{"id":1818,"date":"2016-02-11T11:09:42","date_gmt":"2016-02-11T10:09:42","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1818"},"modified":"2016-02-11T11:09:42","modified_gmt":"2016-02-11T10:09:42","slug":"la-mesure-de-laudience-tv-fait-sa-revolution","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2016\/02\/11\/la-mesure-de-laudience-tv-fait-sa-revolution\/","title":{"rendered":"La mesure de l\u2019audience TV fait sa r\u00e9volution"},"content":{"rendered":"

Lors de la pr\u00e9sentation des r\u00e9sultats d\u2019audience de la TV pour l\u2019ann\u00e9e 2015, M\u00e9diam\u00e9trie a d\u00e9taill\u00e9 les nouveaux outils de mesure de l\u2019audience. Une bonne occasion de faire le point au moment o\u00f9 les usages de consommation de la TV \u00e9voluent rapidement.
\nhttp:\/\/www.zdnet.fr\/actualites\/la-mesure-de-l-audience-tv-fait-sa-revolution-39832596.htm<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Lors de la pr\u00e9sentation des r\u00e9sultats d\u2019audience de la TV pour l\u2019ann\u00e9e 2015, M\u00e9diam\u00e9trie a d\u00e9taill\u00e9 les nouveaux outils de mesure de l\u2019audience. Une bonne occasion de faire le point… <\/p>\n","protected":false},"author":1,"featured_media":1819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[],"class_list":["post-1818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisuel"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/02\/TV2015006.png?fit=620%2C302&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-tk","jetpack-related-posts":[{"id":637,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/08\/14\/minority-report-the-search-for-niche-ott-audiences\/","url_meta":{"origin":1818,"position":0},"title":"Minority report: the search for niche OTT audiences","author":"Fred","date":"14 ao\u00fbt 2015","format":false,"excerpt":"Serving niche audiences on a global scale is becoming an increasingly viable business model in an online world, reports Andy McDonald. As over-the-top video starts to mature, the market is increasingly giving rise to players that cater for specific audiences. While the rise of the Netflixes, Amazons and Hulus of\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/Viewster-iPad-hor_SS_Homescreen-transp-300x211.png?fit=300%2C211&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":270,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/06\/alain-couttolenc-nielsen-nous-allons-lancer-total-audience-pour-mesurer-limpact-de-la-publicite-et-du-contenu-sur-les-quatre-ecrans\/","url_meta":{"origin":1818,"position":1},"title":"ALAIN COUTTOLENC (NIELSEN) : \u00abNOUS ALLONS LANCER TOTAL AUDIENCE POUR MESURER L\u2019IMPACT DE LA PUBLICIT\u00c9 ET DU CONTENU SUR LES QUATRE \u00c9CRANS\u00bb","author":"Fred","date":"6 juillet 2015","format":false,"excerpt":"En France, nous sommes pr\u00e9sents avant tout via notre suivi de la grande consommation (panel consommateur, traitement des donn\u00e9es scanning des distributeurs\u2026), mais aussi via notre partenariat avec M\u00e9diam\u00e9trie. Au sein de M\u00e9diam\u00e9trie\/\/NetRatings, nous collaborons sur la mesure d\u2019internet avec les Digital Rankings mais aussi sur la solution OCR (Online\u2026","rel":"","context":"Dans "Marketing&Communication"","block_context":{"text":"Marketing&Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":553,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/14\/local-tv-takes-news-to-web-in-fight-for-cord-cutters\/","url_meta":{"origin":1818,"position":2},"title":"Local TV takes news to Web in fight for cord cutters","author":"Fred","date":"14 juillet 2015","format":false,"excerpt":"Local TV stations are plugging one of the last major holes in mobile video: streaming their news to phones and tablets. The move presents yet another challenge to cable and satellite providers, which are grappling with the widespread online availability of content. This fall, 112 U.S. stations will begin streaming\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/042214_CordCuttingInfographic_promo.jpg?fit=600%2C584&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/042214_CordCuttingInfographic_promo.jpg?fit=600%2C584&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/042214_CordCuttingInfographic_promo.jpg?fit=600%2C584&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":692,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/18\/molotov-la-revolution-de-la-distribution-tv-en-ott\/","url_meta":{"origin":1818,"position":3},"title":"Molotov, la r\u00e9volution de la distribution TV en OTT","author":"Fred","date":"18 juin 2015","format":false,"excerpt":"JeanDavid Blanc et Pierre Lescure se sont associ\u00e9s pour lancer un service de distribution TV innovant. Premi\u00e8re \u00e9tape aujourd\u2019hui avec la... http:\/\/www.zdnet.fr\/actualites\/molotov-la-revolution-de-la-distribution-tv-en-ott-39821016.htm \u00a0","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/Molotov006.jpg?fit=620%2C496&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/Molotov006.jpg?fit=620%2C496&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/Molotov006.jpg?fit=620%2C496&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":7044,"url":"https:\/\/mouillere.com\/universconvergents\/2026\/03\/31\/influenceurs-concurrence\/","url_meta":{"origin":1818,"position":4},"title":"Influenceurs & Concurrence","author":"Fred","date":"31 mars 2026","format":false,"excerpt":"Le secteur de la cr\u00e9ation de contenu vid\u00e9o en ligne en France a connu une transformation radicale en quinze ans, passant d'une pratique amateur \u00e0 une fili\u00e8re structur\u00e9e de l'industrie audiovisuelle, comptant plus de 150 000 cr\u00e9ateurs professionnels en 2024. L'\u00e9conomie globale de la cr\u00e9ation de contenu est estim\u00e9e \u00e0\u2026","rel":"","context":"Dans "IT"","block_context":{"text":"IT","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/03\/Ecosysteme%402x-scaled.png?fit=1200%2C790&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/03\/Ecosysteme%402x-scaled.png?fit=1200%2C790&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/03\/Ecosysteme%402x-scaled.png?fit=1200%2C790&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/03\/Ecosysteme%402x-scaled.png?fit=1200%2C790&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/03\/Ecosysteme%402x-scaled.png?fit=1200%2C790&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":702,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/08\/26\/ebu-welcomes-steps-to-update-eu-cable-and-satellite-directive-for-the-digital-age\/","url_meta":{"origin":1818,"position":5},"title":"EBU welcomes steps to update EU Cable and Satellite Directive for the digital age","author":"Fred","date":"26 ao\u00fbt 2015","format":false,"excerpt":"On 24 August 2015, the European Commission launched a public consultation on the review of the EU Cable and Satellite Directive. The European Broadcasting Union (EBU) welcomes this move. The EBU believes that updating the provisions of this law is crucial to meeting the objectives of the EU\u2019s ambitious Digital\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/2000px-Brussels_EU.svg_.png?fit=1153%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/2000px-Brussels_EU.svg_.png?fit=1153%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/2000px-Brussels_EU.svg_.png?fit=1153%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/2000px-Brussels_EU.svg_.png?fit=1153%2C1200&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/2000px-Brussels_EU.svg_.png?fit=1153%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=1818"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1818\/revisions"}],"predecessor-version":[{"id":1820,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1818\/revisions\/1820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/1819"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=1818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=1818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=1818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}