{"id":1674,"date":"2016-01-24T11:19:44","date_gmt":"2016-01-24T10:19:44","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1674"},"modified":"2016-01-26T11:20:38","modified_gmt":"2016-01-26T10:20:38","slug":"le-marche-video-francais-dans-limpasse","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2016\/01\/24\/le-marche-video-francais-dans-limpasse\/","title":{"rendered":"Le march\u00e9 vid\u00e9o fran\u00e7ais dans l\u2019impasse"},"content":{"rendered":"<p>2015 n\u2019a pas permis au march\u00e9 vid\u00e9o physique de reprendre des couleurs. Au contraire : il affiche une cinqui\u00e8me ann\u00e9e de repli cons\u00e9cutive \u00e0 -14,8% en valeur et -7,8% en volume.<br \/>\n<a href=\"http:\/\/www.zdnet.fr\/actualites\/le-marche-video-francais-dans-l-impasse-39831602.htm\" target=\"_blank\">http:\/\/www.zdnet.fr\/actualites\/le-marche-video-francais-dans-l-impasse-39831602.htm<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2015 n\u2019a pas permis au march\u00e9 vid\u00e9o physique de reprendre des couleurs. Au contraire : il affiche une cinqui\u00e8me ann\u00e9e de repli cons\u00e9cutive \u00e0 -14,8% en valeur et -7,8% en&hellip; <\/p>\n","protected":false},"author":1,"featured_media":1675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[19],"class_list":["post-1674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisuel","tag-vod"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/AnneeV002.jpg.png?fit=620%2C377&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-r0","jetpack-related-posts":[{"id":515,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/28\/quelle-est-la-taille-reelle-du-marche-francais-de-la-svod\/","url_meta":{"origin":1674,"position":0},"title":"Quelle est la taille r\u00e9elle du march\u00e9 fran\u00e7ais de la SVOD ?","author":"Fred","date":"28 juillet 2015","format":false,"excerpt":"Pr\u00e9sent\u00e9 comme le march\u00e9 num\u00e9rique le plus strat\u00e9gique de la d\u00e9cennie, la SVOD n\u2019en demeure pas moins tr\u00e8s difficile \u00e0 dimensionner : combien... http:\/\/www.zdnet.fr\/actualites\/quelle-est-la-taille-reelle-du-marche-francais-de-la-svod-39822986.htm http:\/\/www.cnc.fr\/web\/fr\/etudes\/-\/ressources\/6743026;jsessionid=2DC1A75A978258109CA19EE83B987B21.liferay le march\u00e9 de la vid\u00e9o en 2014","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/SVOD2020001.jpg.png?fit=601%2C397&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/SVOD2020001.jpg.png?fit=601%2C397&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/SVOD2020001.jpg.png?fit=601%2C397&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2433,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/05\/01\/reforme-de-la-chronologie-des-medias-suspendue\/","url_meta":{"origin":1674,"position":1},"title":"R\u00e9forme de la chronologie des M\u00e9dias suspendue","author":"Fred","date":"1 mai 2017","format":false,"excerpt":"Le centre national du cin\u00e9ma et de l\u2019image anim\u00e9e (CNC) qui avait pris l\u2019initiative en 2015 de r\u00e9unir les professionnels de l\u2019audiovisuel et du num\u00e9rique sur la r\u00e9forme de la chronologie des m\u00e9dias\u00a0suspend les discussion faute d'un consensus. L\u2019accord du 6 juillet 2009 pr\u00e9voit que les films doivent attendre un\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/05\/accord-chronologie-medias.jpg?fit=1200%2C757&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/05\/accord-chronologie-medias.jpg?fit=1200%2C757&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/05\/accord-chronologie-medias.jpg?fit=1200%2C757&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/05\/accord-chronologie-medias.jpg?fit=1200%2C757&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/05\/accord-chronologie-medias.jpg?fit=1200%2C757&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1034,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/30\/les-principaux-defis-et-opportunites-de-la-video-analyses-dans-19-pays-par-liab\/","url_meta":{"origin":1674,"position":2},"title":"Les principaux d\u00e9fis et opportunit\u00e9s de la vid\u00e9o analys\u00e9s dans 19 pays par l\u2019IAB","author":"Fred","date":"30 