{"id":2982,"date":"2019-05-30T23:44:16","date_gmt":"2019-05-30T22:44:16","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=2982"},"modified":"2019-06-04T09:49:20","modified_gmt":"2019-06-04T08:49:20","slug":"tracabilite-des-flux-programmatiques","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2019\/05\/30\/tracabilite-des-flux-programmatiques\/","title":{"rendered":"Tra\u00e7abilit\u00e9 des flux programmatiques"},"content":{"rendered":"<p>L\u2019IAB France vient de publier le \u00abGuide de la Tra\u00e7abilit\u00e9<br \/>des Flux Programmatiques\u00bb pour comprendre la cha\u00eene de valeur, ses interactions et ses protocoles d\u2019\u00e9changes. <!--more--><\/p>\n<iframe src=\"\/\/docs.google.com\/viewer?url=https%3A%2F%2Fmouillere.com%2Funiversconvergents%2Fwp-content%2Fuploads%2F2019%2F06%2Fguide_tracabilite_des_flux_programmatiques.pdf&hl=fr&embedded=true\" class=\"gde-frame\" style=\"width:100%; height:500px; border: none;\" scrolling=\"no\"><\/iframe>\n<p class=\"gde-text\"><a href=\"https:\/\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/06\/guide_tracabilite_des_flux_programmatiques.pdf\" class=\"gde-link\">T\u00e9l\u00e9charger (PDF, 4.74Mo)<\/a><\/p>\n\n\n<p><a href=\"https:\/\/www.offremedia.com\/liab-france-publie-le-guide-sur-la-tracabilite-des-flux-programmatiques\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\">https:\/\/www.offremedia.com\/liab-france-publie-le-guide-sur-la-tracabilite-des-flux-programmatiques<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.iabfrance.com\/actualite\/programmatique-quelles-solutions-pour-la-tracabilite\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\">https:\/\/www.iabfrance.com\/actualite\/programmatique-quelles-solutions-pour-la-tracabilite<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019IAB France vient de publier le \u00abGuide de la Tra\u00e7abilit\u00e9des Flux Programmatiques\u00bb pour comprendre la cha\u00eene de valeur, ses interactions et ses protocoles d\u2019\u00e9changes.<\/p>\n","protected":false},"author":1,"featured_media":2985,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,28],"tags":[],"class_list":["post-2982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/06\/nl2045-entete-iab.png?fit=1164%2C787&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-M6","jetpack-related-posts":[{"id":2573,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/07\/23\/le-programmatique-est-partout\/","url_meta":{"origin":2982,"position":0},"title":"Le programmatique est partout","author":"Fred","date":"23 juillet 2017","format":false,"excerpt":"Le JDNet consacre un article sur le programmatique \u00e0 la TV (PTV) alliant la puissance du canal TV pour la notori\u00e9t\u00e9 d'une marque \u00e0 celle du \u00a0num\u00e9rique\u00a0comme canal privil\u00e9gi\u00e9 du\u00a0marketing direct (ciblage et personnalisation). 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