{"id":3598,"date":"2020-01-28T18:26:00","date_gmt":"2020-01-28T17:26:00","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=3598"},"modified":"2020-04-02T04:09:42","modified_gmt":"2020-04-02T03:09:42","slug":"livre-blanc-du-geste-et-de-liab-sur-laudio-digital","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2020\/01\/28\/livre-blanc-du-geste-et-de-liab-sur-laudio-digital\/","title":{"rendered":"Livre blanc du Geste et de l&#8217;Iab sur l&#8217;Audio Digital"},"content":{"rendered":"<p>A l&#8217;occasion du dernier Salon de la radio et de l\u2019audio digital, le Geste et l\u2019Iab ont publi\u00e9 la 3\u00e8me \u00e9dition du livre blanc consacr\u00e9 aux mutations de l\u2019audio digital.<\/p>\n<p><!--more--><\/p>\n<iframe src=\"\/\/docs.google.com\/viewer?url=https%3A%2F%2Fmouillere.com%2Funiversconvergents%2Fwp-content%2Fuploads%2F2020%2F01%2FLivre-Blanc-Audio-Digital-2020.pdf&hl=fr&embedded=true\" class=\"gde-frame\" style=\"width:100%; height:500px; border: none;\" scrolling=\"no\"><\/iframe>\n<p class=\"gde-text\"><a href=\"https:\/\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/Livre-Blanc-Audio-Digital-2020.pdf\" class=\"gde-link\">T\u00e9l\u00e9charger (PDF, 1.99Mo)<\/a><\/p>\n<p><a href=\"https:\/\/www.geste.fr\/livre-blanc-audio-digital-edition-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.geste.fr\/livre-blanc-audio-digital-edition-2020\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A l&#8217;occasion du dernier Salon de la radio et de l\u2019audio digital, le Geste et l\u2019Iab ont publi\u00e9 la 3\u00e8me \u00e9dition du livre blanc consacr\u00e9 aux mutations de l\u2019audio digital.<\/p>\n","protected":false},"author":1,"featured_media":3600,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[],"class_list":["post-3598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisuel"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/download-1.jpg?fit=386%2C130&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-W2","jetpack-related-posts":[{"id":5373,"url":"https:\/\/mouillere.com\/universconvergents\/2023\/02\/14\/guide-de-la-nouvelle-publicite-digitale\/","url_meta":{"origin":3598,"position":0},"title":"Guide de la nouvelle publicit\u00e9 digitale","author":"Fred","date":"14 f\u00e9vrier 2023","format":false,"excerpt":"Alliance Digitale, fusion de l\u2019IAB France et de la Marketing Mobile Association (MMA) France, a publi\u00e9 le Guide de la nouvelle publicit\u00e9 digitale pour s'adapter au choix de l\u2019utilisateur entre accepter ou non de partager ses donn\u00e9es.","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-02-02-Guide-de-la-nouvelle-publicite-digitale.jpg?fit=1200%2C648&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-02-02-Guide-de-la-nouvelle-publicite-digitale.jpg?fit=1200%2C648&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-02-02-Guide-de-la-nouvelle-publicite-digitale.jpg?fit=1200%2C648&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-02-02-Guide-de-la-nouvelle-publicite-digitale.jpg?fit=1200%2C648&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-02-02-Guide-de-la-nouvelle-publicite-digitale.jpg?fit=1200%2C648&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1572,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/12\/04\/comment-liab-veut-contrer-les-adblockers-avec-son-programme-lean\/","url_meta":{"origin":3598,"position":1},"title":"Comment l&#8217;IAB veut contrer les adblockers avec son programme LEAN","author":"Fred","date":"4 d\u00e9cembre 2015","format":false,"excerpt":"Alors que l'adblocking se g\u00e9n\u00e9ralise, l'IAB qui regroupe les acteurs de la publicit\u00e9 digitale souhaite faire \u00e9voluer la publicit\u00e9 vers des pratiques plus responsables. Explication du pr\u00e9sident de l'IAB France, David Lacombled. http:\/\/www.e-marketing.fr\/Thematique\/Communication-1005\/Breves\/Comment-l-IAB-veut-contrer-les-adblockers-avec-son-programme-LEAn-262409.htm \u00a0","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/cover_adblock.png?fit=600%2C208&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/cover_adblock.png?fit=600%2C208&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/cover_adblock.png?fit=600%2C208&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1034,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/30\/les-principaux-defis-et-opportunites-de-la-video-analyses-dans-19-pays-par-liab\/","url_meta":{"origin":3598,"position":2},"title":"Les