{"id":410,"date":"2015-07-22T14:14:37","date_gmt":"2015-07-22T13:14:37","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=410"},"modified":"2015-07-22T14:14:37","modified_gmt":"2015-07-22T13:14:37","slug":"iab-europe-road-to-programmatic-white-paper","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/22\/iab-europe-road-to-programmatic-white-paper\/","title":{"rendered":"IAB Europe Road to Programmatic White Paper"},"content":{"rendered":"

The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic strategies by detailing some key factors for consideration. With a buy-side and sell-side decision tree, the White Paper covers scenarios for decision, data considerations and other strategic considerations including quality, programmatic mobile and video.
\nhttp:\/\/www.iabeurope.eu\/research-and-papers\/iab-europe-road-programmatic-white-paper<\/a><\/p>\n

http:\/\/www.iabeurope.eu\/files\/7914\/3703\/3900\/IAB_Europe_Road_to_Programmatic_White_Paper_July_2015_15.07.15.pdf<\/a><\/p>\n

IAB Europe Road to Programmatic White Paper<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic strategies by detailing some key factors for consideration. With a… <\/p>\n","protected":false},"author":1,"featured_media":412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.12.19.jpg?fit=2390%2C1118&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-6C","jetpack-related-posts":[{"id":1419,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/11\/17\/sky-brings-programmatic-to-video\/","url_meta":{"origin":410,"position":0},"title":"Sky brings programmatic to video","author":"Fred","date":"17 novembre 2015","format":false,"excerpt":"U.K. pay TV broadcaster Sky is going deeper into programmatic with a new programmatic video ad system. http:\/\/digiday.com\/platforms\/sky-manages-video-inventory-holistically-videology-tech\/","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Screen-Shot-2014-04-22-at-5.36.34-PM-1024x698.png?fit=1024%2C698&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Screen-Shot-2014-04-22-at-5.36.34-PM-1024x698.png?fit=1024%2C698&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Screen-Shot-2014-04-22-at-5.36.34-PM-1024x698.png?fit=1024%2C698&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Screen-Shot-2014-04-22-at-5.36.34-PM-1024x698.png?fit=1024%2C698&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":147,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/11\/us-fcc-open-internet-order-a-model-for-europe\/","url_meta":{"origin":410,"position":1},"title":"US FCC Open Internet Order a model for Europe","author":"Fred","date":"11 juin 2015","format":false,"excerpt":"It is over two years that Europe is divided on net neutrality. 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