{"id":1795,"date":"2016-02-05T19:10:31","date_gmt":"2016-02-05T18:10:31","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1795"},"modified":"2016-02-09T19:12:08","modified_gmt":"2016-02-09T18:12:08","slug":"presentation-du-marche-des-solutions-majeures-de-digital-analytics","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2016\/02\/05\/presentation-du-marche-des-solutions-majeures-de-digital-analytics\/","title":{"rendered":"Pr\u00e9sentation du march\u00e9 des solutions majeures de digital analytics"},"content":{"rendered":"<p>Le march\u00e9 du digital analytics a \u00e9t\u00e9 cr\u00e9\u00e9 par la soci\u00e9t\u00e9 webtrends en 1993. Entre 1996 et 2000, 6 acteurs suivent le pas et lancent leur solution de digital analytics : WebSideStory, Omniture, Unica, Coremetrics, NedStat et XiTi. Le march\u00e9 a ensuite \u00e9volu\u00e9 mod\u00e9r\u00e9ment jusqu\u2019en mars 2005. A cette date, Google fait son entr\u00e9e et donne le rythme en rachetant Urchin software en mars 2005 et en lan\u00e7ant Google Analytics en novembre 2005, soit seulement 8 mois plus tard &#8230;<br \/>\n<a href=\"http:\/\/www.ratecard.fr\/presentation-marche-solutions-majeures-de-digital-analytics\/\" target=\"_blank\">http:\/\/www.ratecard.fr\/presentation-marche-solutions-majeures-de-digital-analytics\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 du digital analytics a \u00e9t\u00e9 cr\u00e9\u00e9 par la soci\u00e9t\u00e9 webtrends en 1993. Entre 1996 et 2000, 6 acteurs suivent le pas et lancent leur solution de digital analytics&hellip; <\/p>\n","protected":false},"author":1,"featured_media":1796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-1795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/02\/Analytics_solutions_Brice_Bottegal_2.png?fit=979%2C2004&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-sX","jetpack-related-posts":[{"id":5096,"url":"https:\/\/mouillere.com\/universconvergents\/2022\/06\/12\/les-editeurs-face-a-lillegalite-de-google-analytics-a-cause-de-google\/","url_meta":{"origin":1795,"position":0},"title":"Les \u00e9diteurs face \u00e0 l&#8217;ill\u00e9galit\u00e9 de Google Analytics \u00e0 cause de Google","author":"Fred","date":"12 juin 2022","format":false,"excerpt":"Suite \u00e0 l\u2019invalidation du Privacy Shield par la CJUE le 16\/07\/2020 et gr\u00e2ce \u00e0 l\u2019association NOYB et son fondateur\u00a0Max Schrems, la CNIL a mis en demeure plusieurs organismes de se mettre en conformit\u00e9 concernant l\u2019utilisation de Google Analytics en raison du transfert de donn\u00e9es vers les \u00c9tats-Unis contraire au RGPD.\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es 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record de 5 milliards\u20ac du FTC confirm\u00e9e dans l&#8217;affaire Facebook-Cambridge Analytica","author":"Fred","date":"14 mai 2020","format":false,"excerpt":"\"As the Court notes, the historic $5 billion settlement is \u2018by far\u2019 the largest monetary penalty ever obtained by the United States on behalf of the FTC and the \u2018second largest in any context.\u2019 At the same time, the Court also highlights that the conduct relief included in this settlement\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es 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Il a tout d\u2019un nouvel Eldorado. Les \u00e9tudes confirment qu\u2019il s\u2019agit d\u2019une vague de fond o\u00f9 l\u2019on retrouve la combinaison de la BI, de l\u2019 \u00ab analytics \u00bb et de l\u2019Internet des objets. http:\/\/www.zdnet.fr\/actualites\/big-data-un-marche-mondial-en-pleine-eclosion-39822390.htm","rel":"","context":"Dans &quot;Big Data&quot;","block_context":{"text":"Big Data","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/big-data\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2883,"url":"https:\/\/mouillere.com\/universconvergents\/2018\/11\/19\/lenquete-du-new-york-times-sur-facebook\/","url_meta":{"origin":1795,"position":4},"title":"L&#8217;enqu\u00eate du New York Times sur Facebook","author":"Fred","date":"19 novembre 2018","format":false,"excerpt":"Une enqu\u00eate du New York Times analyse la mani\u00e8re dont la direction de Facebook a r\u00e9agi aux scandales de l'ing\u00e9rence russe lors de l'\u00e9lection de Donald Trump, de l'affaire Cambridge Analytica et de la faille de s\u00e9curit\u00e9 qui a compromis les donn\u00e9es de 126 millions d'utilisateurs. Le NYT r\u00e9v\u00e8le que\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/11\/facebook-confiance1-612x352.png?fit=612%2C352&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/11\/facebook-confiance1-612x352.png?fit=612%2C352&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/11\/facebook-confiance1-612x352.png?fit=612%2C352&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2336,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/05\/02\/outils-pour-collecter-centraliser-et-organiser-les-donnees\/","url_meta":{"origin":1795,"position":5},"title":"Outils pour collecter, centraliser et organiser les donn\u00e9es","author":"Fred","date":"2 mai 2017","format":false,"excerpt":"La revue num\u00e9rique eMarketing consacre un article tr\u00e8s utile sur des\u00a0outils\u00a0pour collecter, centraliser et organiser les donn\u00e9es dans le cadre du Big Data. Il peut s'agir de : nettoyer la base de donn\u00e9es (Data Preparation de Talend); agr\u00e9ger les\u00a0donn\u00e9es issues des diff\u00e9rents canaux marketing (Target2Sell); contourner l'organisation en silos des\u2026","rel":"","context":"Dans &quot;Big Data&quot;","block_context":{"text":"Big Data","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/big-data\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=1795"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1795\/revisions"}],"predecessor-version":[{"id":1797,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1795\/revisions\/1797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/1796"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=1795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=1795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=1795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}