e9 d'une marque \u00e0 celle du \u00a0num\u00e9rique\u00a0comme canal privil\u00e9gi\u00e9 du\u00a0marketing direct (ciblage et personnalisation). La PTV s'appuie sur l'impact et l'\u00e9chelle de la t\u00e9l\u00e9vision, mais de mani\u00e8re plus cibl\u00e9e que\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/217692.gif?fit=324%2C207&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1373,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/11\/12\/la-revolution-programmatique-en-europe-perspective-dachat\/","url_meta":{"origin":1611,"position":2},"title":"La r\u00e9volution programmatique en Europe : perspective d&#8217;achat","author":"Fred","date":"12 novembre 2015","format":false,"excerpt":"En Europe, les annonceurs et les agences se tournent de plus en plus vers le marketing programmatique et on assiste \u00e0 l'\u00e9mergence de diff\u00e9rentes tendances sur le march\u00e9 d'achat. 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