{"id":1698,"date":"2016-01-28T10:13:09","date_gmt":"2016-01-28T09:13:09","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1698"},"modified":"2016-01-29T10:14:15","modified_gmt":"2016-01-29T09:14:15","slug":"ad-blockers-teads-publie-une-nouvelle-etude","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2016\/01\/28\/ad-blockers-teads-publie-une-nouvelle-etude\/","title":{"rendered":"Ad-Blockers : Teads publie une nouvelle \u00e9tude"},"content":{"rendered":"<p>Sujet bouillant du moment, les Ad-Blockers font cette fois l&#8217;objet d&#8217;une nouvelle \u00e9tude. Tentons d&#8217;en d\u00e9cortiquer les points cl\u00e9s.<br \/>\n<a href=\"http:\/\/www.zdnet.fr\/actualites\/ad-blockers-teads-publie-une-nouvelle-etude-39831860.htm\" target=\"_blank\">http:\/\/www.zdnet.fr\/actualites\/ad-blockers-teads-publie-une-nouvelle-etude-39831860.htm<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sujet bouillant du moment, les Ad-Blockers font cette fois l&#8217;objet d&#8217;une nouvelle \u00e9tude. Tentons d&#8217;en d\u00e9cortiquer les points cl\u00e9s. http:\/\/www.zdnet.fr\/actualites\/ad-blockers-teads-publie-une-nouvelle-etude-39831860.htm<\/p>\n","protected":false},"author":1,"featured_media":1700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-1698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/teads-abblock-02.jpg?fit=550%2C310&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-ro","jetpack-related-posts":[{"id":5600,"url":"https:\/\/mouillere.com\/universconvergents\/2023\/07\/05\/apres-les-fake-video-ads-revenues-de-facebook-les-fake-true-view-de-google-ou-comment-devenir-leader-du-marche-publicitaire-en-arnaquant-tout-le-monde\/","url_meta":{"origin":1698,"position":0},"title":"Apr\u00e8s les Fake Video Ads Revenues de Facebook, les Fake True View de Google ou comment devenir leader du march\u00e9 publicitaire en arnaquant tout le monde","author":"Fred","date":"5 juillet 2023","format":false,"excerpt":"De l\u2019enqu\u00eate du FT en 2016 \u00e9voquant une erreur de calcul de performance des vid\u00e9os de 60 \u00e0 80 %, aux \u00e9valuations des annonceurs eux-m\u00eames (150 % \u00e0 900 % de surestimation), et des mois o\u00f9 des fausses estimations de revenus publicitaires ont \u00e9t\u00e9 vendues, des annonceurs am\u00e9ricains ont lanc\u00e9\u2026","rel":"","context":"Dans &quot;IT&quot;","block_context":{"text":"IT","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/07\/google_0.png?fit=624%2C286&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/07\/google_0.png?fit=624%2C286&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/07\/google_0.png?fit=624%2C286&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2180,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/10\/26\/les-72-questions-posees-aux-annonceurs-relatives-a-la-situation-concurrentielle-du-secteur-de-la-publicite-sur-internet-et-limportance-de-lexploitation-des-donnees\/","url_meta":{"origin":1698,"position":1},"title":"Les 72 questions pos\u00e9es aux annonceurs relatives \u00e0 la situation concurrentielle du secteur de la publicit\u00e9 sur Internet et l&#8217;importance de l&#8217;exploitation des donn\u00e9es","author":"Fred","date":"26 octobre 2016","format":false,"excerpt":"L'Autorit\u00e9 de la concurrence s'est enfin d\u00e9cid\u00e9e de se saisir \u00e0 nouveau pour avis pour \u00e9valuer la situation concurrentielle du secteur de la publicit\u00e9 sur Internet et l'importance de l'exploitation des donn\u00e9es, six ans apr\u00e8s son premier avis sur ce secteur (avis 10-A-29 du 14 d\u00e9cembre 2010 sur le fonctionnement\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1030,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/30\/les-francais-et-les-allemands-champions-de-ladoption-de-logiciels-dadblock-selon-une-etude-de-comscore-et-sourcepoint\/","url_meta":{"origin":1698,"position":2},"title":"Les Fran\u00e7ais et les Allemands champions de l\u2019adoption de logiciels d\u2019adblock, selon une \u00e9tude de comScore et Sourcepoint","author":"Fred","date":"30 septembre 2015","format":false,"excerpt":"Les internautes fran\u00e7ais (27%) et allemands (24%) sont ceux qui auraient t\u00e9l\u00e9charg\u00e9 le plus de logiciels d\u2019adblock sur ordinateur, parmi tous les pays \u00e9tudi\u00e9s par comScore et Sourcepoint en juin et juillet 2015. Le Canada est troisi\u00e8me, \u00e0 16%. Les internautes am\u00e9ricains sont ceux qui utilisent le moins d\u2019adblockers, \u00e0\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":253,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/24\/the-convergence-of-technology-media-and-entertainment\/","url_meta":{"origin":1698,"position":3},"title":"The convergence of technology, media and entertainment","author":"Fred","date":"24 juin 2015","format":false,"excerpt":"For businesses active in the technology, media and entertainment (TME) sectors, the last decade has witnessed unprecedented shifts in the ways consumers access media and entertainment. In the face of aggressive and agile competition, trusted business models can no longer be relied on. For many companies, survival increasingly hinges on\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/acma-convergence.png?fit=1200%2C812&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/acma-convergence.png?fit=1200%2C812&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/acma-convergence.png?fit=1200%2C812&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/acma-convergence.png?fit=1200%2C812&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/acma-convergence.png?fit=1200%2C812&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":658,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/08\/etude-dimpacts-sur-la-vie-privee-nouvelle-methode-de-la-cnil\/","url_meta":{"origin":1698,"position":4},"title":"Etude d&#8217;impacts sur la vie priv\u00e9e : nouvelle m\u00e9thode de la CNIL","author":"Fred","date":"8 juillet 2015","format":false,"excerpt":"La Commission a publi\u00e9 il y a peu sa m\u00e9thode pour mener des PIA (Privacy Impact Assessment) pour aider les responsables de traitements dans leur d\u00e9marche de mise en conformit\u00e9 et les fournisseurs dans la prise en compte de la vie priv\u00e9e d\u00e8s la conception de leurs produits. La Loi\u2026","rel":"","context":"Dans &quot;Cybers\u00e9curit\u00e9&quot;","block_context":{"text":"Cybers\u00e9curit\u00e9","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/cybersecurite\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/6640564215_b3dc3f033d.jpg?fit=450%2C287&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":667,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/08\/19\/tv-et-video-les-nouvelles-habitudes-des-consommateurs\/","url_meta":{"origin":1698,"position":5},"title":"TV et Vid\u00e9o : les nouvelles habitudes des consommateurs","author":"Fred","date":"19 ao\u00fbt 2015","format":false,"excerpt":"FutureSource Consulting publie la nouvelle vague de son \u00e9tude \u00ab Living with Digital \u00bb dans laquelle le comportement des t\u00e9l\u00e9spectateurs de 6 pays... http:\/\/www.zdnet.fr\/actualites\/tv-et-video-les-nouvelles-habitudes-des-consommateurs-39823670.htm","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/Future001.jpg.png?fit=324%2C1200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=1698"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1698\/revisions"}],"predecessor-version":[{"id":1699,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1698\/revisions\/1699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/1700"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=1698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=1698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=1698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}