{"id":2576,"date":"2017-07-23T13:31:22","date_gmt":"2017-07-23T12:31:22","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=2576"},"modified":"2020-04-02T01:54:38","modified_gmt":"2020-04-02T00:54:38","slug":"la-pub-dans-les-jt","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2017\/07\/23\/la-pub-dans-les-jt\/","title":{"rendered":"La pub dans les JT"},"content":{"rendered":"<p class=\"actu_chapeau\">Depuis\u00a0un d\u00e9cret du 27 mars 1992,\u00a0\u00ab <em>la diffusion des journaux t\u00e9l\u00e9vis\u00e9s (\u2026) dont la dur\u00e9e est inf\u00e9rieure \u00e0 trente minutes, ne peut \u00eatre interrompue par des messages publicitaires<\/em> \u00bb ce qui autorise aux JT de plus de 30mn d&#8217;ins\u00e9rer des messages publicitaires, sous r\u00e9serve de respecter le plafond de 12 minutes de pub par heure.<\/p>\n<p><!--more--><\/p>\n<iframe src=\"\/\/docs.google.com\/viewer?url=https%3A%2F%2Fmouillere.com%2Funiversconvergents%2Fwp-content%2Fuploads%2F2017%2F07%2FRenouvellement-des-autorisations-de-diffusion-des-cha%C3%AEnes-TF1-et-M6.pdf&hl=fr&embedded=true\" class=\"gde-frame\" style=\"width:100%; height:500px; border: none;\" scrolling=\"no\"><\/iframe>\n<p class=\"gde-text\"><a href=\"https:\/\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/Renouvellement-des-autorisations-de-diffusion-des-cha\u00eenes-TF1-et-M6.pdf\" class=\"gde-link\">T\u00e9l\u00e9charger (PDF, 282KB)<\/a><\/p>\n<iframe src=\"\/\/docs.google.com\/viewer?url=https%3A%2F%2Fmouillere.com%2Funiversconvergents%2Fwp-content%2Fuploads%2F2017%2F07%2FD%C3%A9cret-n%C2%B092-280-du-27-mars-1992.pdf&hl=fr&embedded=true\" class=\"gde-frame\" style=\"width:100%; height:500px; border: none;\" scrolling=\"no\"><\/iframe>\n<p class=\"gde-text\"><a href=\"https:\/\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/D\u00e9cret-n\u00b092-280-du-27-mars-1992.pdf\" class=\"gde-link\">T\u00e9l\u00e9charger (PDF, 114KB)<\/a><\/p>\n<p><a href=\"https:\/\/www.nextinpact.com\/news\/104809-le-csa-valide-presence-publicites-dans-journaux-televises-tf1.htm\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.nextinpact.com\/news\/104809-le-csa-valide-presence-publicites-dans-journaux-televises-tf1.htm<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis\u00a0un d\u00e9cret du 27 mars 1992,\u00a0\u00ab la diffusion des journaux t\u00e9l\u00e9vis\u00e9s (\u2026) dont la dur\u00e9e est inf\u00e9rieure \u00e0 trente minutes, ne peut \u00eatre interrompue par des messages publicitaires \u00bb ce&hellip; <\/p>\n","protected":false},"author":1,"featured_media":246,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[59],"class_list":["post-2576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisuel","tag-csa"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/logo_csa.png?fit=243%2C119&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-Fy","jetpack-related-posts":[{"id":2408,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/05\/29\/regles-et-procedures-pour-la-pub-tv\/","url_meta":{"origin":2576,"position":0},"title":"R\u00e8gles et proc\u00e9dures pour la Pub TV","author":"Fred","date":"29 mai 2017","format":false,"excerpt":"Le d\u00e9cret du 27 mars 1992 d\u00e9finit la publicit\u00e9 et le parrainage : \u00ab Toute forme de message t\u00e9l\u00e9vis\u00e9 diffus\u00e9 contre r\u00e9mun\u00e9ration ou autre contrepartie en vue soit de promouvoir la fourniture de biens\u00a0ou\u00a0services, y compris ceux qui sont pr\u00e9sent\u00e9s sous leur appellation g\u00e9n\u00e9rique, dans le cadre d'une activit\u00e9 commerciale,\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/05\/ARPP2.jpg?fit=522%2C322&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4818,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/08\/17\/modification-du-regime-de-la-publicite-televisee\/","url_meta":{"origin":2576,"position":1},"title":"Modification du r\u00e9gime de la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e","author":"Fred","date":"17 ao\u00fbt 2020","format":false,"excerpt":"Les premi\u00e8res modifications de la r\u00e9glementation sur la publicit\u00e9 TV ont \u00e9t\u00e9 publi\u00e9es au Journal Officiel du 6 ao\u00fbt dernier. Le D\u00e9cret n\u00b0 2020-983 du 5 ao\u00fbt 2020 portant modification du r\u00e9gime de publicit\u00e9 t\u00e9l\u00e9vis\u00e9e autorise d\u00e9sormais et encadre la publicit\u00e9 segment\u00e9e et les messages publicitaires concernant le secteur du\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/08\/r04-41319.gif?fit=945%2C524&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/08\/r04-41319.gif?fit=945%2C524&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/08\/r04-41319.gif?fit=945%2C524&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/08\/r04-41319.gif?fit=945%2C524&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1821,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/02\/11\/loi-renseignement-lavis-que-la-cnil-refuse-de-publier\/","url_meta":{"origin":2576,"position":2},"title":"Loi