{"id":4509,"date":"2020-05-12T18:51:28","date_gmt":"2020-05-12T17:51:28","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=4509"},"modified":"2020-05-12T18:51:28","modified_gmt":"2020-05-12T17:51:28","slug":"la-fin-des-cookies-tiers-ne-sonne-pas-la-fin-de-la-publicite-sur-internet","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2020\/05\/12\/la-fin-des-cookies-tiers-ne-sonne-pas-la-fin-de-la-publicite-sur-internet\/","title":{"rendered":"La fin des cookies tiers ne sonne pas la fin de la publicit\u00e9 sur Internet"},"content":{"rendered":"<p>L\u2019Iab Europe vient de publier &#8220;A guide to the Post Third-Party Cookie Era&#8221; qui recense les solutions pour remplacer l&#8217;utilisation de cookies tiers dans les campagnes de communication sur Internet.<\/p>\n<p><!--more--><\/p>\n<p>Les navigateurs Firefox, Safari et bient\u00f4t Chrome en 2022 bloquent par d\u00e9faut les cookies tiers au risque de nuire au mod\u00e8le \u00e9conomique de nombreux sites financ\u00e9s par la publicit\u00e9. Mais de nouvelles solutions \u00e9mergent.<\/p>\n<iframe src=\"\/\/docs.google.com\/viewer?url=https%3A%2F%2Fmouillere.com%2Funiversconvergents%2Fwp-content%2Fuploads%2F2020%2F05%2FIAB-Europe-Guide-to-the-Post-Third-Party-Cookie-Era.pdf&hl=fr&embedded=true\" class=\"gde-frame\" style=\"width:100%; height:500px; border: none;\" scrolling=\"no\"><\/iframe>\n<p class=\"gde-text\"><a href=\"https:\/\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/05\/IAB-Europe-Guide-to-the-Post-Third-Party-Cookie-Era.pdf\" class=\"gde-link\">T\u00e9l\u00e9charger (PDF, 3.8Mo)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Iab Europe vient de publier &#8220;A guide to the Post Third-Party Cookie Era&#8221; qui recense les solutions pour remplacer l&#8217;utilisation de cookies tiers dans les campagnes de communication sur Internet.<\/p>\n","protected":false},"author":1,"featured_media":4511,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[16,74,28],"tags":[271,272],"class_list":["post-4509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donnees-personnelles","category-it","category-publicite-marketing-communication","tag-cookies","tag-iab"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/05\/Picture2.png?fit=941%2C598&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-1aJ","jetpack-related-posts":[{"id":4736,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/07\/09\/cnil-non-competente-pour-interdire-la-pratique-des-cookies-wall\/","url_meta":{"origin":4509,"position":0},"title":"CNIL non comp\u00e9tente pour interdire la pratique des Cookie Walls","author":"Fred","date":"9 juillet 2020","format":false,"excerpt":"Saisi par plusieurs associations et syndicats d'\u00e9diteurs et de publicitaires (GESTE, IAB, etc.), le Conseil d\u2019\u00c9tat a jug\u00e9 que la CNIL n'\u00e9tait pas comp\u00e9tente pour interdire la pratique des Cookie Walls. \u00a0 \"In order for consent to be freely given, access to services and functionalities must not be made conditional\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/07\/Cookie-wall.png?fit=783%2C333&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/07\/Cookie-wall.png?fit=783%2C333&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/07\/Cookie-wall.png?fit=783%2C333&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/07\/Cookie-wall.png?fit=783%2C333&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3101,"url":"https:\/\/mouillere.com\/universconvergents\/2019\/10\/11\/le-consentement-explicite-aux-cookies-et-traceurs-publicitaires\/","url_meta":{"origin":4509,"position":1},"title":"Le consentement explicite aux cookies et traceurs publicitaires","author":"Fred","date":"11 octobre 2019","format":false,"excerpt":"Alors que Lib\u00e9ration vient d'annoncer la suppression de tous les traceurs publicitaires de son site et de ses applications pour ses abonn\u00e9s afin de mieux prot\u00e9ger leurs donn\u00e9es personnelles, et que la Cour de Justice de l'Union Europ\u00e9enne (CJUE) a confirm\u00e9 qu'une case coch\u00e9e par d\u00e9faut ne vaut pas consentement,\u2026","rel":"","context":"Dans &quot;Big Data&quot;","block_context":{"text":"Big