{"id":1849,"date":"2016-02-15T10:40:31","date_gmt":"2016-02-15T09:40:31","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=1849"},"modified":"2016-02-18T10:41:48","modified_gmt":"2016-02-18T09:41:48","slug":"limpact-economique-des-adblockers-aura-quasiment-double-en-2016-vs-2015-pour-atteindre-414md-au-niveau-mondial-selon-une-etude-adobe-pour-pagefair","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2016\/02\/15\/limpact-economique-des-adblockers-aura-quasiment-double-en-2016-vs-2015-pour-atteindre-414md-au-niveau-mondial-selon-une-etude-adobe-pour-pagefair\/","title":{"rendered":"L\u2019impact \u00e9conomique des adblockers aura quasiment doubl\u00e9 en 2016 vs 2015 pour atteindre 41,4Md$ au niveau mondial selon une \u00e9tude Adobe pour PageFair"},"content":{"rendered":"<p>Avec une croissance de 41% du nombre d\u2019utilisateurs d\u2019adblockers, le manque \u00e0 gagner li\u00e9 aux adblockers atteindrait 41 milliards de dollars en 2016 dans le monde, selon une \u00e9tude Adobe pour PageFair. C\u2019est environ le double par rapport \u00e0 2015.<br \/>\n<a href=\"http:\/\/www.offremedia.com\/limpact-economique-des-adblockers-aura-quasiment-double-en-2016-vs-2015-pour-atteindre-414md-au\" target=\"_blank\">http:\/\/www.offremedia.com\/limpact-economique-des-adblockers-aura-quasiment-double-en-2016-vs-2015-pour-atteindre-414md-au<\/a><\/p>\n<p><a href=\"http:\/\/downloads.pagefair.com\/reports\/2015_report-the_cost_of_ad_blocking.pdf\" target=\"_blank\">http:\/\/downloads.pagefair.com\/reports\/2015_report-the_cost_of_ad_blocking.pdf<\/a><\/p>\n<iframe src=\"\/\/docs.google.com\/viewer?url=https%3A%2F%2Fmouillere.com%2Funiversconvergents%2Fwp-content%2Fuploads%2F2016%2F02%2F2015_report-the_cost_of_ad_blocking.pdf&hl=fr&embedded=true\" class=\"gde-frame\" style=\"width:100%; height:500px; border: none;\" scrolling=\"no\"><\/iframe>\n<p class=\"gde-text\"><a href=\"https:\/\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/02\/2015_report-the_cost_of_ad_blocking.pdf\" class=\"gde-link\">T\u00e9l\u00e9charger (PDF, 6.86Mo)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec une croissance de 41% du nombre d\u2019utilisateurs d\u2019adblockers, le manque \u00e0 gagner li\u00e9 aux adblockers atteindrait 41 milliards de dollars en 2016 dans le monde, selon une \u00e9tude Adobe&hellip; <\/p>\n","protected":false},"author":1,"featured_media":1851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10,28],"tags":[],"class_list":["post-1849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisuel","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/02\/nl1313-image-adobe1_0.png?fit=770%2C451&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-tP","jetpack-related-posts":[{"id":1572,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/12\/04\/comment-liab-veut-contrer-les-adblockers-avec-son-programme-lean\/","url_meta":{"origin":1849,"position":0},"title":"Comment l&#8217;IAB veut contrer les adblockers avec son programme LEAN","author":"Fred","date":"4 d\u00e9cembre 2015","format":false,"excerpt":"Alors que l'adblocking se g\u00e9n\u00e9ralise, l'IAB qui regroupe les acteurs de la publicit\u00e9 digitale souhaite faire \u00e9voluer la publicit\u00e9 vers des pratiques plus responsables. Explication du pr\u00e9sident de l'IAB France, David Lacombled. http:\/\/www.e-marketing.fr\/Thematique\/Communication-1005\/Breves\/Comment-l-IAB-veut-contrer-les-adblockers-avec-son-programme-LEAn-262409.htm \u00a0","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/cover_adblock.png?fit=600%2C208&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/cover_adblock.png?fit=600%2C208&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/cover_adblock.png?fit=600%2C208&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1030,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/30\/les-francais-et-les-allemands-champions-de-ladoption-de-logiciels-dadblock-selon-une-etude-de-comscore-et-sourcepoint\/","url_meta":{"origin":1849,"position":1},"title":"Les Fran\u00e7ais et les Allemands champions de l\u2019adoption de logiciels d\u2019adblock, selon une \u00e9tude de comScore et Sourcepoint","author":"Fred","date":"30 septembre 2015","format":false,"excerpt":"Les internautes fran\u00e7ais (27%) et allemands (24%) sont ceux qui auraient t\u00e9l\u00e9charg\u00e9 le plus de logiciels d\u2019adblock sur ordinateur, parmi tous les pays \u00e9tudi\u00e9s par comScore et Sourcepoint en juin et juillet 2015. Le Canada est troisi\u00e8me, \u00e0 16%. Les internautes am\u00e9ricains sont ceux qui utilisent le moins