{"id":5085,"date":"2022-05-23T23:58:41","date_gmt":"2022-05-23T22:58:41","guid":{"rendered":"https:\/\/mouillere.com\/universconvergents\/?p=5085"},"modified":"2022-05-24T20:11:37","modified_gmt":"2022-05-24T19:11:37","slug":"big-brother-is-selling-you","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2022\/05\/23\/big-brother-is-selling-you\/","title":{"rendered":"Big Brother is selling you"},"content":{"rendered":"<p>Me Etienne Wery fait \u00e9cho\u00a0des r\u00e9sultats d\u2019une \u00e9tude sur la publicit\u00e9 cibl\u00e9e vendue aux\u00a0ench\u00e8res en temps r\u00e9el\u00a0sur Internet (Real Time Bidding ou RTB), une forme\u00a0de publicit\u00e9 programmatique cibl\u00e9e en fonction des caract\u00e9ristiques et int\u00e9r\u00eats de la personne \u00e0 qui la publicit\u00e9 est montr\u00e9e, de sa localisation, du prix, \u00a0des caract\u00e9ristiques du produit ou service, etc.<\/p>\n<p><!--more--><\/p>\n<blockquote><p><em>&#8220;Lorsqu\u2019un utilisateur consulte une page web avec un espace publicitaire, celui-ci est mis aux ench\u00e8res \u00e0 un ensemble d\u2019acheteurs potentiels. Ces derniers peuvent consulter des informations sur l\u2019utilisateur et les croiser avec l\u2019\u00e9ventuel profil publicitaire qu\u2019ils d\u00e9tiennent sur lui pour \u00e9valuer l\u2019int\u00e9r\u00eat d\u2019afficher une publicit\u00e9 \u00e0 son attention et donc d\u00e9terminer le prix qu\u2019ils sont \u00e9ventuellement pr\u00eats \u00e0 payer pour cela. Le publicitaire avec l\u2019ench\u00e8re la plus haute l\u2019emporte et peut donc afficher sa publicit\u00e9 \u00e0 l\u2019utilisateur. Ce processus prend en g\u00e9n\u00e9ral quelques centaines de millisecondes&#8221;<\/em><\/p><\/blockquote>\n<p>L\u2019Irish Council for Civil Liberties (ICCL) estime que ce march\u00e9 p\u00e8se plus de 117 milliards de dollars.<\/p>\n<iframe src=\"\/\/docs.google.com\/viewer?url=https%3A%2F%2Fmouillere.com%2Funiversconvergents%2Fwp-content%2Fuploads%2F2022%2F05%2FMass-data-breach-of-Europe-and-US-data-1.pdf&hl=fr&embedded=true\" class=\"gde-frame\" style=\"width:100%; height:500px; border: none;\" scrolling=\"no\"><\/iframe>\n<p class=\"gde-text\"><a href=\"https:\/\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/05\/Mass-data-breach-of-Europe-and-US-data-1.pdf\" class=\"gde-link\">T\u00e9l\u00e9charger (PDF, 7.08Mo)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Me Etienne Wery fait \u00e9cho\u00a0des r\u00e9sultats d\u2019une \u00e9tude sur la publicit\u00e9 cibl\u00e9e vendue aux\u00a0ench\u00e8res en temps r\u00e9el\u00a0sur Internet (Real Time Bidding ou RTB), une forme\u00a0de publicit\u00e9 programmatique cibl\u00e9e en fonction&hellip; <\/p>\n","protected":false},"author":1,"featured_media":5087,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,16,74,28],"tags":[],"class_list":["post-5085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data","category-donnees-personnelles","category-it","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/05\/Capture-decran-2022-05-24-a-16.10.11.jpg?fit=2166%2C1178&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-1k1","jetpack-related-posts":[{"id":2180,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/10\/26\/les-72-questions-posees-aux-annonceurs-relatives-a-la-situation-concurrentielle-du-secteur-de-la-publicite-sur-internet-et-limportance-de-lexploitation-des-donnees\/","url_meta":{"origin":5085,"position":0},"title":"Les 72 questions pos\u00e9es aux annonceurs relatives \u00e0 la situation concurrentielle du secteur de la publicit\u00e9 sur Internet et l&#8217;importance de l&#8217;exploitation des donn\u00e9es","author":"Fred","date":"26 octobre 2016","format":false,"excerpt":"L'Autorit\u00e9 de la concurrence s'est enfin d\u00e9cid\u00e9e de se saisir \u00e0 nouveau pour avis pour \u00e9valuer la situation concurrentielle du secteur de la publicit\u00e9 sur Internet et l'importance de l'exploitation des donn\u00e9es, six ans apr\u00e8s son premier avis sur ce secteur (avis 10-A-29 du 14 d\u00e9cembre 2010 sur le fonctionnement\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":4884,"url":"https:\/\/mouillere.com\/universconvergents\/2021\/04\/13\/collusion-frauduleuse-entre-google-et-facebook-pour-dominer-le-marche-publicitaire\/","url_meta":{"origin":5085,"position":1},"title":"Collusion frauduleuse entre Google et Facebook pour dominer le march\u00e9 publicitaire","author":"Fred","date":"13 avril 2021","format":false,"excerpt":"Je ne pense pas qu'il existe dans l'histoire de l'humanit\u00e9 d'autres entreprises ayant connues autant de proc\u00e8s en 20 ans d'existence. Avis aux \u00e9tudiants car cela constitue un excellent et utile sujet de th\u00e8se qui permettrait de mettre en lumi\u00e8re les pratiques des GAFAM et de contredire les affirmations mensong\u00e8res\u2026","rel":"","context":"Dans &quot;Big Data&quot;","block_context":{"text":"Big