{"id":214,"date":"2015-06-24T11:52:13","date_gmt":"2015-06-24T10:52:13","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=214"},"modified":"2015-06-24T11:52:13","modified_gmt":"2015-06-24T10:52:13","slug":"consumer-data-collection-comes-at-a-cost","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/24\/consumer-data-collection-comes-at-a-cost\/","title":{"rendered":"Consumer Data Collection Comes at a Cost"},"content":{"rendered":"

Can brands convince consumers to hand over more details in exchange for money? Industry sources find that incentives such as cash rewards and discounts would motivate internet users to share more personal information with brands. However, there’s still little faith in how well companies protect customer data\u2014among both marketers and consumers
\nhttp:\/\/www.emarketer.com\/Article\/Consumer-Data-Collection-Comes-Cost\/1012634?ecid=NL1002<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Can brands convince consumers to hand over more details in exchange for money? Industry sources find that incentives such as cash rewards and discounts would motivate internet users to share… <\/p>\n","protected":false},"author":1,"featured_media":215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[16,28],"tags":[],"class_list":["post-214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donnees-personnelles","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/191175.gif?fit=325%2C285&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-3s","jetpack-related-posts":[{"id":785,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/04\/consumers-in-france-wary-of-data-collection-and-sharing\/","url_meta":{"origin":214,"position":0},"title":"Consumers in France Wary of Data Collection and Sharing","author":"Fred","date":"4 septembre 2015","format":false,"excerpt":"France's adult internet users worry about brands collecting and using their personal data. Yet one-third will readily give such details in exchange for relevant services or discounts. http:\/\/www.emarketer.com\/Article\/Consumers-France-Wary-of-Data-Collection-Sharing\/1012943?ecid=NL1002","rel":"","context":"Dans "Donn\u00e9es personnelles"","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/195584.gif?fit=325%2C481&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3114,"url":"https:\/\/mouillere.com\/universconvergents\/2019\/10\/14\/competition-policy-for-the-digital-era\/","url_meta":{"origin":214,"position":1},"title":"Competition policy for the digital era","author":"Fred","date":"14 octobre 2019","format":false,"excerpt":"This report explores how competition policy should evolve to continue to promote pro-consumer innovation in the digital age. 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