{"id":4818,"date":"2020-08-17T16:58:10","date_gmt":"2020-08-17T15:58:10","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=4818"},"modified":"2020-08-17T16:58:10","modified_gmt":"2020-08-17T15:58:10","slug":"modification-du-regime-de-la-publicite-televisee","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2020\/08\/17\/modification-du-regime-de-la-publicite-televisee\/","title":{"rendered":"Modification du r\u00e9gime de la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e"},"content":{"rendered":"<p>Les premi\u00e8res modifications de la r\u00e9glementation sur la publicit\u00e9 TV ont \u00e9t\u00e9 publi\u00e9es au Journal Officiel du 6 ao\u00fbt dernier.<\/p>\n<p><!--more--><\/p>\n<p>Le D\u00e9cret n\u00b0 2020-983 du 5 ao\u00fbt 2020 portant modification du r\u00e9gime de publicit\u00e9 t\u00e9l\u00e9vis\u00e9e autorise d\u00e9sormais et encadre la publicit\u00e9 segment\u00e9e et les messages publicitaires concernant le secteur du cin\u00e9ma.<\/p>\n<iframe src=\"\/\/docs.google.com\/viewer?url=https%3A%2F%2Fmouillere.com%2Funiversconvergents%2Fwp-content%2Fuploads%2F2020%2F08%2FDe%CC%81cret-n%C2%B0-2020-983-du-5-aou%CC%82t-2020-portant-modification-du-re%CC%81gime-de-publicite%CC%81-te%CC%81le%CC%81vise%CC%81e-.pdf&hl=fr&embedded=true\" class=\"gde-frame\" style=\"width:100%; height:500px; border: none;\" scrolling=\"no\"><\/iframe>\n<p class=\"gde-text\"><a href=\"https:\/\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/08\/De\u0301cret-n\u00b0-2020-983-du-5-aou\u0302t-2020-portant-modification-du-re\u0301gime-de-publicite\u0301-te\u0301le\u0301vise\u0301e-.pdf\" class=\"gde-link\">T\u00e9l\u00e9charger (PDF, 102KB)<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Le D\u00e9cret n\u00b0 2020-984 du 5 ao\u00fbt 2020 portant modification du r\u00e9gime de diffusion des \u0153uvres cin\u00e9matographiques sur les services de t\u00e9l\u00e9vision assouplit les grilles horaires de programmation et augmente les plafonds annuels de diffusion des \u0153uvres cin\u00e9matographiques.<\/p>\n<iframe src=\"\/\/docs.google.com\/viewer?url=https%3A%2F%2Fmouillere.com%2Funiversconvergents%2Fwp-content%2Fuploads%2F2020%2F08%2FDe%CC%81cret-n%C2%B0-2020-984-du-5-aou%CC%82t-2020-portant-modification-du-re%CC%81gime-de-diffusion-des-%C5%93uvres-cine%CC%81matographiques-sur-les-services-de-te%CC%81le%CC%81vision-.pdf&hl=fr&embedded=true\" class=\"gde-frame\" style=\"width:100%; height:500px; border: none;\" scrolling=\"no\"><\/iframe>\n<p class=\"gde-text\"><a href=\"https:\/\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/08\/De\u0301cret-n\u00b0-2020-984-du-5-aou\u0302t-2020-portant-modification-du-re\u0301gime-de-diffusion-des-\u0153uvres-cine\u0301matographiques-sur-les-services-de-te\u0301le\u0301vision-.pdf\" class=\"gde-link\">T\u00e9l\u00e9charger (PDF, 105KB)<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.offremedia.com\/tv-publicite-segmentee-publicite-pour-le-cinema-diffusion-de-films-les-decrets-ont-ete-publies-le-6\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.offremedia.com\/tv-publicite-segmentee-publicite-pour-le-cinema-diffusion-de-films-les-decrets-ont-ete-publies-le-6<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les premi\u00e8res modifications de la r\u00e9glementation sur la publicit\u00e9 TV ont \u00e9t\u00e9 publi\u00e9es au Journal Officiel du 6 ao\u00fbt dernier.<\/p>\n","protected":false},"author":1,"featured_media":4821,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10,28],"tags":[],"class_list":["post-4818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisuel","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/08\/r04-41319.gif?fit=945%2C524&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-1fI","jetpack-related-posts":[{"id":2408,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/05\/29\/regles-et-procedures-pour-la-pub-tv\/","url_meta":{"origin":4818,"position":0},"title":"R\u00e8gles et proc\u00e9dures pour la Pub TV","author":"Fred","date":"29 mai 2017","format":false,"excerpt":"Le d\u00e9cret du 27 mars 1992 d\u00e9finit la publicit\u00e9 et le parrainage : \u00ab Toute forme de message t\u00e9l\u00e9vis\u00e9 diffus\u00e9 contre r\u00e9mun\u00e9ration ou autre contrepartie en vue soit de promouvoir la fourniture de biens\u00a0ou\u00a0services, y compris ceux qui sont pr\u00e9sent\u00e9s sous leur appellation g\u00e9n\u00e9rique, dans le cadre d'une activit\u00e9 commerciale,\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/05\/ARPP2.jpg?fit=522%2C322&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2826,"url":"https:\/\/mouillere.com\/universconvergents\/2018\/10\/04\/rapport-berge-vers-une-publicite-tv-ciblee\/","url_meta":{"origin":4818,"position":1},"title":"Rapport Berg\u00e9: vers une publicit\u00e9 TV cibl\u00e9e","author":"Fred","date":"4 octobre 2018","format":false,"excerpt":"Dans son rapport pour une \u00abune nouvelle r\u00e9gulation de la communication audiovisuelle \u00e0 l'\u00e8re du num\u00e9rique\u00bb, outre les r\u00e9formes de la redevance audiovisuelle (\u00abUniversaliser l'assiette de la contribution\u00a0\u00bb) ou de l\u2019Hadopi qui n\u2019a jamais rempli son pr\u00e9tendu r\u00f4le d\u2019Haute Autorit\u00e9 pour la Diffusion des \u0152uvres et la Protection des