{"id":441,"date":"2015-07-15T15:17:44","date_gmt":"2015-07-15T14:17:44","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=441"},"modified":"2015-07-22T15:18:23","modified_gmt":"2015-07-22T14:18:23","slug":"infographie-qui-ne-skippe-pas-les-videos-youtube-et-pourquoi","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/15\/infographie-qui-ne-skippe-pas-les-videos-youtube-et-pourquoi\/","title":{"rendered":"INFOGRAPHIE : QUI NE SKIPPE PAS LES VID\u00c9OS YOUTUBE ET POURQUOI ?"},"content":{"rendered":"<p>Les \u00e9quipes de Think with Google se sont int\u00e9ress\u00e9es au format TrueView de YouTube et ont cherch\u00e9 \u00e0 savoir qui sont les internautes qui d\u00e9cident de regarder une publicit\u00e9 jusqu\u2019au bout, alors qu\u2019ils ont la possibilit\u00e9 de l&#8217;ignorer au bout de 5 secondes, et pour quelles raisons.<br \/>\n<a href=\"http:\/\/www.offremedia.com\/voir-article\/infographie-qui-ne-skippe-pas-les-videos-youtube-et-pourquoi-\/newsletter_id=204803\/\" target=\"_blank\">http:\/\/www.offremedia.com\/voir-article\/infographie-qui-ne-skippe-pas-les-videos-youtube-et-pourquoi-\/newsletter_id=204803\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les \u00e9quipes de Think with Google se sont int\u00e9ress\u00e9es au format TrueView de YouTube et ont cherch\u00e9 \u00e0 savoir qui sont les internautes qui d\u00e9cident de regarder une publicit\u00e9 jusqu\u2019au&hellip; <\/p>\n","protected":false},"author":1,"featured_media":442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/136509-7b7a16.jpg?fit=595%2C2448&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-77","jetpack-related-posts":[{"id":1426,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/11\/20\/youtube-veut-seriger-en-rempart-contre-les-abus-dayants-droit\/","url_meta":{"origin":441,"position":0},"title":"YouTube veut s&#8217;\u00e9riger en rempart contre les abus d&#8217;ayants droit","author":"Fred","date":"20 novembre 2015","format":false,"excerpt":"L'h\u00e9bergeur de vid\u00e9os se propose de garder en ligne et de d\u00e9fendre en justice certaines vid\u00e9os que des ayants droit voudraient supprimer via une proc\u00e9dure de violation de droit d'auteur. Le but : prot\u00e9ger les \u0153uvres transformatives (notamment critiques ou parodiques). http:\/\/www.nextinpact.com\/news\/97410-youtube-veut-seriger-en-rempart-contre-abus-dayants-droit.htm https:\/\/youtube.com\/yt\/copyright\/fair-use.html https:\/\/youtu.be\/HfuwNU0jsk0 \u00a0","rel":"","context":"Dans &quot;Propri\u00e9t\u00e9 litt\u00e9raire et artistique&quot;","block_context":{"text":"Propri\u00e9t\u00e9 litt\u00e9raire et artistique","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/propriete-litteraire-et-artistique\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Capture-d%E2%80%99%C3%A9cran-2015-11-21-%C3%A0-12.36.02.jpg?fit=1200%2C932&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Capture-d%E2%80%99%C3%A9cran-2015-11-21-%C3%A0-12.36.02.jpg?fit=1200%2C932&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Capture-d%E2%80%99%C3%A9cran-2015-11-21-%C3%A0-12.36.02.jpg?fit=1200%2C932&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Capture-d%E2%80%99%C3%A9cran-2015-11-21-%C3%A0-12.36.02.jpg?fit=1200%2C932&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Capture-d%E2%80%99%C3%A9cran-2015-11-21-%C3%A0-12.36.02.jpg?fit=1200%2C932&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1733,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/01\/29\/en-attendant-le-e-commerce-youtube-facilite-les-dons-aux-associations\/","url_meta":{"origin":441,"position":1},"title":"En attendant le e-commerce, YouTube facilite les dons aux associations","author":"Fred","date":"29 janvier 2016","format":false,"excerpt":"YouTube propose d\u00e9sormais un m\u00e9canisme qui permet de faire des dons \u00e0 des associations directement depuis les vid\u00e9os. En attendant l'achat de produits ? http:\/\/www.numerama.com\/business\/141977-en-attendant-le-e-commerce-youtube-facilite-les-dons-aux-associations.html https:\/\/youtu.be\/JASn8EsO174","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/Capture-d%E2%80%99%C3%A9cran-2016-01-30-%C3%A0-09.23.46.jpg?fit=1200%2C539&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/Capture-d%E2%80%99%C3%A9cran-2016-01-30-%C3%A0-09.23.46.jpg?fit=1200%2C539&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/Capture-d%E2%80%99%C3%A9cran-2016-01-30-%C3%A0-09.23.46.jpg?fit=1200%2C539&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/Capture-d%E2%80%99%C3%A9cran-2016-01-30-%C3%A0-09.23.46.jpg?fit=1200%2C539&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/Capture-d%E2%80%99%C3%A9cran-2016-01-30-%C3%A0-09.23.46.jpg?fit=1200%2C539&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1259,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/23\/youtube-red-un-deal-que-les-createurs-ne-pourront-pas-vraiment-refuser\/","url_meta":{"origin":441,"position":2},"title":"Youtube