{"id":526,"date":"2015-07-27T14:02:37","date_gmt":"2015-07-27T13:02:37","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=526"},"modified":"2015-07-30T14:02:56","modified_gmt":"2015-07-30T13:02:56","slug":"la-fraude-publicitaire-in-app-risque-datteindre-1-milliard-de-dollars-en-2015","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/27\/la-fraude-publicitaire-in-app-risque-datteindre-1-milliard-de-dollars-en-2015\/","title":{"rendered":"La fraude publicitaire In-App risque d&#8217;atteindre 1 milliard de dollars en 2015"},"content":{"rendered":"<p>Une \u00e9tude de Forensiq rapporte que les applications mobiles frauduleuses sont en hausse. Parmi elles, certaines chargent des publicit\u00e9s masqu\u00e9es de&#8230;<br \/>\n<a href=\"http:\/\/www.zdnet.fr\/actualites\/la-fraude-publicitaire-in-app-risque-d-atteindre-1-milliard-de-dollars-en-2015-39822980.htm\" target=\"_blank\">http:\/\/www.zdnet.fr\/actualites\/la-fraude-publicitaire-in-app-risque-d-atteindre-1-milliard-de-dollars-en-2015-39822980.htm<\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"Mobile App Fraud Study by Forensiq\" src=\"https:\/\/player.vimeo.com\/video\/133457903?dnt=1&amp;app_id=122963\" width=\"1110\" height=\"624\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une \u00e9tude de Forensiq rapporte que les applications mobiles frauduleuses sont en hausse. Parmi elles, certaines chargent des publicit\u00e9s masqu\u00e9es de&#8230; http:\/\/www.zdnet.fr\/actualites\/la-fraude-publicitaire-in-app-risque-d-atteindre-1-milliard-de-dollars-en-2015-39822980.htm<\/p>\n","protected":false},"author":1,"featured_media":527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[16,28],"tags":[],"class_list":["post-526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donnees-personnelles","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/nGen.png?fit=654%2C506&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-8u","jetpack-related-posts":[{"id":2231,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/01\/09\/hackers-russes-et-fraude-publicitaire\/","url_meta":{"origin":526,"position":0},"title":"Hackers russes et fraude publicitaire","author":"Fred","date":"9 janvier 2017","format":false,"excerpt":"L'agence de cybers\u00e9curit\u00e9 am\u00e9ricaine White Ops a r\u00e9v\u00e9l\u00e9 l'existence de Methbot, une op\u00e9ration d'escroquerie publicitaire permettant \u00e0 des hackers russes de gagner des millions de dollars par jour en cr\u00e9ant de faux sites aliment\u00e9s par un trafic fictif compos\u00e9 de plus de 500 000 millions d'adresses IP.\u00a0\u00c0 chacune de ces\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/01\/methbot_0.png?fit=600%2C415&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/01\/methbot_0.png?fit=600%2C415&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/01\/methbot_0.png?fit=600%2C415&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":4824,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/08\/17\/fortnite-vs-google-apple\/","url_meta":{"origin":526,"position":1},"title":"Fortnite vs Google &#038; Apple","author":"Fred","date":"17 ao\u00fbt 2020","format":false,"excerpt":"Pour sanctionner l'\u00e9diteur de Fortnite d'avoir mis en place son propre syst\u00e8me de paiement int\u00e9gr\u00e9 et contourn\u00e9 la commission de 30%, Google et Apple ont retir\u00e9 l'application de leur App Store. \u00a0 \"Apple est devenue ce contre quoi elle s'insurgeait autrefois : le mastodonte qui cherche \u00e0 contr\u00f4ler les march\u00e9s,\u2026","rel":"","context":"Dans &quot;Commerce \u00e9lectronique&quot;","block_context":{"text":"Commerce \u00e9lectronique","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/commerce-electronique\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/08\/epic-app-store.png?fit=838%2C387&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/08\/epic-app-store.png?fit=838%2C387&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/08\/epic-app-store.png?fit=838%2C387&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/08\/epic-app-store.png?fit=838%2C387&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1849,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/02\/15\/limpact-economique-des-adblockers-aura-quasiment-double-en-2016-vs-2015-pour-atteindre-414md-au-niveau-mondial-selon-une-etude-adobe-pour-pagefair\/","url_meta":{"origin":526,"position":2},"title":"L\u2019impact \u00e9conomique des adblockers aura quasiment doubl\u00e9 en 2016 vs 2015 pour atteindre 41,4Md$ au niveau mondial selon une \u00e9tude Adobe pour PageFair","author":"Fred","date":"15 f\u00e9vrier 2016","format":false,"excerpt":"Avec une croissance de 41% du nombre d\u2019utilisateurs d\u2019adblockers, le manque \u00e0 gagner li\u00e9 aux adblockers atteindrait 41 milliards de dollars en 2016 dans le monde, selon une \u00e9tude Adobe pour PageFair. C\u2019est environ le double par rapport \u00e0 