{"id":270,"date":"2015-07-06T09:16:25","date_gmt":"2015-07-06T08:16:25","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=270"},"modified":"2015-07-06T09:16:25","modified_gmt":"2015-07-06T08:16:25","slug":"alain-couttolenc-nielsen-nous-allons-lancer-total-audience-pour-mesurer-limpact-de-la-publicite-et-du-contenu-sur-les-quatre-ecrans","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/06\/alain-couttolenc-nielsen-nous-allons-lancer-total-audience-pour-mesurer-limpact-de-la-publicite-et-du-contenu-sur-les-quatre-ecrans\/","title":{"rendered":"ALAIN COUTTOLENC (NIELSEN) : \u00abNOUS ALLONS LANCER TOTAL AUDIENCE POUR MESURER L\u2019IMPACT DE LA PUBLICIT\u00c9 ET DU CONTENU SUR LES QUATRE \u00c9CRANS\u00bb"},"content":{"rendered":"<p>En France, nous sommes pr\u00e9sents avant tout via notre suivi de la grande consommation (panel consommateur, traitement des donn\u00e9es scanning des distributeurs\u2026), mais aussi via notre partenariat avec M\u00e9diam\u00e9trie. Au sein de M\u00e9diam\u00e9trie\/\/NetRatings, nous collaborons sur la mesure d\u2019internet avec les Digital Rankings mais aussi sur la solution OCR (Online Campaign Ratings) qui va bient\u00f4t devenir DAR pour Digital Advertising Ratings&#8230;<br \/>\n<a href=\"http:\/\/www.offremedia.com\/voir-article\/alain-couttolenc-nielsen-nous-allons-lancer-total-audience-pour-mesurer-limpact-de-la-publicite-et-du-contenu-sur-les-quatre-ecrans-\/newsletter_id=204511\/\" target=\"_blank\">http:\/\/www.offremedia.com\/voir-article\/alain-couttolenc-nielsen-nous-allons-lancer-total-audience-pour-mesurer-limpact-de-la-publicite-et-du-contenu-sur-les-quatre-ecrans-\/newsletter_id=204511\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En France, nous sommes pr\u00e9sents avant tout via notre suivi de la grande consommation (panel consommateur, traitement des donn\u00e9es scanning des distributeurs\u2026), mais aussi via notre partenariat avec M\u00e9diam\u00e9trie. Au&hellip; <\/p>\n","protected":false},"author":1,"featured_media":271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1650%2C1275&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-4m","jetpack-related-posts":[{"id":1262,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/26\/larpp-reactualise-sa-recommandation-communication-publicitaire-digitale\/","url_meta":{"origin":270,"position":0},"title":"L\u2019ARPP R\u00c9ACTUALISE SA RECOMMANDATION COMMUNICATION PUBLICITAIRE DIGITALE","author":"Fred","date":"26 octobre 2015","format":false,"excerpt":"Le Conseil d\u2019administration de l\u2019ARPP a adopt\u00e9 la 4\u00e8me version de sa Recommandation Communication Publicitaire Digitale. Cette mise \u00e0 jour propose un enrichissement de la grille de lecture destin\u00e9 \u00e0 permettre une meilleure perception des formats et techniques relevant de la communication publicitaire digitale. Quatre points ont \u00e9t\u00e9 ajout\u00e9s :\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2563,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/07\/14\/gravity-et-skyline-nouvelles-alliances-face-au-duopole-google-et-facebook\/","url_meta":{"origin":270,"position":1},"title":"Gravity et Skyline, nouvelles alliances face au duopole Google et Facebook","author":"Fred","date":"14 juillet 2017","format":false,"excerpt":"Le duopole Google et Facebook repr\u00e9sente 70% des investissements publicitaires gr\u00e2ce \u00e0 l'exploitation massive des donn\u00e9es des utilisateurs. Deux soci\u00e9t\u00e9s am\u00e9ricaines se partagent donc le march\u00e9 de la data et de la publicit\u00e9 en payant par ailleurs un minimum d'imp\u00f4ts en France. Quelle serait la position de l'administration am\u00e9ricaine si\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2180,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/10\/26\/les-72-questions-posees-aux-annonceurs-relatives-a-la-situation-concurrentielle-du-secteur-de-la-publicite-sur-internet-et-limportance-de-lexploitation-des-donnees\/","url_meta":{"origin":270,"position":2},"title":"Les 72 questions pos\u00e9es aux annonceurs relatives \u00e0 la situation concurrentielle du secteur de la publicit\u00e9 