{"id":198,"date":"2015-06-24T11:01:16","date_gmt":"2015-06-24T10:01:16","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=198"},"modified":"2015-06-24T11:01:16","modified_gmt":"2015-06-24T10:01:16","slug":"for-effective-seo-content-is-king","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/24\/for-effective-seo-content-is-king\/","title":{"rendered":"For Effective SEO, Content Is King"},"content":{"rendered":"

Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation, and the large majority rate SEO successful at achieving such objectives. Recent research finds that relevant content creation is the most effective SEO tactic by far, but it’s also one of the most difficult.
\nhttp:\/\/www.emarketer.com\/Article\/Effective-SEO-Content-King\/1012639?ecid=NL1002<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation, and the large majority rate SEO successful at achieving such objectives. Recent research finds… <\/p>\n","protected":false},"author":1,"featured_media":199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/191084.gif?fit=325%2C247&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-3c","jetpack-related-posts":[{"id":1306,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/28\/les-9-differences-entre-seo-et-sem\/","url_meta":{"origin":198,"position":0},"title":"Les 9 diff\u00e9rences entre SEO et SEM","author":"Fred","date":"28 octobre 2015","format":false,"excerpt":"Le r\u00e9f\u00e9rencement perd parfois les marketers. Petite s\u00e9ance de rattrapage via un article du blog de SaleoID pour ceux qui ne sont pas s\u00fbrs de leurs bases: en quoi le but et la technique du SEO diff\u00e8rent-ils de de ceux du SEM ? http:\/\/www.e-marketing.fr\/Thematique\/digital-data-1004\/Breves\/Les-differences-entre-SEO-SEM-260617.htm","rel":"","context":"Dans "Marketing&Communication"","block_context":{"text":"Marketing&Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/SEO1.jpg?fit=1200%2C718&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/SEO1.jpg?fit=1200%2C718&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/SEO1.jpg?fit=1200%2C718&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/SEO1.jpg?fit=1200%2C718&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/SEO1.jpg?fit=1200%2C718&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1692,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/01\/28\/seo-faut-il-recruter-un-referenceur-ou-passer-par-un-prestataire-exterieur\/","url_meta":{"origin":198,"position":1},"title":"SEO : Faut-il recruter un r\u00e9f\u00e9renceur ou passer par un prestataire ext\u00e9rieur ?","author":"Fred","date":"28 janvier 2016","format":false,"excerpt":"Recruter ou passer par un prestataire ? Cette question est un v\u00e9ritable marronnier dans le domaine du r\u00e9f\u00e9rencement. Chacun pr\u00eache pour sa paroisse : un candidat \u00e0 l\u2019embauche soulignera l\u2019int\u00e9r\u00eat d\u2019avoir un interlocuteur au sein de l\u2019entreprise, mettra en avant les transferts de comp\u00e9tences possibles, un prestataire ext\u00e9rieur vous vantera\u2026","rel":"","context":"Dans "Marketing&Communication"","block_context":{"text":"Marketing&Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/SEO1.jpg?fit=1200%2C718&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/SEO1.jpg?fit=1200%2C718&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/SEO1.jpg?fit=1200%2C718&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/SEO1.jpg?fit=1200%2C718&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/SEO1.jpg?fit=1200%2C718&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":637,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/08\/14\/minority-report-the-search-for-niche-ott-audiences\/","url_meta":{"origin":198,"position":2},"title":"Minority report: the search for niche OTT audiences","author":"Fred","date":"14 ao\u00fbt 2015","format":false,"excerpt":"Serving niche audiences on a global scale is becoming an increasingly viable business model in an online world, reports Andy McDonald. As over-the-top video starts to mature, the market is increasingly giving rise to players that cater for specific audiences. While the rise of the Netflixes, Amazons and Hulus of\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/Viewster-iPad-hor_SS_Homescreen-transp-300x211.png?fit=300%2C211&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2001,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/05\/18\/online-tracking-a-1-million-site-measurement-and-analysis-is-the-largest-and-most-detailed-measurement-of-online-tracking-to-date\/","url_meta":{"origin":198,"position":3},"title":"Online tracking: A 1-million-site measurement and analysis is the largest and most detailed measurement of online tracking to date","author":"Fred","date":"18 mai 2016","format":false,"excerpt":"We measure stateful (cookie-based) and stateless (fingerprinting-based) tracking, the effect of browser privacy tools, and \"cookie syncing\".","rel":"","context":"Dans "Donn\u00e9es personnelles"","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":225,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/19\/hungary-summary-of-the-consultation-on-the-regulatory-issues-of-the-ott-market\/","url_meta":{"origin":198,"position":4},"title":"Hungary – Summary of the consultation on the regulatory issues of the OTT market","author":"Fred","date":"19 juin 2015","format":false,"excerpt":"Previously shown only on the television screen, media content now available also over the Internet fundamentally transform traditional media consumer habits, and the dynamically changing market environment calls for a balanced regulatory system. Therefore, in November last year, NMHH published a 12-point questionnaire on the effects of OTT (online) content\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/06115236-photo-canalplay-infinity-sur-apple-tv.jpg?fit=1200%2C834&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/06115236-photo-canalplay-infinity-sur-apple-tv.jpg?fit=1200%2C834&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/06115236-photo-canalplay-infinity-sur-apple-tv.jpg?fit=1200%2C834&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/06115236-photo-canalplay-infinity-sur-apple-tv.jpg?fit=1200%2C834&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/06115236-photo-canalplay-infinity-sur-apple-tv.jpg?fit=1200%2C834&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":265,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/30\/sweden-vs-slovenia-what-we-can-learn-from-hard-and-soft-approaches-to-net-neutrality\/","url_meta":{"origin":198,"position":5},"title":"Sweden vs. Slovenia – What we can learn from hard and soft approaches to net neutrality","author":"Fred","date":"30 juin 2015","format":false,"excerpt":"Earlier today the European Commission announced an agreement on net neutrality to take effect across the 28 member states on April 30 next year. The rules are subject to formal approval by the EU Parliament, Commission, and the Council of Ministers. 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