septembre 2015","format":false,"excerpt":"Dans son rapport \u00abThe IAB State of the Digital Video World\u00bb, l\u2019IAB fait un \u00e9tat des lieux du march\u00e9 de la vid\u00e9o dans 19 pays. Le rapport d\u00e9taille pour chaque pays les revenus publicitaires engendr\u00e9s par la vid\u00e9o, les disponibilit\u00e9s en wireless et broadband, les opportunit\u00e9s et challenges per\u00e7us par\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":580,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/08\/03\/la-svod-a-depasse-le-dvd-aux-etats-unis\/","url_meta":{"origin":1674,"position":3},"title":"La SVOD a d\u00e9pass\u00e9 le DVD aux Etats-Unis","author":"Fred","date":"3 ao\u00fbt 2015","format":false,"excerpt":"Le DEG (Digital Entertainment Group) vient de publier les r\u00e9sultats du premier semestre 2015 du march\u00e9 vid\u00e9o am\u00e9ricain. Globalement le march\u00e9 vid\u00e9o... http:\/\/www.zdnet.fr\/actualites\/la-svod-a-depasse-le-dvd-aux-etats-unis-39823192.htm","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/DEGS1004.jpg.png?fit=418%2C384&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4975,"url":"https:\/\/mouillere.com\/universconvergents\/2021\/03\/10\/effet-de-la-multiplication-des-offres-vada-sur-les-strategies-des-acteurs-et-le-comportement-des-consommateurs\/","url_meta":{"origin":1674,"position":4},"title":"Effet de la multiplication des offres V\u00e0DA sur les strat\u00e9gies des acteurs et le comportement des consommateurs","author":"Fred","date":"10 mars 2021","format":false,"excerpt":"L'Arcom, l\u2019Arcep, l\u2019Autorit\u00e9 de la concurrence et le CNC ont publi\u00e9 une \u00e9tude sur les effets de la multiplication des offres de vid\u00e9o \u00e0 la demande par abonnement (V\u00e0DA) sur les strat\u00e9gies des acteurs et le comportement des consommateurs. Au printemps 2020, pr\u00e8s d\u2019un internaute fran\u00e7ais sur deux avait acc\u00e8s\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-02-04-a-10.22.47.jpg?fit=1200%2C502&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-02-04-a-10.22.47.jpg?fit=1200%2C502&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-02-04-a-10.22.47.jpg?fit=1200%2C502&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-02-04-a-10.22.47.jpg?fit=1200%2C502&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-02-04-a-10.22.47.jpg?fit=1200%2C502&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5600,"url":"https:\/\/mouillere.com\/universconvergents\/2023\/07\/05\/apres-les-fake-video-ads-revenues-de-facebook-les-fake-true-view-de-google-ou-comment-devenir-leader-du-marche-publicitaire-en-arnaquant-tout-le-monde\/","url_meta":{"origin":1674,"position":5},"title":"Apr\u00e8s les Fake Video Ads Revenues de Facebook, les Fake True View de Google ou comment devenir leader du march\u00e9 publicitaire en arnaquant tout le monde","author":"Fred","date":"5 juillet 2023","format":false,"excerpt":"De l\u2019enqu\u00eate du FT en 2016 \u00e9voquant une erreur de calcul de performance des vid\u00e9os de 60 \u00e0 80 %, aux \u00e9valuations des annonceurs eux-m\u00eames (150 % \u00e0 900 % de surestimation), et des mois o\u00f9 des fausses estimations de revenus publicitaires ont \u00e9t\u00e9 vendues, des annonceurs am\u00e9ricains ont lanc\u00e9\u2026","rel":"","context":"Dans &quot;IT&quot;","block_context":{"text":"IT","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/07\/google_0.png?fit=624%2C286&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/07\/google_0.png?fit=624%2C286&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/07\/google_0.png?fit=624%2C286&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=1674"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1674\/revisions"}],"predecessor-version":[{"id":1676,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1674\/revisions\/1676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/1675"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=1674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=1674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=1674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}