{"id":414,"date":"2015-07-17T14:16:27","date_gmt":"2015-07-17T13:16:27","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=414"},"modified":"2015-07-22T14:19:22","modified_gmt":"2015-07-22T13:19:22","slug":"im-impact-publie-un-livre-blanc-sur-les-best-practices-de-la-publicite-video-sur-internet","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/17\/im-impact-publie-un-livre-blanc-sur-les-best-practices-de-la-publicite-video-sur-internet\/","title":{"rendered":"IM IMPACT PUBLIE UN LIVRE BLANC SUR LES BEST PRACTICES DE LA PUBLICIT\u00c9 VID\u00c9O SUR INTERNET"},"content":{"rendered":"<p>Le bureau-conseil en efficacit\u00e9 publicitaire IM Impact, co-fond\u00e9 et pr\u00e9sid\u00e9 par Bruno Poyet (Climat Media Agency), a publi\u00e9 un livre blanc intitul\u00e9 \u00abPublicit\u00e9 Vid\u00e9o sur Internet \u2013 Best Practices et Web Hook\u00bb. Il aborde en une quinzaine de pages sous quelles conditions une publicit\u00e9 TV peut passer sur Internet et comment s\u2019assurer de son efficacit\u00e9.<br \/>\n<a href=\"http:\/\/www.offremedia.com\/media\/deliacms\/media\/1365\/136549-4b9f4a.pdf\" target=\"_blank\">http:\/\/www.offremedia.com\/media\/deliacms\/media\/1365\/136549-4b9f4a.pdf<\/a><\/p>\n<p><a href=\"https:\/\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Publicit\u00e9-et-Internet-Best-Practices.pdf\">Publicit\u00e9 et Internet Best Practices<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le bureau-conseil en efficacit\u00e9 publicitaire IM Impact, co-fond\u00e9 et pr\u00e9sid\u00e9 par Bruno Poyet (Climat Media Agency), a publi\u00e9 un livre blanc intitul\u00e9 \u00abPublicit\u00e9 Vid\u00e9o sur Internet \u2013 Best Practices et&hellip; <\/p>\n","protected":false},"author":1,"featured_media":416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.18.17.jpg?fit=1402%2C1340&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-6G","jetpack-related-posts":[{"id":5860,"url":"https:\/\/mouillere.com\/universconvergents\/2024\/02\/13\/evolution-du-marche-de-la-publicite-et-impact-sur-le-financement-des-medias\/","url_meta":{"origin":414,"position":0},"title":"Evolution du march\u00e9 de la publicit\u00e9 et impact sur le financement des m\u00e9dias","author":"Fred","date":"13 f\u00e9vrier 2024","format":false,"excerpt":"Une \u00e9tude r\u00e9cente men\u00e9e par l\u2019Arcom (Autorit\u00e9 de r\u00e9gulation de la communication audiovisuelle et num\u00e9rique) et la Direction G\u00e9n\u00e9rale des M\u00e9dias et des Industries Culturelles (DGMIC) du minist\u00e8re de la Culture examine l\u2019\u00e9volution du march\u00e9 de la publicit\u00e9 et son impact sur le financement des m\u00e9dias. Le march\u00e9 de la\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/02\/Evolution-du-marche-de-la-communication-et-impact-sur-le-financement-des-medias-par-la-publicite.jpg?fit=595%2C842&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/02\/Evolution-du-marche-de-la-communication-et-impact-sur-le-financement-des-medias-par-la-publicite.jpg?fit=595%2C842&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/02\/Evolution-du-marche-de-la-communication-et-impact-sur-le-financement-des-medias-par-la-publicite.jpg?fit=595%2C842&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2180,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/10\/26\/les-72-questions-posees-aux-annonceurs-relatives-a-la-situation-concurrentielle-du-secteur-de-la-publicite-sur-internet-et-limportance-de-lexploitation-des-donnees\/","url_meta":{"origin":414,"position":1},"title":"Les 72 questions pos\u00e9es aux annonceurs relatives \u00e0 la situation concurrentielle du secteur de la publicit\u00e9 sur Internet et l&#8217;importance de l&#8217;exploitation des donn\u00e9es","author":"Fred","date":"26 octobre 2016","format":false,"excerpt":"L'Autorit\u00e9 de la concurrence s'est enfin d\u00e9cid\u00e9e de se saisir \u00e0 nouveau pour avis pour \u00e9valuer la situation concurrentielle du secteur de la publicit\u00e9 sur Internet et l'importance de l'exploitation des donn\u00e9es, six ans apr\u00e8s son premier avis sur ce secteur (avis 10-A-29 du 14 d\u00e9cembre 2010 sur le