sur Internet et l&#8217;importance de l&#8217;exploitation des donn\u00e9es","author":"Fred","date":"26 octobre 2016","format":false,"excerpt":"L'Autorit\u00e9 de la concurrence s'est enfin d\u00e9cid\u00e9e de se saisir \u00e0 nouveau pour avis pour \u00e9valuer la situation concurrentielle du secteur de la publicit\u00e9 sur Internet et l'importance de l'exploitation des donn\u00e9es, six ans apr\u00e8s son premier avis sur ce secteur (avis 10-A-29 du 14 d\u00e9cembre 2010 sur le fonctionnement\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":3582,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/01\/23\/publicite-digitale-en-2020-protection-des-donnees-personnelles-roi-ciblage-contextuel-et-ott\/","url_meta":{"origin":270,"position":3},"title":"Publicit\u00e9 digitale en 2020: protection des donn\u00e9es personnelles, ROI, ciblage contextuel et OTT","author":"Fred","date":"23 janvier 2020","format":false,"excerpt":"Selon l\u2019\u00e9tude \"Industry Pulse\" d\u2019Integral Ad Science (IAS) men\u00e9e en Allemagne, Asie du Sud-Est, Australie, \u00c9tats-Unis, France, Japon et Royaume-Uni, les principaux d\u00e9fis des acteurs de la publicit\u00e9 digitale en 2020 sont la protection des donn\u00e9es personnelles, le ROI, le ciblage contextuel et la TV connect\u00e9e. La mise en conformit\u00e9\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6305,"url":"https:\/\/mouillere.com\/universconvergents\/2024\/10\/21\/impact-environnemental-des-pratiques-audiovisuelles\/","url_meta":{"origin":270,"position":4},"title":"Impact environnemental des pratiques audiovisuelles","author":"Fred","date":"21 octobre 2024","format":false,"excerpt":"L'ARCOM et l'ADEME ont publi\u00e9 une \u00e9tude mesurant l\u2019impact environnemental des pratiques audiovisuelles en analysant l'impact des terminaux (TV, d\u00e9codeur, radio, tablette, smartphone), des r\u00e9seaux (TNT, FM, Wifi, 4G\/5G) et des centres de donn\u00e9es. L\u2019article 15 de la loi du 22 ao\u00fbt 2021 portant lutte contre le d\u00e9r\u00e8glement climatique et\u2026","rel":"","context":"Dans &quot;Environnement&quot;","block_context":{"text":"Environnement","link":"https:\/\/mouillere.com\/universconvergents\/category\/environnement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/10\/2024-10-ARCOM-IMPACT-ENVIRONNEMENTAL-STREAMING.png?fit=1200%2C657&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/10\/2024-10-ARCOM-IMPACT-ENVIRONNEMENTAL-STREAMING.png?fit=1200%2C657&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/10\/2024-10-ARCOM-IMPACT-ENVIRONNEMENTAL-STREAMING.png?fit=1200%2C657&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/10\/2024-10-ARCOM-IMPACT-ENVIRONNEMENTAL-STREAMING.png?fit=1200%2C657&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/10\/2024-10-ARCOM-IMPACT-ENVIRONNEMENTAL-STREAMING.png?fit=1200%2C657&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2261,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/03\/02\/nouvelles-regles-europeennes-en-matiere-de-portabilite-transfrontiere\/","url_meta":{"origin":270,"position":5},"title":"Nouvelles r\u00e8gles europ\u00e9ennes en mati\u00e8re de portabilit\u00e9 transfronti\u00e8re","author":"Fred","date":"2 mars 2017","format":false,"excerpt":"Nouvelle \u00e9tape importante dans le cadre du Digital Single Market : https:\/\/youtu.be\/ORGNoRLo80c Les Europ\u00e9ens pourront bient\u00f4t profiter pleinement de leurs abonnements \u00e0 des services en ligne pour regarder la t\u00e9l\u00e9vision en ligne ou des films (Netflix, Amazon Prime), assister \u00e0 des manifestations sportives, lire des livres \u00e9lectroniques, jouer \u00e0 des\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/03\/new-carousel-dsmalt-500x254px.jpg?fit=500%2C254&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=270"}],"version-history":[{"count":2,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/270\/revisions"}],"predecessor-version":[{"id":273,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/270\/revisions\/273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/271"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}