2015. http:\/\/www.offremedia.com\/limpact-economique-des-adblockers-aura-quasiment-double-en-2016-vs-2015-pour-atteindre-414md-au http:\/\/downloads.pagefair.com\/reports\/2015_report-the_cost_of_ad_blocking.pdf","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/02\/nl1313-image-adobe1_0.png?fit=770%2C451&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/02\/nl1313-image-adobe1_0.png?fit=770%2C451&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/02\/nl1313-image-adobe1_0.png?fit=770%2C451&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/02\/nl1313-image-adobe1_0.png?fit=770%2C451&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":64,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/10\/la-surveillance-us-plus-quun-desastre-a-35-milliards-de-dollars\/","url_meta":{"origin":526,"position":3},"title":"La surveillance US plus qu&#8217;un d\u00e9sastre \u00e0 35 milliards de dollars","author":"Fred","date":"10 juin 2015","format":false,"excerpt":"PRISM et l\u2019espionnage de masse ont d\u00e9j\u00e0 caus\u00e9 un pr\u00e9judice de plus de 35 milliards de dollars aux acteurs US des technologies. Mais selon un rapport de l\u2019ITIF, il faut compter aussi avec des effets \u00e0 plus long terme comme les politiques protectionnistes. http:\/\/www.zdnet.fr\/actualites\/la-surveillance-us-plus-qu-un-desastre-a-35-milliards-de-dollars-39820552.htm http:\/\/www.itif.org\/publications\/2015\/06\/09\/beyond-usa-freedom-act-how-us-surveillance-still-subverts-us-competitiveness 2015-beyond-usa-freedom-act","rel":"","context":"Dans &quot;Cybers\u00e9curit\u00e9&quot;","block_context":{"text":"Cybers\u00e9curit\u00e9","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/cybersecurite\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/TC-13397-MainIcon.jpg?fit=300%2C300&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3132,"url":"https:\/\/mouillere.com\/universconvergents\/2019\/10\/16\/gafam-un-manque-a-gagner-dun-milliard-deuros\/","url_meta":{"origin":526,"position":4},"title":"GAFAM: un manque \u00e0 gagner d&#8217;un milliard d\u2019euros","author":"Fred","date":"16 octobre 2019","format":false,"excerpt":"Le Monde du Droit consacre un article pertinent consacr\u00e9 au manque \u00e0 gagner consid\u00e9rable que repr\u00e9sente l'optimisation fiscale pratiqu\u00e9e par les GAFAM qui se jouent des r\u00e8gles d\u00e9su\u00e8tes de la fiscalit\u00e9 internationale. L' \u00e9tude r\u00e9alis\u00e9e par l'ex-secr\u00e9taire d\u2019Etat en charge du num\u00e9rique Mounir Mahjoubi d\u00e9montrent que les GAFAM devraient payer\u2026","rel":"","context":"Dans &quot;Fiscalit\u00e9&quot;","block_context":{"text":"Fiscalit\u00e9","link":"https:\/\/mouillere.com\/universconvergents\/category\/fiscalite\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/10\/LSSGHIBLCG6VPRXS6QKCM36CFU.jpg?fit=913%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/10\/LSSGHIBLCG6VPRXS6QKCM36CFU.jpg?fit=913%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/10\/LSSGHIBLCG6VPRXS6QKCM36CFU.jpg?fit=913%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/10\/LSSGHIBLCG6VPRXS6QKCM36CFU.jpg?fit=913%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5085,"url":"https:\/\/mouillere.com\/universconvergents\/2022\/05\/23\/big-brother-is-selling-you\/","url_meta":{"origin":526,"position":5},"title":"Big Brother is selling you","author":"Fred","date":"23 mai 2022","format":false,"excerpt":"Me Etienne Wery fait \u00e9cho\u00a0des r\u00e9sultats d\u2019une \u00e9tude sur la publicit\u00e9 cibl\u00e9e vendue aux\u00a0ench\u00e8res en temps r\u00e9el\u00a0sur Internet (Real Time Bidding ou RTB), une forme\u00a0de publicit\u00e9 programmatique cibl\u00e9e en fonction des caract\u00e9ristiques et int\u00e9r\u00eats de la personne \u00e0 qui la publicit\u00e9 est montr\u00e9e, de sa localisation, du prix, \u00a0des caract\u00e9ristiques\u2026","rel":"","context":"Dans &quot;Big Data&quot;","block_context":{"text":"Big Data","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/big-data\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/05\/Capture-decran-2022-05-24-a-16.10.11.jpg?fit=1200%2C653&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/05\/Capture-decran-2022-05-24-a-16.10.11.jpg?fit=1200%2C653&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/05\/Capture-decran-2022-05-24-a-16.10.11.jpg?fit=1200%2C653&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/05\/Capture-decran-2022-05-24-a-16.10.11.jpg?fit=1200%2C653&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/05\/Capture-decran-2022-05-24-a-16.10.11.jpg?fit=1200%2C653&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=526"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/526\/revisions"}],"predecessor-version":[{"id":528,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/526\/revisions\/528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/527"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}