{"id":2856,"date":"2018-10-22T23:58:37","date_gmt":"2018-10-22T22:58:37","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=2856"},"modified":"2018-10-23T10:19:39","modified_gmt":"2018-10-23T09:19:39","slug":"facebook-apres-les-fake-news-les-fake-personnal-data-protections-voici-les-fake-video-ads-revenues","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2018\/10\/22\/facebook-apres-les-fake-news-les-fake-personnal-data-protections-voici-les-fake-video-ads-revenues\/","title":{"rendered":"Facebook : Apr\u00e8s les Fake News, les Fake Personnal Data Protections, voici les Fake Video Ads Revenues"},"content":{"rendered":"<p>Un nouvel \u00e9pisode impliquant Facebook que l\u2019on va finir par rebaptiser Fakebook tant ce r\u00e9seau social se transforme peu \u00e0 peu en v\u00e9ritable mur du mensonge.<\/p>\n<p><!--more--><\/p>\n<p>De l&#8217;enqu\u00eate du FT en 2016 \u00e9voquant une erreur de calcul de performance des vid\u00e9os de 60 \u00e0 80 %, aux \u00e9valuations des annonceurs eux-m\u00eames (150 % \u00e0 900 % de surestimation), et des mois o\u00f9 des fausses estimations de revenus publicitaires\u00a0ont \u00e9t\u00e9 vendues, des annonceurs am\u00e9ricains ont lanc\u00e9 une class action contre Facebook.<\/p>\n<iframe src=\"\/\/docs.google.com\/viewer?url=https%3A%2F%2Fmouillere.com%2Funiversconvergents%2Fwp-content%2Fuploads%2F2018%2F10%2F2018-10-16-FacebookAdsFraud.pdf&hl=fr&embedded=true\" class=\"gde-frame\" style=\"width:100%; height:500px; border: none;\" scrolling=\"no\"><\/iframe>\n<p class=\"gde-text\"><a href=\"https:\/\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/10\/2018-10-16-FacebookAdsFraud.pdf\" class=\"gde-link\">T\u00e9l\u00e9charger (PDF, 668KB)<\/a><\/p>\n<p><a href=\"https:\/\/assets.documentcloud.org\/documents\/5004295\/d5cb8373-8cbb-4e81-9710-f2ccf4481b74.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/assets.documentcloud.org\/documents\/5004295\/d5cb8373-8cbb-4e81-9710-f2ccf4481b74.pdf<\/a><\/p>\n<p><a href=\"https:\/\/slate.com\/technology\/2018\/10\/facebook-online-video-pivot-metrics-false.html\" target=\"_blank\" rel=\"noopener\">https:\/\/slate.com\/technology\/2018\/10\/facebook-online-video-pivot-metrics-false.html<\/a><\/p>\n<p><a href=\"http:\/\/www.slate.fr\/story\/168851\/fausses-statistiques-facebook-videos-licenciements\" target=\"_blank\" rel=\"noopener\">http:\/\/www.slate.fr\/story\/168851\/fausses-statistiques-facebook-videos-licenciements<\/a><\/p>\n<p><a href=\"https:\/\/www.cbsnews.com\/news\/facebook-committed-fraud-lawsuit-claims\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.cbsnews.com\/news\/facebook-committed-fraud-lawsuit-claims\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un nouvel \u00e9pisode impliquant Facebook que l\u2019on va finir par rebaptiser Fakebook tant ce r\u00e9seau social se transforme peu \u00e0 peu en v\u00e9ritable mur du mensonge.<\/p>\n","protected":false},"author":1,"featured_media":2858,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-2856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/10\/fakebook.jpg?fit=1920%2C960&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-K4","jetpack-related-posts":[{"id":5600,"url":"https:\/\/mouillere.com\/universconvergents\/2023\/07\/05\/apres-les-fake-video-ads-revenues-de-facebook-les-fake-true-view-de-google-ou-comment-devenir-leader-du-marche-publicitaire-en-arnaquant-tout-le-monde\/","url_meta":{"origin":2856,"position":0},"title":"Apr\u00e8s les Fake Video Ads Revenues de Facebook, les Fake True View de Google ou comment devenir leader du march\u00e9 publicitaire en arnaquant tout le monde","author":"Fred","date":"5 juillet 2023","format":false,"excerpt":"De l\u2019enqu\u00eate du FT en 2016 \u00e9voquant une erreur de calcul de performance des vid\u00e9os de 60 \u00e0 80 %, aux \u00e9valuations des annonceurs eux-m\u00eames (150 % \u00e0 900 % de surestimation), et des mois o\u00f9 des fausses estimations de revenus publicitaires ont \u00e9t\u00e9 vendues, des annonceurs am\u00e9ricains ont lanc\u00e9\u2026","rel":"","context":"Dans &quot;IT&quot;","block_context":{"text":"IT","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/07\/google_0.png?fit=624%2C286&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/07\/google_0.png?fit=624%2C286&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/07\/google_0.png?fit=624%2C286&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":4533,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/05\/14\/amende-record-de-5-milliardse-du-ftc-confirmee-dans-laffaire-facebook-cambridge-analytica\/","url_meta":{"origin":2856,"position":1},"title":"Amende record de 5 milliards\u20ac du FTC confirm\u00e9e dans l&#8217;affaire Facebook-Cambridge Analytica","author":"Fred","date":"14 mai 2020","format":false,"excerpt":"\"As the Court notes, the historic $5 billion settlement is \u2018by far\u2019 the largest monetary penalty ever obtained by the United States on behalf of the FTC and the \u2018second largest in any context.