d\u2019adblockers, \u00e0\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/Capture-d%E2%80%99%C3%A9cran-2015-10-01-%C3%A0-14.49.35.jpg?fit=1200%2C933&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1034,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/30\/les-principaux-defis-et-opportunites-de-la-video-analyses-dans-19-pays-par-liab\/","url_meta":{"origin":1849,"position":2},"title":"Les principaux d\u00e9fis et opportunit\u00e9s de la vid\u00e9o analys\u00e9s dans 19 pays par l\u2019IAB","author":"Fred","date":"30 septembre 2015","format":false,"excerpt":"Dans son rapport \u00abThe IAB State of the Digital Video World\u00bb, l\u2019IAB fait un \u00e9tat des lieux du march\u00e9 de la vid\u00e9o dans 19 pays. Le rapport d\u00e9taille pour chaque pays les revenus publicitaires engendr\u00e9s par la vid\u00e9o, les disponibilit\u00e9s en wireless et broadband, les opportunit\u00e9s et challenges per\u00e7us par\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":526,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/27\/la-fraude-publicitaire-in-app-risque-datteindre-1-milliard-de-dollars-en-2015\/","url_meta":{"origin":1849,"position":3},"title":"La fraude publicitaire In-App risque d&#8217;atteindre 1 milliard de dollars en 2015","author":"Fred","date":"27 juillet 2015","format":false,"excerpt":"Une \u00e9tude de Forensiq rapporte que les applications mobiles frauduleuses sont en hausse. Parmi elles, certaines chargent des publicit\u00e9s masqu\u00e9es de... http:\/\/www.zdnet.fr\/actualites\/la-fraude-publicitaire-in-app-risque-d-atteindre-1-milliard-de-dollars-en-2015-39822980.htm https:\/\/vimeo.com\/133457903","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/nGen.png?fit=654%2C506&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/nGen.png?fit=654%2C506&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/nGen.png?fit=654%2C506&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":790,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/07\/tv-everywhere-viewing-up-63-in-the-us\/","url_meta":{"origin":1849,"position":4},"title":"TV Everywhere viewing up 63% in the US","author":"Fred","date":"7 septembre 2015","format":false,"excerpt":"TV Everywhere viewing in the US was up 63% year-on-year in the second quarter, according to Adobe\u2019s latest Digital Video Benchmark report. http:\/\/www.digitaltveurope.net\/423161\/tv-everywhere-viewing-up-63-in-the-us\/ DIGITAL VIDEO BENCHMARK ADOBE DIGITAL INDEX Q2 2015","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/adobe_tveauthgrowth.jpg?fit=940%2C536&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/adobe_tveauthgrowth.jpg?fit=940%2C536&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/adobe_tveauthgrowth.jpg?fit=940%2C536&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/adobe_tveauthgrowth.jpg?fit=940%2C536&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1919,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/03\/07\/cybercriminalite-les-entreprises-francaises-particulierement-touchees-par-la-fraude\/","url_meta":{"origin":1849,"position":5},"title":"Cybercriminalit\u00e9 : les entreprises fran\u00e7aises particuli\u00e8rement touch\u00e9es par la fraude","author":"Fred","date":"7 mars 2016","format":false,"excerpt":"Le cabinet Pwc publie aujourd\u2018hui une \u00e9tude portant sur la fraude en entreprise. Stable dans le reste du monde, celle-ci a doubl\u00e9 en France avec pour principal moteur de croissance la cybercriminalit\u00e9. http:\/\/www.zdnet.fr\/actualites\/cybercriminalite-les-entreprises-francaises-particulierement-touchees-par-la-fraude-39833704.htm","rel":"","context":"Dans &quot;Cybers\u00e9curit\u00e9&quot;","block_context":{"text":"Cybers\u00e9curit\u00e9","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/cybersecurite\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/03\/FraudesPwc.png?fit=600%2C339&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/03\/FraudesPwc.png?fit=600%2C339&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/03\/FraudesPwc.png?fit=600%2C339&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=1849"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1849\/revisions"}],"predecessor-version":[{"id":1852,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/1849\/revisions\/1852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/1851"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=1849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=1849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=1849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}