{"id":1698,"date":"2016-01-28T10:13:09","date_gmt":"2016-01-28T09:13:09","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1698"},"modified":"2016-01-29T10:14:15","modified_gmt":"2016-01-29T09:14:15","slug":"ad-blockers-teads-publie-une-nouvelle-etude","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2016\/01\/28\/ad-blockers-teads-publie-une-nouvelle-etude\/","title":{"rendered":"Ad-Blockers : Teads publie une nouvelle \u00e9tude"},"content":{"rendered":"<p>Sujet bouillant du moment, les Ad-Blockers font cette fois l&#8217;objet d&#8217;une nouvelle \u00e9tude. Tentons d&#8217;en d\u00e9cortiquer les points cl\u00e9s.<br \/>\n<a href=\"http:\/\/www.zdnet.fr\/actualites\/ad-blockers-teads-publie-une-nouvelle-etude-39831860.htm\" target=\"_blank\">http:\/\/www.zdnet.fr\/actualites\/ad-blockers-teads-publie-une-nouvelle-etude-39831860.htm<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sujet bouillant du moment, les Ad-Blockers font cette fois l&#8217;objet d&#8217;une nouvelle \u00e9tude. Tentons d&#8217;en d\u00e9cortiquer les points cl\u00e9s. http:\/\/www.zdnet.fr\/actualites\/ad-blockers-teads-publie-une-nouvelle-etude-39831860.htm<\/p>\n","protected":false},"author":1,"featured_media":1700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-1698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/teads-abblock-02.jpg?fit=550%2C310&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-ro","jetpack-related-posts":[{"id":5600,"url":"https:\/\/mouillere.com\/universconvergents\/2023\/07\/05\/apres-les-fake-video-ads-revenues-de-facebook-les-fake-true-view-de-google-ou-comment-devenir-leader-du-marche-publicitaire-en-arnaquant-tout-le-monde\/","url_meta":{"origin":1698,"position":0},"title":"Apr\u00e8s les Fake Video Ads Revenues de Facebook, les Fake True View de Google ou comment devenir leader du march\u00e9 publicitaire en arnaquant tout le monde","author":"Fred","date":"5 juillet 2023","format":false,"excerpt":"De l\u2019enqu\u00eate du FT en 2016 \u00e9voquant une erreur de calcul de performance des vid\u00e9os de 60 \u00e0 80 %, aux \u00e9valuations des annonceurs eux-m\u00eames (150 % \u00e0 900 % de surestimation), et des mois o\u00f9 des fausses estimations de revenus publicitaires ont \u00e9t\u00e9 vendues, des annonceurs am\u00e9ricains ont lanc\u00e9\u2026","rel":"","context":"Dans &quot;IT&quot;","block_context":{"text":"IT","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/07\/google_0.png?fit=624%2C286&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/07\/google_0.png?fit=624%2C286&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/07\/google_0.png?fit=624%2C286&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1030,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/30\/les-francais-et-les-allemands-champions-de-ladoption-de-logiciels-dadblock-selon-une-etude-de-comscore-et-sourcepoint\/","url_meta":{"origin":1698,"position":1},"title":"Les Fran\u00e7ais et les Allemands champions de l\u2019adoption de logiciels d\u2019adblock, selon une \u00e9tude de comScore et Sourcepoint","author":"Fred","date":"30 septembre 2015","format":false,"excerpt":"Les internautes fran\u00e7ais (27%) et allemands (24%) sont ceux qui auraient t\u00e9l\u00e9charg\u00e9 le plus de logiciels d\u2019adblock sur ordinateur, parmi tous les pays \u00e9tudi\u00e9s par comScore et Sourcepoint en juin et juillet 2015. Le Canada est troisi\u00e8me, \u00e0 16%. Les internautes am\u00e9ricains sont ceux qui utilisent le moins d\u2019adblockers, \u00e0\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":667,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/08\/19\/tv-et-video-les-nouvelles-habitudes-des-consommateurs\/","url_meta":{"origin":1698,"position":2},"title":"TV et Vid\u00e9o : les nouvelles habitudes des consommateurs","author":"Fred","date":"19 ao\u00fbt 2015","format":false,"excerpt":"FutureSource Consulting publie la nouvelle vague de son \u00e9tude \u00ab Living with Digital \u00bb dans laquelle le comportement des t\u00e9l\u00e9spectateurs de 6 pays... http:\/\/www.zdnet.fr\/actualites\/tv-et-video-les-nouvelles-habitudes-des-consommateurs-39823670.htm","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/Future001.jpg.png?fit=324%2C1200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":658,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/08\/etude-dimpacts-sur-la-vie-privee-nouvelle-methode-de-la-cnil\/","url_meta":{"origin":1698,"position":3},"title":"Etude d&#8217;impacts sur la vie priv\u00e9e : nouvelle m\u00e9thode de la CNIL","author":"Fred","date":"8 juillet 2015","format":false,"excerpt":"La Commission a publi\u00e9 il y a peu sa m\u00e9thode pour mener des PIA (Privacy Impact Assessment) pour aider les responsables de traitements dans leur d\u00e9marche de mise en conformit\u00e9 et les fournisseurs dans la prise en compte de la vie priv\u00e9e d\u00e8s la conception de leurs produits. La Loi\u2026","rel":"","context":"Dans &quot;Cybers\u00e9curit\u00e9&quot;","block_context":{"text":"Cybers\u00e9curit\u00e9","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/cybersecurite\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/6640564215_b3dc3f033d.jpg?fit=450%2C287&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2856,"url":"https:\/\/mouillere.com\/universconvergents\/2018\/10\/22\/facebook-apres-les-fake-news-les-fake-personnal-data-protections-voici-les-fake-video-ads-revenues\/","url_meta":{"origin":1698,"position":4},"title":"Facebook : Apr\u00e8s les Fake News, les Fake Personnal Data Protections, voici les Fake Video Ads Revenues","author":"Fred","date":"22 octobre 2018","format":false,"excerpt":"Un nouvel \u00e9pisode impliquant Facebook que l\u2019on va finir par rebaptiser Fakebook tant ce r\u00e9seau social se transforme peu \u00e0 peu en v\u00e9ritable mur du mensonge. De l'enqu\u00eate du FT en 2016 \u00e9voquant une erreur de calcul de performance des vid\u00e9os de 60 \u00e0 80 %, aux \u00e9valuations des annonceurs\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/10\/fakebook.jpg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/10\/fakebook.jpg?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/10\/fakebook.jpg?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/10\/fakebook.jpg?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/10\/fakebook.jpg?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":920,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/14\/agencies-wonder-about-video-ad-roi\/","url_meta":{"origin":1698,"position":5},"title":"Agencies Wonder About Video Ad ROI","author":"Fred","date":"14 septembre 2015","format":false,"excerpt":"More than half of ad agencies are focusing at least some of their clients' digital ad spend on video ads, according to research. But many remain unsure about how much return will come from those investments. http:\/\/www.emarketer.com\/Article\/Agencies-Wonder-About-Video-Ad-ROI\/1012977?ecid=NL1002","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/196269.gif?fit=324%2C279&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=1698"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1698\/revisions"}],"predecessor-version":[{"id":1699,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1698\/revisions\/1699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/1700"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=1698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=1698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=1698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}