{"id":211,"date":"2015-06-24T11:48:52","date_gmt":"2015-06-24T10:48:52","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=211"},"modified":"2015-06-24T11:48:52","modified_gmt":"2015-06-24T10:48:52","slug":"smartphone-video-creeps-into-tv-time","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/24\/smartphone-video-creeps-into-tv-time\/","title":{"rendered":"Smartphone Video Creeps Into TV Time"},"content":{"rendered":"

Though most smartphone video viewers haven’t cut back on time spent with traditional TV, the majority admit to watching mobile video while viewing programs on the tube, presenting advertisers with the challenge of maintaining viewers’ split attention. Recent research suggests many advertisers are using the same ads across screens\u2014and missing the opportunity to engage mobile viewers with tailored content.
\nhttp:\/\/www.emarketer.com\/Article\/Smartphone-Video-Creeps-TV-Time\/1012633?ecid=NL1002<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Though most smartphone video viewers haven’t cut back on time spent with traditional TV, the majority admit to watching mobile video while viewing programs on the tube, presenting advertisers with… <\/p>\n","protected":false},"author":1,"featured_media":212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[],"class_list":["post-211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisuel"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/191078.gif?fit=325%2C258&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-3p","jetpack-related-posts":[{"id":553,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/14\/local-tv-takes-news-to-web-in-fight-for-cord-cutters\/","url_meta":{"origin":211,"position":0},"title":"Local TV takes news to Web in fight for cord cutters","author":"Fred","date":"14 juillet 2015","format":false,"excerpt":"Local TV stations are plugging one of the last major holes in mobile video: streaming their news to phones and tablets. The move presents yet another challenge to cable and satellite providers, which are grappling with the widespread online availability of content. This fall, 112 U.S. stations will begin streaming\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/042214_CordCuttingInfographic_promo.jpg?fit=600%2C584&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/042214_CordCuttingInfographic_promo.jpg?fit=600%2C584&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/042214_CordCuttingInfographic_promo.jpg?fit=600%2C584&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1507,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/11\/30\/most-digital-viewers-multitask-while-watching-live-tv\/","url_meta":{"origin":211,"position":1},"title":"Most Digital Viewers Multitask While Watching Live TV","author":"Fred","date":"30 novembre 2015","format":false,"excerpt":"More digital viewers say they multitask while watching live television than other TV and video formats, such as over-the-top (OTT) streaming content and timeshifted TV, according to a September 2015 survey. http:\/\/www.emarketer.com\/Article.aspx?R=1013281","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/200456.gif?fit=324%2C246&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":637,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/08\/14\/minority-report-the-search-for-niche-ott-audiences\/","url_meta":{"origin":211,"position":2},"title":"Minority report: the search for niche OTT audiences","author":"Fred","date":"14 ao\u00fbt 2015","format":false,"excerpt":"Serving niche audiences on a global scale is becoming an increasingly viable business model in an online world, reports Andy McDonald. As over-the-top video starts to mature, the market is increasingly giving rise to players that cater for specific audiences. While the rise of the Netflixes, Amazons and Hulus of\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/Viewster-iPad-hor_SS_Homescreen-transp-300x211.png?fit=300%2C211&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2168,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/10\/20\/gfk-multiple-svod-subscriptions-on-the-rise\/","url_meta":{"origin":211,"position":3},"title":"GfK: Multiple SVoD subscriptions on the rise","author":"Fred","date":"20 octobre 2016","format":false,"excerpt":"For today\u2019s voracious video viewers, accustomed to on-demand access to pretty much anything, one streaming video service simply may not be enough, according to research from market and consumer information source GfK. The firm\u2019s report \u2013 Over-the-Top TV 2016: A Complete Video Landscape \u2013 has found that 16 per cent\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/HTM_infographic_OTT_10-18.png?fit=682%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/HTM_infographic_OTT_10-18.png?fit=682%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/HTM_infographic_OTT_10-18.png?fit=682%2C1200&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":195,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/24\/pay-tv-providers-bundle-up-and-grow-via-digital-in-the-uk\/","url_meta":{"origin":211,"position":4},"title":"Pay TV Providers Bundle Up and Grow via Digital in the UK","author":"Fred","date":"24 juin 2015","format":false,"excerpt":"The number of pay TV subscribers in the UK is growing. However, this growth isn't coming from new subscribers to the core broadcast TV service. Rather, service providers are tying in viewers with attractive bundles that offer on-demand streaming services as part of their package http:\/\/www.emarketer.com\/Article\/Pay-TV-Providers-Bundle-Up-Grow-via-Digital-UK\/1012636?ecid=NL1002","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/187376.gif?fit=324%2C288&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":379,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/16\/sports-viewers-embrace-second-screen-apps\/","url_meta":{"origin":211,"position":5},"title":"Sports viewers embrace second-screen apps","author":"Fred","date":"16 juillet 2015","format":false,"excerpt":"Sports rights holders will be licking their lips as TDG research has revealed that they are well-positioned to profit from huge engagement from US broadband users who view televised sports for second-screen apps. Indeed the report, Second Screens & The Future of Sports Engagement, shows that as many as a\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/2nd-screen-sports-cover-e1436967908507.jpg?fit=207%2C268&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=211"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/211\/revisions"}],"predecessor-version":[{"id":213,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/211\/revisions\/213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/212"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}