{"id":211,"date":"2015-06-24T11:48:52","date_gmt":"2015-06-24T10:48:52","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=211"},"modified":"2015-06-24T11:48:52","modified_gmt":"2015-06-24T10:48:52","slug":"smartphone-video-creeps-into-tv-time","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/24\/smartphone-video-creeps-into-tv-time\/","title":{"rendered":"Smartphone Video Creeps Into TV Time"},"content":{"rendered":"

Though most smartphone video viewers haven’t cut back on time spent with traditional TV, the majority admit to watching mobile video while viewing programs on the tube, presenting advertisers with the challenge of maintaining viewers’ split attention. Recent research suggests many advertisers are using the same ads across screens\u2014and missing the opportunity to engage mobile viewers with tailored content.
\nhttp:\/\/www.emarketer.com\/Article\/Smartphone-Video-Creeps-TV-Time\/1012633?ecid=NL1002<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Though most smartphone video viewers haven’t cut back on time spent with traditional TV, the majority admit to watching mobile video while viewing programs on the tube, presenting advertisers with… <\/p>\n","protected":false},"author":1,"featured_media":212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[],"class_list":["post-211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisuel"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/191078.gif?fit=325%2C258&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-3p","jetpack-related-posts":[{"id":553,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/14\/local-tv-takes-news-to-web-in-fight-for-cord-cutters\/","url_meta":{"origin":211,"position":0},"title":"Local TV takes news to Web in fight for cord cutters","author":"Fred","date":"14 juillet 2015","format":false,"excerpt":"Local TV stations are plugging one of the last major holes in mobile video: streaming their news to phones and tablets. The move presents yet another challenge to cable and satellite providers, which are grappling with the widespread online availability of content. This fall, 112 U.S. stations will begin streaming\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/042214_CordCuttingInfographic_promo.jpg?fit=600%2C584&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/042214_CordCuttingInfographic_promo.jpg?fit=600%2C584&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/042214_CordCuttingInfographic_promo.jpg?fit=600%2C584&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1507,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/11\/30\/most-digital-viewers-multitask-while-watching-live-tv\/","url_meta":{"origin":211,"position":1},"title":"Most Digital Viewers Multitask While Watching Live TV","author":"Fred","date":"30 novembre 2015","format":false,"excerpt":"More digital viewers say they multitask while watching live television than other TV and video formats, such as over-the-top (OTT) streaming content and timeshifted TV, according to a September 2015 survey. http:\/\/www.emarketer.com\/Article.aspx?R=1013281","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/200456.gif?fit=324%2C246&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":637,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/08\/14\/minority-report-the-search-for-niche-ott-audiences\/","url_meta":{"origin":211,"position":2},"title":"Minority report: the search for niche OTT audiences","author":"Fred","date":"14 ao\u00fbt 2015","format":false,"excerpt":"Serving niche audiences on a global scale is becoming an increasingly viable business model in an online world, reports Andy McDonald. As over-the-top video starts to mature, the market is increasingly giving rise to players that cater for specific audiences. While the rise of the Netflixes, Amazons and Hulus of\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/Viewster-iPad-hor_SS_Homescreen-transp-300x211.png?fit=300%2C211&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2168,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/10\/20\/gfk-multiple-svod-subscriptions-on-the-rise\/","url_meta":{"origin":211,"position":3},"title":"GfK: Multiple SVoD subscriptions on the rise","author":"Fred","date":"20 octobre 2016","format":false,"excerpt":"For today\u2019s voracious video viewers, accustomed to on-demand access to pretty much anything, one streaming video service simply may not be enough, according to research from market and consumer information source GfK. 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However, this growth isn't coming from new subscribers to the core broadcast TV service. Rather, service providers are tying in viewers with attractive bundles that offer on-demand streaming services as part of their package http:\/\/www.emarketer.com\/Article\/Pay-TV-Providers-Bundle-Up-Grow-via-Digital-UK\/1012636?ecid=NL1002","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/187376.gif?fit=324%2C288&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":432,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/22\/ott-devices-bring-hulu-streamers-back-to-the-sofa\/","url_meta":{"origin":211,"position":5},"title":"OTT Devices Bring Hulu Streamers Back to the Sofa","author":"Fred","date":"22 juillet 2015","format":false,"excerpt":"Hulu viewers are increasing their usage of over-the-top (OTT) devices for video streaming. Other research indicates that this shift to the living room is taking place across the digital video viewing population as a whole, with OTT devices seeing a huge rise in their share of video ad views. http:\/\/www.emarketer.com\/Article\/OTT-Devices-Bring-Hulu-Streamers-Back-Sofa\/1012759?ecid=NL1002\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/190341.gif?fit=324%2C233&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=211"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/211\/revisions"}],"predecessor-version":[{"id":213,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/211\/revisions\/213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/212"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}