Data","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/big-data\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/6640564215_b3dc3f033d.jpg?fit=450%2C287&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6683,"url":"https:\/\/mouillere.com\/universconvergents\/2025\/09\/09\/google-multirecidiviste-a-nouveau-sanctionnee\/","url_meta":{"origin":4509,"position":2},"title":"Google multir\u00e9cidiviste \u00e0 nouveau sanctionn\u00e9e","author":"Fred","date":"9 septembre 2025","format":false,"excerpt":"Depuis sa cr\u00e9ation en 1998, on ne compte plus le nombre de condamnations sans effet dissuasif de Google pour violation prot\u00e9iforme des droits des tiers. Tandis que la Commission europ\u00e9enne vient de sanctionner Google \u00e0 hauteur de 2,95 milliards d'euros pour ses pratiques abusives dans le domaine de la publicit\u00e9\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/09\/google_adtech_memo_b_fr-1.jpg?fit=900%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/09\/google_adtech_memo_b_fr-1.jpg?fit=900%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/09\/google_adtech_memo_b_fr-1.jpg?fit=900%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/09\/google_adtech_memo_b_fr-1.jpg?fit=900%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3552,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/01\/15\/projet-de-recommandations-cnil-sur-la-publicite-ciblee\/","url_meta":{"origin":4509,"position":3},"title":"Projet de recommandations CNIL sur la publicit\u00e9 cibl\u00e9e","author":"Fred","date":"15 janvier 2020","format":false,"excerpt":"Apr\u00e8s six mois de concertation, la CNIL vient de publier son projet de recommandation relatif aux cookies et autres traceurs publicitaires afin d'\u00e9clairer les \u00e9diteurs sur les bonnes pratiques \u00e0 suivre en mati\u00e8re de d\u00e9p\u00f4t de cookies et de consentement de l\u2019internaute. La CNIL a d\u00e9j\u00e0 eu l'occasion de rappeler\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/6640564215_b3dc3f033d.jpg?fit=450%2C287&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":410,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/22\/iab-europe-road-to-programmatic-white-paper\/","url_meta":{"origin":4509,"position":4},"title":"IAB Europe Road to Programmatic White Paper","author":"Fred","date":"22 juillet 2015","format":false,"excerpt":"The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic strategies by detailing some key factors for consideration. With a buy-side and sell-side decision tree, the White Paper covers scenarios for decision, data considerations and other strategic considerations including quality,\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.12.19.jpg?fit=1200%2C561&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.12.19.jpg?fit=1200%2C561&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.12.19.jpg?fit=1200%2C561&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.12.19.jpg?fit=1200%2C561&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.12.19.jpg?fit=1200%2C561&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2453,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/05\/16\/la-cnil-sanctionne-facebook\/","url_meta":{"origin":4509,"position":5},"title":"La CNIL sanctionne Facebook","author":"Fred","date":"16 mai 2017","format":false,"excerpt":"Facebook\u00a0devra r\u00e9gler une amende de 150 000 euros pour avoir combiner\u00a0massivement des donn\u00e9es personnelles des internautes \u00e0 des fins de ciblage publicitaire\u00a0et pour les avoir\u00a0trac\u00e9 \u00e0 leur insu sur des sites tiers via des cookies. \u00ab L\u2019information dispens\u00e9e via le bandeau d\u2019information relatif aux cookies est impr\u00e9cise\u00a0et\u00a0ne permet pas aux\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/6640564215_b3dc3f033d.jpg?fit=450%2C287&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/4509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=4509"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/4509\/revisions"}],"predecessor-version":[{"id":4512,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/4509\/revisions\/4512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/4511"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=4509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=4509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=4509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}