Data","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/big-data\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2021\/04\/Capture-decran-2021-04-13-a-10.52.41.jpg?fit=1200%2C358&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2021\/04\/Capture-decran-2021-04-13-a-10.52.41.jpg?fit=1200%2C358&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2021\/04\/Capture-decran-2021-04-13-a-10.52.41.jpg?fit=1200%2C358&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2021\/04\/Capture-decran-2021-04-13-a-10.52.41.jpg?fit=1200%2C358&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2021\/04\/Capture-decran-2021-04-13-a-10.52.41.jpg?fit=1200%2C358&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5575,"url":"https:\/\/mouillere.com\/universconvergents\/2023\/06\/14\/le-demantelement-en-europe-dun-calimero\/","url_meta":{"origin":5085,"position":2},"title":"Le d\u00e9mant\u00e8lement en Europe d&#8217;un Calimero","author":"Fred","date":"14 juin 2023","format":false,"excerpt":"A l'instar de l\u2019administration am\u00e9ricaine, la commission europ\u00e9enne a ouvert une enqu\u00eate pour abus de position dominante \u00e0 l\u2019encontre de Google sur le march\u00e9 de la publicit\u00e9 programmatique pr\u00e9conisant le d\u00e9mant\u00e8lement du groupe. Comme le d\u00e9crit parfaitement Me Etienne WERY dans un article consacr\u00e9 au projet de d\u00e9mant\u00e8lement de Google,\u2026","rel":"","context":"Dans &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/internet\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/06\/Google-antitrust.jpg?fit=640%2C353&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/06\/Google-antitrust.jpg?fit=640%2C353&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/06\/Google-antitrust.jpg?fit=640%2C353&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2826,"url":"https:\/\/mouillere.com\/universconvergents\/2018\/10\/04\/rapport-berge-vers-une-publicite-tv-ciblee\/","url_meta":{"origin":5085,"position":3},"title":"Rapport Berg\u00e9: vers une publicit\u00e9 TV cibl\u00e9e","author":"Fred","date":"4 octobre 2018","format":false,"excerpt":"Dans son rapport pour une \u00abune nouvelle r\u00e9gulation de la communication audiovisuelle \u00e0 l'\u00e8re du num\u00e9rique\u00bb, outre les r\u00e9formes de la redevance audiovisuelle (\u00abUniversaliser l'assiette de la contribution\u00a0\u00bb) ou de l\u2019Hadopi qui n\u2019a jamais rempli son pr\u00e9tendu r\u00f4le d\u2019Haute Autorit\u00e9 pour la Diffusion des \u0152uvres et la Protection des droits\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/10\/tv-ads.png?fit=833%2C833&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/10\/tv-ads.png?fit=833%2C833&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/10\/tv-ads.png?fit=833%2C833&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2018\/10\/tv-ads.png?fit=833%2C833&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3552,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/01\/15\/projet-de-recommandations-cnil-sur-la-publicite-ciblee\/","url_meta":{"origin":5085,"position":4},"title":"Projet de recommandations CNIL sur la publicit\u00e9 cibl\u00e9e","author":"Fred","date":"15 janvier 2020","format":false,"excerpt":"Apr\u00e8s six mois de concertation, la CNIL vient de publier son projet de recommandation relatif aux cookies et autres traceurs publicitaires afin d'\u00e9clairer les \u00e9diteurs sur les bonnes pratiques \u00e0 suivre en mati\u00e8re de d\u00e9p\u00f4t de cookies et de consentement de l\u2019internaute. La CNIL a d\u00e9j\u00e0 eu l'occasion de rappeler\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/6640564215_b3dc3f033d.jpg?fit=450%2C287&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2563,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/07\/14\/gravity-et-skyline-nouvelles-alliances-face-au-duopole-google-et-facebook\/","url_meta":{"origin":5085,"position":5},"title":"Gravity et Skyline, nouvelles alliances face au duopole Google et Facebook","author":"Fred","date":"14 juillet 2017","format":false,"excerpt":"Le duopole Google et Facebook repr\u00e9sente 70% des investissements publicitaires gr\u00e2ce \u00e0 l'exploitation massive des donn\u00e9es des utilisateurs. Deux soci\u00e9t\u00e9s am\u00e9ricaines se partagent donc le march\u00e9 de la data et de la publicit\u00e9 en payant par ailleurs un minimum d'imp\u00f4ts en France. Quelle serait la position de l'administration am\u00e9ricaine si\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/5085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=5085"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/5085\/revisions"}],"predecessor-version":[{"id":5088,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/5085\/revisions\/5088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/5087"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=5085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=5085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=5085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}