Renseignement : l&#8217;avis que la CNIL refuse de publier","author":"Fred","date":"11 f\u00e9vrier 2016","format":false,"excerpt":"Apr\u00e8s bien des efforts, la CNIL a bien voulu communiquer \u00e0 Next INpac son avis sur le projet de d\u00e9cret relatif aux donn\u00e9es de connexion qu\u2019elle ne souhaitait pas diffuser d\u2019elle-m\u00eame, contrairement \u00e0 l\u2019ARCEP. Next INpact diffuse du coup ce document. http:\/\/www.nextinpact.com\/news\/98483-loi-renseignement-avis-que-cnil-refuse-publier.htm https:\/\/cdn2.nextinpact.com\/medias\/d2015-455-decretloirensdonneesdeconnexion-vs.pdf http:\/\/www.arcep.fr\/uploads\/tx_gsavis\/16-0025.pdf","rel":"","context":"Dans &quot;Cybers\u00e9curit\u00e9&quot;","block_context":{"text":"Cybers\u00e9curit\u00e9","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/cybersecurite\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/4617357_3_b22e_sur-les-reseaux-sociaux-de-nombreux_62ff6ca6b01b759840f332412aece338.jpg?fit=534%2C267&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/4617357_3_b22e_sur-les-reseaux-sociaux-de-nombreux_62ff6ca6b01b759840f332412aece338.jpg?fit=534%2C267&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/4617357_3_b22e_sur-les-reseaux-sociaux-de-nombreux_62ff6ca6b01b759840f332412aece338.jpg?fit=534%2C267&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1189,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/15\/le-csa-declare-labrogation-dautorisation-de-diffusion-de-numero-23-abrogation-qui-peut-etre-annulee-si-la-chaine-renonce-a-sa-revente\/","url_meta":{"origin":2576,"position":3},"title":"Le CSA d\u00e9clare l&#8217;abrogation d&#8217;autorisation de diffusion de Num\u00e9ro 23, abrogation qui peut \u00eatre annul\u00e9e si la chaine renonce \u00e0 sa revente","author":"Fred","date":"15 octobre 2015","format":false,"excerpt":"Le Conseil sup\u00e9rieur de l\u2019audiovisuel, r\u00e9uni en assembl\u00e9e pl\u00e9ni\u00e8re le mercredi 14 octobre 2015, a d\u00e9cid\u00e9 d\u2019abroger l\u2019autorisation de diffusion accord\u00e9e le 3 juillet 2012 \u00e0 la soci\u00e9t\u00e9 Diversit\u00e9 TV pour l\u2019exploitation de sa cha\u00eene Num\u00e9ro 23. Le CSA rel\u00e8ve qu'avec le pacte d\u2019actionnaire conclu (et non d\u00e9clar\u00e9 au CSA)\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4021,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/04\/01\/etude-conjointe-du-csa-et-de-lhadopi-sur-la-diffusion-de-sport-sur-internet\/","url_meta":{"origin":2576,"position":4},"title":"\u00c9tude conjointe du CSA et de l\u2019Hadopi sur le sport sur internet","author":"Fred","date":"1 avril 2020","format":false,"excerpt":"Dans le cadre du projet de la loi sur l'audiovisuel pr\u00e9voyant des outils d\u00e9di\u00e9s \u00e0 la lutte contre le streaming de comp\u00e9titions sportives et en attendant la fusion du CSA et de l'HADOPI au sein de l'ARCOM, les deux autorit\u00e9s administratives ind\u00e9pendantes se sont associ\u00e9es pour publier une \u00e9tude sur\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/04\/2_ServiceOTT_kezako_reference.jpg?fit=600%2C338&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/04\/2_ServiceOTT_kezako_reference.jpg?fit=600%2C338&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/04\/2_ServiceOTT_kezako_reference.jpg?fit=600%2C338&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1176,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/14\/numero-23-abrogation-de-lautorisation-par-le-csa\/","url_meta":{"origin":2576,"position":5},"title":"Num\u00e9ro 23 : abrogation de l\u2019autorisation par le CSA","author":"Fred","date":"14 octobre 2015","format":false,"excerpt":"Le Conseil sup\u00e9rieur de l\u2019audiovisuel, r\u00e9uni en assembl\u00e9e pl\u00e9ni\u00e8re le 14 octobre 2015, a d\u00e9cid\u00e9 d\u2019abroger l\u2019autorisation de diffusion accord\u00e9e le 3 juillet 2012 \u00e0 la soci\u00e9t\u00e9 Diversit\u00e9 TV pour l\u2019exploitation de sa cha\u00eene Num\u00e9ro 23. http:\/\/actualitesdudroit.lamy.fr\/Accueil\/Articles\/tabid\/88\/articleType\/ArticleView\/articleId\/127035\/Default.aspx","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/2576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=2576"}],"version-history":[{"count":3,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/2576\/revisions"}],"predecessor-version":[{"id":4099,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/2576\/revisions\/4099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/246"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=2576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=2576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=2576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}