fonctionnement\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2563,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/07\/14\/gravity-et-skyline-nouvelles-alliances-face-au-duopole-google-et-facebook\/","url_meta":{"origin":414,"position":2},"title":"Gravity et Skyline, nouvelles alliances face au duopole Google et Facebook","author":"Fred","date":"14 juillet 2017","format":false,"excerpt":"Le duopole Google et Facebook repr\u00e9sente 70% des investissements publicitaires gr\u00e2ce \u00e0 l'exploitation massive des donn\u00e9es des utilisateurs. Deux soci\u00e9t\u00e9s am\u00e9ricaines se partagent donc le march\u00e9 de la data et de la publicit\u00e9 en payant par ailleurs un minimum d'imp\u00f4ts en France. Quelle serait la position de l'administration am\u00e9ricaine si\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6305,"url":"https:\/\/mouillere.com\/universconvergents\/2024\/10\/21\/impact-environnemental-des-pratiques-audiovisuelles\/","url_meta":{"origin":414,"position":3},"title":"Impact environnemental des pratiques audiovisuelles","author":"Fred","date":"21 octobre 2024","format":false,"excerpt":"L'ARCOM et l'ADEME ont publi\u00e9 une \u00e9tude mesurant l\u2019impact environnemental des pratiques audiovisuelles en analysant l'impact des terminaux (TV, d\u00e9codeur, radio, tablette, smartphone), des r\u00e9seaux (TNT, FM, Wifi, 4G\/5G) et des centres de donn\u00e9es. L\u2019article 15 de la loi du 22 ao\u00fbt 2021 portant lutte contre le d\u00e9r\u00e8glement climatique et\u2026","rel":"","context":"Dans &quot;Environnement&quot;","block_context":{"text":"Environnement","link":"https:\/\/mouillere.com\/universconvergents\/category\/environnement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/10\/2024-10-ARCOM-IMPACT-ENVIRONNEMENTAL-STREAMING.png?fit=1200%2C657&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/10\/2024-10-ARCOM-IMPACT-ENVIRONNEMENTAL-STREAMING.png?fit=1200%2C657&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/10\/2024-10-ARCOM-IMPACT-ENVIRONNEMENTAL-STREAMING.png?fit=1200%2C657&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/10\/2024-10-ARCOM-IMPACT-ENVIRONNEMENTAL-STREAMING.png?fit=1200%2C657&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/10\/2024-10-ARCOM-IMPACT-ENVIRONNEMENTAL-STREAMING.png?fit=1200%2C657&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2408,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/05\/29\/regles-et-procedures-pour-la-pub-tv\/","url_meta":{"origin":414,"position":4},"title":"R\u00e8gles et proc\u00e9dures pour la Pub TV","author":"Fred","date":"29 mai 2017","format":false,"excerpt":"Le d\u00e9cret du 27 mars 1992 d\u00e9finit la publicit\u00e9 et le parrainage : \u00ab Toute forme de message t\u00e9l\u00e9vis\u00e9 diffus\u00e9 contre r\u00e9mun\u00e9ration ou autre contrepartie en vue soit de promouvoir la fourniture de biens\u00a0ou\u00a0services, y compris ceux qui sont pr\u00e9sent\u00e9s sous leur appellation g\u00e9n\u00e9rique, dans le cadre d'une activit\u00e9 commerciale,\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/05\/ARPP2.jpg?fit=522%2C322&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3552,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/01\/15\/projet-de-recommandations-cnil-sur-la-publicite-ciblee\/","url_meta":{"origin":414,"position":5},"title":"Projet de recommandations CNIL sur la publicit\u00e9 cibl\u00e9e","author":"Fred","date":"15 janvier 2020","format":false,"excerpt":"Apr\u00e8s six mois de concertation, la CNIL vient de publier son projet de recommandation relatif aux cookies et autres traceurs publicitaires afin d'\u00e9clairer les \u00e9diteurs sur les bonnes pratiques \u00e0 suivre en mati\u00e8re de d\u00e9p\u00f4t de cookies et de consentement de l\u2019internaute. La CNIL a d\u00e9j\u00e0 eu l'occasion de rappeler\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/6640564215_b3dc3f033d.jpg?fit=450%2C287&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=414"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/414\/revisions"}],"predecessor-version":[{"id":417,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/414\/revisions\/417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/416"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}