Red : un deal que les cr\u00e9ateurs ne pourront pas vraiment refuser","author":"Fred","date":"23 octobre 2015","format":false,"excerpt":"En marge de l\u2019annonce de sa nouvelle offre Youtube Red, Google renouvelle ses contrats publicitaires avec les diffuseurs de vid\u00e9o sur sa plateforme. Et ceux-ci n\u2019ont pas trop leur mot \u00e0 dire face aux conditions : en cas de refus, Youtube rendra invisibles les vid\u00e9os diffus\u00e9es. http:\/\/www.zdnet.fr\/actualites\/youtube-red-un-deal-que-les-createurs-ne-pourront-pas-vraiment-refuser-39827044.htm","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/youtube-red.jpg?fit=1200%2C691&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/youtube-red.jpg?fit=1200%2C691&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/youtube-red.jpg?fit=1200%2C691&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/youtube-red.jpg?fit=1200%2C691&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/youtube-red.jpg?fit=1200%2C691&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2638,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/09\/12\/les-plates-formes-videos-obligees-de-participer-au-financement-de-la-creation\/","url_meta":{"origin":441,"position":3},"title":"Les plates-formes vid\u00e9os oblig\u00e9es de participer au financement de la cr\u00e9ation","author":"Fred","date":"12 septembre 2017","format":false,"excerpt":"Les plates-formes vid\u00e9os payantes et gratuites (Netflix,YouTube) vont bient\u00f4t \u00eatre oblig\u00e9es de participer au financement de la cr\u00e9ation en France via un pourcentage sur leur chiffre d'affaire. Encore faut-il que l'assiette de cette participation (CA en France) ne soit pas virtuellement diminu\u00e9e par des techniques d'optimisation fiscale ... \u00a0 https:\/\/www.lesechos.fr\/tech-medias\/medias\/030552474606-bruxelles-a-dit-oui-aux-taxes-youtube-et-netflix-2113639.php","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/09\/taxe-youtube-cnc.jpg?fit=650%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/09\/taxe-youtube-cnc.jpg?fit=650%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/09\/taxe-youtube-cnc.jpg?fit=650%2C400&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1272,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/10\/31\/youtube-red-tout-ce-quil-faut-savoir-de-loffre-sans-publicite\/","url_meta":{"origin":441,"position":4},"title":"YouTube Red : tout ce qu&#8217;il faut savoir de l&#8217;offre sans publicit\u00e9","author":"Fred","date":"31 octobre 2015","format":false,"excerpt":"Comme pr\u00e9vu, l'abonnement YouTube Red est d\u00e9sormais disponible aux \u00c9tats-Unis. L'occasion pour nous de faire le point sur cette offre avant qu'elle ne d\u00e9barque en France. Pour rappel, elle permet de visionner des vid\u00e9os sans publicit\u00e9 et hors ligne sur mobile, mais aussi d'acc\u00e9der \u00e0 du contenu exclusif. http:\/\/www.nextinpact.com\/news\/97095-youtube-red-tout-ce-quil-faut-savoir-offre-sans-publicite.htm?utm_source=NXi","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/youtube-red.jpg?fit=1200%2C691&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/youtube-red.jpg?fit=1200%2C691&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/youtube-red.jpg?fit=1200%2C691&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/youtube-red.jpg?fit=1200%2C691&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/youtube-red.jpg?fit=1200%2C691&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1542,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/12\/02\/infographie-arpp-et-tradelab-mode-demploi-pour-communiquer-en-digital-autour-de-lalcool-dans-le-respect-de-la-loi-evin\/","url_meta":{"origin":441,"position":5},"title":"INFOGRAPHIE ARPP ET TRADELAB : MODE D\u2019EMPLOI POUR COMMUNIQUER EN DIGITAL AUTOUR DE L\u2019ALCOOL DANS LE RESPECT DE LA LOI EVIN","author":"Fred","date":"2 d\u00e9cembre 2015","format":false,"excerpt":"L\u2019ARPP et Tradelab proposent une infographie pour communiquer en digital autour de l\u2019alcool, dans le respect de la l\u00e9gislation fran\u00e7aise. http:\/\/www.offremedia.com\/voir-article\/infographie-arpp-et-tradelab-mode-demploi-pour-communiquer-en-digital-autour-de-lalcool-dans-le-respect-de-la-loi-evin","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/138825-8ae8f9.png?fit=244%2C1200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=441"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/441\/revisions"}],"predecessor-version":[{"id":443,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/441\/revisions\/443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/442"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}