{"id":2336,"date":"2017-05-02T15:13:50","date_gmt":"2017-05-02T14:13:50","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=2336"},"modified":"2017-05-13T10:06:51","modified_gmt":"2017-05-13T09:06:51","slug":"outils-pour-collecter-centraliser-et-organiser-les-donnees","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2017\/05\/02\/outils-pour-collecter-centraliser-et-organiser-les-donnees\/","title":{"rendered":"Outils pour collecter, centraliser et organiser les donn\u00e9es"},"content":{"rendered":"

La revue num\u00e9rique eMarketing consacre un article tr\u00e8s utile sur des\u00a0outils\u00a0pour collecter, centraliser et organiser les donn\u00e9es dans le cadre du Big Data.<\/p>\n

<\/p>\n

Il peut s’agir de :<\/p>\n

    \n
  1. nettoyer la base de donn\u00e9es (Data Preparation de Talend<\/a>);<\/li>\n
  2. agr\u00e9ger les\u00a0donn\u00e9es issues des diff\u00e9rents canaux marketing (Target2Sell<\/a>);<\/li>\n
  3. contourner l’organisation en silos des entreprises pour offrir une vision\u00a0globale des clients, des transactions financi\u00e8res, des donn\u00e9es RH, etc. (data hub de MarkLogic)<\/a>;<\/li>\n
  4. identifier le potentiel des donn\u00e9es clients en identifiant, collectant et consolidant\u00a0les donn\u00e9es pour reconstituer une vision client \u00e0 360\u00b0 \u00e0 partir de donn\u00e9es non structur\u00e9es (Spectrum de Pitney Bowes<\/a>);<\/li>\n
  5. piloter en temps r\u00e9el les donn\u00e9es en les centralisation en temps-r\u00e9el (Eulerian Technologies<\/a>);<\/li>\n
  6. mesurer l’efficacit\u00e9 des strat\u00e9gies marketing (MassTer de Mass Analytics<\/a>).<\/li>\n<\/ol>\n

    http:\/\/www.e-marketing.fr\/Thematique\/general-1080\/Breves\/Six-solutions-collecter-centraliser-organiser-data-316773.htm<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    La revue num\u00e9rique eMarketing consacre un article tr\u00e8s utile sur des\u00a0outils\u00a0pour collecter, centraliser et organiser les donn\u00e9es dans le cadre du Big Data.<\/p>\n","protected":false},"author":1,"featured_media":346,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,28],"tags":[],"class_list":["post-2336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=5994%2C3492&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-BG","jetpack-related-posts":[{"id":1185,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/14\/7-etapes-pour-reussir-son-projet-de-migration-des-donnees\/","url_meta":{"origin":2336,"position":0},"title":"7 \u00e9tapes pour r\u00e9ussir son projet de migration des donn\u00e9es","author":"Fred","date":"14 octobre 2015","format":false,"excerpt":"Une migration de donn\u00e9es r\u00e9ussie offre au service marketing la possibilit\u00e9 d'acc\u00e9der \u00e0 une base de donn\u00e9es consolid\u00e9e, et par cons\u00e9quent, \u00e0 une vision unique de ses clients et de ses prospects. http:\/\/www.e-marketing.fr\/Thematique\/digital-data-1004\/Breves\/Tribune-etapes-reussir-son-projet-migration-donnees-260283.htm \u00a0","rel":"","context":"Dans "Big Data"","block_context":{"text":"Big Data","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/big-data\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/bigdata2.jpg?fit=1200%2C699&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1059,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/05\/la-valeur-nest-pas-dans-le-big-data-la-donnee-est-muette\/","url_meta":{"origin":2336,"position":1},"title":"La valeur n’est pas dans le Big Data : la donn\u00e9e est muette","author":"Fred","date":"5 octobre 2015","format":false,"excerpt":"L'entreprise num\u00e9rique et le Big Data, c'\u00e9tait juste un tour de chauffe. 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