\u2019 At the same time, the Court also highlights that the conduct relief included in this settlement\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/05\/fb-socmed-tw-1200x600-pen.png?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/05\/fb-socmed-tw-1200x600-pen.png?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/05\/fb-socmed-tw-1200x600-pen.png?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/05\/fb-socmed-tw-1200x600-pen.png?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/05\/fb-socmed-tw-1200x600-pen.png?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2826,"url":"https:\/\/mouillere.com\/universconvergents\/2018\/10\/04\/rapport-berge-vers-une-publicite-tv-ciblee\/","url_meta":{"origin":2856,"position":2},"title":"Rapport Berg\u00e9: vers une publicit\u00e9 TV cibl\u00e9e","author":"Fred","date":"4 octobre 2018","format":false,"excerpt":"Dans son rapport pour une \u00abune nouvelle r\u00e9gulation de la communication audiovisuelle \u00e0 l'\u00e8re du num\u00e9rique\u00bb, outre les r\u00e9formes de la redevance audiovisuelle (\u00abUniversaliser l'assiette de la contribution\u00a0\u00bb) ou de l\u2019Hadopi qui n\u2019a jamais rempli son pr\u00e9tendu r\u00f4le d\u2019Haute Autorit\u00e9 pour la Diffusion des \u0152uvres et la Protection des droits\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/10\/tv-ads.png?fit=833%2C833&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/10\/tv-ads.png?fit=833%2C833&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/10\/tv-ads.png?fit=833%2C833&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/10\/tv-ads.png?fit=833%2C833&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2180,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/10\/26\/les-72-questions-posees-aux-annonceurs-relatives-a-la-situation-concurrentielle-du-secteur-de-la-publicite-sur-internet-et-limportance-de-lexploitation-des-donnees\/","url_meta":{"origin":2856,"position":3},"title":"Les 72 questions pos\u00e9es aux annonceurs relatives \u00e0 la situation concurrentielle du secteur de la publicit\u00e9 sur Internet et l&#8217;importance de l&#8217;exploitation des donn\u00e9es","author":"Fred","date":"26 octobre 2016","format":false,"excerpt":"L'Autorit\u00e9 de la concurrence s'est enfin d\u00e9cid\u00e9e de se saisir \u00e0 nouveau pour avis pour \u00e9valuer la situation concurrentielle du secteur de la publicit\u00e9 sur Internet et l'importance de l'exploitation des donn\u00e9es, six ans apr\u00e8s son premier avis sur ce secteur (avis 10-A-29 du 14 d\u00e9cembre 2010 sur le fonctionnement\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2563,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/07\/14\/gravity-et-skyline-nouvelles-alliances-face-au-duopole-google-et-facebook\/","url_meta":{"origin":2856,"position":4},"title":"Gravity et Skyline, nouvelles alliances face au duopole Google et Facebook","author":"Fred","date":"14 juillet 2017","format":false,"excerpt":"Le duopole Google et Facebook repr\u00e9sente 70% des investissements publicitaires gr\u00e2ce \u00e0 l'exploitation massive des donn\u00e9es des utilisateurs. Deux soci\u00e9t\u00e9s am\u00e9ricaines se partagent donc le march\u00e9 de la data et de la publicit\u00e9 en payant par ailleurs un minimum d'imp\u00f4ts en France. Quelle serait la position de l'administration am\u00e9ricaine si\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4840,"url":"https:\/\/mouillere.com\/universconvergents\/2021\/03\/09\/gafam-les-barons-du-monde-numerique\/","url_meta":{"origin":2856,"position":5},"title":"GAFAM : les barons du monde num\u00e9rique","author":"Fred","date":"9 mars 2021","format":false,"excerpt":"\"La dictature parfaite serait une dictature qui aurait les apparences de la d\u00e9mocratie, une prison sans murs dont les prisonniers ne songeraient pas \u00e0 s'\u00e9vader. Un syst\u00e8me d'esclavage o\u00f9, gr\u00e2ce \u00e0 la consommation et au divertissement, les esclaves auraient l'amour de leur servitude\u201c (Aldous Huxley) \"La libert\u00e9 politique contribue \u00e0\u2026","rel":"","context":"Dans &quot;IT&quot;","block_context":{"text":"IT","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/06\/CA-GAFAM.jpg?fit=913%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/06\/CA-GAFAM.jpg?fit=913%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/06\/CA-GAFAM.jpg?fit=913%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/06\/CA-GAFAM.jpg?fit=913%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/2856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=2856"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/2856\/revisions"}],"predecessor-version":[{"id":2859,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/2856\/revisions\/2859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/2858"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=2856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=2856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=2856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}