droits\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/10\/tv-ads.png?fit=833%2C833&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/10\/tv-ads.png?fit=833%2C833&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/10\/tv-ads.png?fit=833%2C833&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/10\/tv-ads.png?fit=833%2C833&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2650,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/09\/22\/la-taxe-sur-la-diffusion-de-contenus-audiovisuels\/","url_meta":{"origin":4818,"position":2},"title":"La taxe sur la diffusion de contenus audiovisuels","author":"Fred","date":"22 septembre 2017","format":false,"excerpt":"Le de\u0301cret d'application n\u00b0 2017\u00ad1364 du 20 septembre 2017 vient d'\u00eatre publi\u00e9 au JO avec avec pour date d'entre\u0301e en vigueur le 22 septembre 2017. Il s'agit\u00a0d\u2019adapter le dispositif actuel de taxe sur les ventes et locations de vide\u0301ogrammes physiques \u00e0 la VOD, la SVOD et aux plateformes communautaires et\u2026","rel":"","context":"Dans &quot;Fiscalit\u00e9&quot;","block_context":{"text":"Fiscalit\u00e9","link":"https:\/\/mouillere.com\/universconvergents\/category\/fiscalite\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/09\/nl1666-image-p26-npa.png?fit=1104%2C813&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/09\/nl1666-image-p26-npa.png?fit=1104%2C813&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/09\/nl1666-image-p26-npa.png?fit=1104%2C813&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/09\/nl1666-image-p26-npa.png?fit=1104%2C813&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/09\/nl1666-image-p26-npa.png?fit=1104%2C813&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4654,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/06\/17\/luniformisation-des-regles-de-communication-des-avocats\/","url_meta":{"origin":4818,"position":3},"title":"L&#8217;uniformisation des r\u00e8gles de communication des avocats","author":"Fred","date":"17 juin 2020","format":false,"excerpt":"\u00a0 \"La communication de l'avocat s'entend de sa publicit\u00e9 personnelle et de son information professionnelle\" (art. 10.1 al.2 du RIN)\" \u00a0 Nombreux avocats souhaitaient uniformiser les r\u00e8gles applicables \u00e0 la publicit\u00e9 personnelle et \u00e0 l'information professionnelle pour leur permettre en particulier de pouvoir faire mention de leurs domaines d\u2019activite\u0301 sur\u2026","rel":"","context":"Dans &quot;Avocat&quot;","block_context":{"text":"Avocat","link":"https:\/\/mouillere.com\/universconvergents\/category\/avocat\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/03\/droit-et-deontologie-de-la-profession-d-avocat-9782359711899-200x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6896,"url":"https:\/\/mouillere.com\/universconvergents\/2025\/12\/17\/publicite-audiovisuelle-en-europe\/","url_meta":{"origin":4818,"position":4},"title":"Publicit\u00e9 audiovisuelle en Europe","author":"Fred","date":"17 d\u00e9cembre 2025","format":false,"excerpt":"Le nouveau rapport de l'Observatoire europ\u00e9en de l'audiovisuel synth\u00e9tise les dispositions r\u00e9glementaires r\u00e9gissant les communications commerciales audiovisuelles (CCA) en Europe, telles qu'encadr\u00e9es par la Directive sur les Services de M\u00e9dias Audiovisuels (SMA) et transpos\u00e9es dans les l\u00e9gislations nationales (protection des mineurs, alcool, tabac, placement de produit, codes de bonne conduite,\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/12\/Regulation-audiovisuelle-en-Europe-au-crepuscule.png?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/12\/Regulation-audiovisuelle-en-Europe-au-crepuscule.png?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/12\/Regulation-audiovisuelle-en-Europe-au-crepuscule.png?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/12\/Regulation-audiovisuelle-en-Europe-au-crepuscule.png?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/12\/Regulation-audiovisuelle-en-Europe-au-crepuscule.png?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3582,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/01\/23\/publicite-digitale-en-2020-protection-des-donnees-personnelles-roi-ciblage-contextuel-et-ott\/","url_meta":{"origin":4818,"position":5},"title":"Publicit\u00e9 digitale en 2020: protection des donn\u00e9es personnelles, ROI, ciblage contextuel et OTT","author":"Fred","date":"23 janvier 2020","format":false,"excerpt":"Selon l\u2019\u00e9tude \"Industry Pulse\" d\u2019Integral Ad Science (IAS) men\u00e9e en Allemagne, Asie du Sud-Est, Australie, \u00c9tats-Unis, France, Japon et Royaume-Uni, les principaux d\u00e9fis des acteurs de la publicit\u00e9 digitale en 2020 sont la protection des donn\u00e9es personnelles, le ROI, le ciblage contextuel et la TV connect\u00e9e. La mise en conformit\u00e9\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/4818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=4818"}],"version-history":[{"count":2,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/4818\/revisions"}],"predecessor-version":[{"id":4823,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/4818\/revisions\/4823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/4821"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=4818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=4818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=4818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}