principaux d\u00e9fis et opportunit\u00e9s de la vid\u00e9o analys\u00e9s dans 19 pays par l\u2019IAB","author":"Fred","date":"30 septembre 2015","format":false,"excerpt":"Dans son rapport \u00abThe IAB State of the Digital Video World\u00bb, l\u2019IAB fait un \u00e9tat des lieux du march\u00e9 de la vid\u00e9o dans 19 pays. Le rapport d\u00e9taille pour chaque pays les revenus publicitaires engendr\u00e9s par la vid\u00e9o, les disponibilit\u00e9s en wireless et broadband, les opportunit\u00e9s et challenges per\u00e7us par\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4656,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/06\/18\/filtrage-internet\/","url_meta":{"origin":3598,"position":3},"title":"Filtrage internet","author":"Fred","date":"18 juin 2020","format":false,"excerpt":"Me Polyanna Bigle du cabinet Lexing Alain Bensoussan Avocats a co-\u00e9crit avec le sp\u00e9cialiste de la cybers\u00e9curit\u00e9 Olfeo un livre blanc consacr\u00e9 \u00e0 la question \u00e9pineuse du filtrage internet. https:\/\/www.alain-bensoussan.com\/avocats\/edition-2020-du-livre-blanc-filtrage-internet\/2020\/06\/18\/","rel":"","context":"Dans &quot;Cybers\u00e9curit\u00e9&quot;","block_context":{"text":"Cybers\u00e9curit\u00e9","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/cybersecurite\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/06\/Capture-d%E2%80%99e%CC%81cran-2020-06-18-a%CC%80-10.32.23.jpg?fit=855%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/06\/Capture-d%E2%80%99e%CC%81cran-2020-06-18-a%CC%80-10.32.23.jpg?fit=855%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/06\/Capture-d%E2%80%99e%CC%81cran-2020-06-18-a%CC%80-10.32.23.jpg?fit=855%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/06\/Capture-d%E2%80%99e%CC%81cran-2020-06-18-a%CC%80-10.32.23.jpg?fit=855%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6231,"url":"https:\/\/mouillere.com\/universconvergents\/2024\/09\/10\/bonnes-et-mauvaises-pratiques-des-parcours-digitaux-et-de-consentement\/","url_meta":{"origin":3598,"position":4},"title":"Bonnes et mauvaises pratiques des parcours digitaux et de consentement","author":"Fred","date":"10 septembre 2024","format":false,"excerpt":"Face aux Dark patterns, Consent or Pay et autres pratiques n'ayant pour seule finalit\u00e9 que de vicier le consentement, la F\u00e9d\u00e9ration des Tiers de Confiance du Num\u00e9rique (FnTC) publie un guide sur les bonnes pratiques des parcours digitaux et de consentement. \u00a0 Bonnes pratiques https:\/\/youtu.be\/e961QKnKxYI Le Guide de bonnes pratiques\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/09\/DarkPatterns.png?fit=1200%2C803&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/09\/DarkPatterns.png?fit=1200%2C803&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/09\/DarkPatterns.png?fit=1200%2C803&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/09\/DarkPatterns.png?fit=1200%2C803&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/09\/DarkPatterns.png?fit=1200%2C803&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3582,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/01\/23\/publicite-digitale-en-2020-protection-des-donnees-personnelles-roi-ciblage-contextuel-et-ott\/","url_meta":{"origin":3598,"position":5},"title":"Publicit\u00e9 digitale en 2020: protection des donn\u00e9es personnelles, ROI, ciblage contextuel et OTT","author":"Fred","date":"23 janvier 2020","format":false,"excerpt":"Selon l\u2019\u00e9tude \"Industry Pulse\" d\u2019Integral Ad Science (IAS) men\u00e9e en Allemagne, Asie du Sud-Est, Australie, \u00c9tats-Unis, France, Japon et Royaume-Uni, les principaux d\u00e9fis des acteurs de la publicit\u00e9 digitale en 2020 sont la protection des donn\u00e9es personnelles, le ROI, le ciblage contextuel et la TV connect\u00e9e. La mise en conformit\u00e9\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/3598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=3598"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/3598\/revisions"}],"predecessor-version":[{"id":3601,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/3598\/revisions\/3601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/3600"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=3598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=3598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=3598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}