{"id":5373,"date":"2023-02-14T21:59:59","date_gmt":"2023-02-14T20:59:59","guid":{"rendered":"https:\/\/mouillere.com\/universconvergents\/?p=5373"},"modified":"2023-02-15T14:05:49","modified_gmt":"2023-02-15T13:05:49","slug":"guide-de-la-nouvelle-publicite-digitale","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2023\/02\/14\/guide-de-la-nouvelle-publicite-digitale\/","title":{"rendered":"Guide de la nouvelle publicit\u00e9 digitale"},"content":{"rendered":"<p>Alliance Digitale, fusion de l\u2019IAB France et de la Marketing Mobile Association (MMA) France, a publi\u00e9 le Guide de la nouvelle publicit\u00e9 digitale pour s&#8217;adapter au choix de l\u2019utilisateur entre accepter ou non de partager ses donn\u00e9es.<\/p>\n<p><!--more--><\/p>\n<iframe src=\"\/\/docs.google.com\/viewer?url=https%3A%2F%2Fmouillere.com%2Funiversconvergents%2Fwp-content%2Fuploads%2F2023%2F02%2F2023-02-02-Guide-de-la-nouvelle-publicite-digitale.pdf&hl=fr&embedded=true\" class=\"gde-frame\" style=\"width:100%; height:500px; border: none;\" scrolling=\"no\"><\/iframe>\n<p class=\"gde-text\"><a href=\"https:\/\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-02-02-Guide-de-la-nouvelle-publicite-digitale.pdf\" class=\"gde-link\">T\u00e9l\u00e9charger (PDF, 7.52Mo)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alliance Digitale, fusion de l\u2019IAB France et de la Marketing Mobile Association (MMA) France, a publi\u00e9 le Guide de la nouvelle publicit\u00e9 digitale pour s&#8217;adapter au choix de l\u2019utilisateur entre&hellip; <\/p>\n","protected":false},"author":1,"featured_media":5375,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[16,74,28],"tags":[],"class_list":["post-5373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donnees-personnelles","category-it","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-02-02-Guide-de-la-nouvelle-publicite-digitale.jpg?fit=2330%2C1258&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-1oF","jetpack-related-posts":[{"id":3582,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/01\/23\/publicite-digitale-en-2020-protection-des-donnees-personnelles-roi-ciblage-contextuel-et-ott\/","url_meta":{"origin":5373,"position":0},"title":"Publicit\u00e9 digitale en 2020: protection des donn\u00e9es personnelles, ROI, ciblage contextuel et OTT","author":"Fred","date":"23 janvier 2020","format":false,"excerpt":"Selon l\u2019\u00e9tude \"Industry Pulse\" d\u2019Integral Ad Science (IAS) men\u00e9e en Allemagne, Asie du Sud-Est, Australie, \u00c9tats-Unis, France, Japon et Royaume-Uni, les principaux d\u00e9fis des acteurs de la publicit\u00e9 digitale en 2020 sont la protection des donn\u00e9es personnelles, le ROI, le ciblage contextuel et la TV connect\u00e9e. La mise en conformit\u00e9\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/01\/nl2179-entete-ias.png?fit=1008%2C700&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5386,"url":"https:\/\/mouillere.com\/universconvergents\/2023\/02\/14\/vers-un-ecosysteme-de-la-pub-digitale-plus-transparent-equilibre-et-durable\/","url_meta":{"origin":5373,"position":1},"title":"Vers un \u00e9cosyst\u00e8me de la pub digitale plus transparent, \u00e9quilibr\u00e9 et durable","author":"Fred","date":"14 f\u00e9vrier 2023","format":false,"excerpt":"L'\u00e9tude command\u00e9e par la Commission Europ\u00e9enne \"on the impact of recent developments in digital advertising on privacy, publishers and advertisers\" traite des relations entre interm\u00e9diaires, des plateformes, des annonceurs et des \u00e9diteurs, de l'impact sur la vie priv\u00e9e, la soci\u00e9t\u00e9 et l'environnement. La publicit\u00e9 digitale est devenue plus importante que\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-01-31-EU-Study-on-the-impact-of-recent-developments-in-digital.jpg?fit=1200%2C746&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-01-31-EU-Study-on-the-impact-of-recent-developments-in-digital.jpg?fit=1200%2C746&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-01-31-EU-Study-on-the-impact-of-recent-developments-in-digital.jpg?fit=1200%2C746&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-01-31-EU-Study-on-the-impact-of-recent-developments-in-digital.jpg?fit=1200%2C746&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-01-31-EU-Study-on-the-impact-of-recent-developments-in-digital.jpg?fit=1200%2C746&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":270,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/06\/alain-couttolenc-nielsen-nous-allons-lancer-total-audience-pour-mesurer-limpact-de-la-publicite-et-du-contenu-sur-les-quatre-ecrans\/","url_meta":{"origin":5373,"position":2},"title":"ALAIN COUTTOLENC (NIELSEN) : \u00abNOUS ALLONS LANCER TOTAL AUDIENCE POUR MESURER L\u2019IMPACT DE LA PUBLICIT\u00c9 ET DU CONTENU SUR LES QUATRE \u00c9CRANS\u00bb","author":"Fred","date":"6 juillet 2015","format":false,"excerpt":"En France, nous sommes pr\u00e9sents avant tout via notre suivi de la grande consommation (panel consommateur, traitement des donn\u00e9es scanning des distributeurs\u2026), mais aussi via notre partenariat avec M\u00e9diam\u00e9trie. Au sein de M\u00e9diam\u00e9trie\/\/NetRatings, nous collaborons sur la mesure d\u2019internet avec les Digital Rankings mais aussi sur la solution OCR (Online\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/media-universe-mar-2015.jpg?fit=1200%2C927&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4509,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/05\/12\/la-fin-des-cookies-tiers-ne-sonne-pas-la-fin-de-la-publicite-sur-internet\/","url_meta":{"origin":5373,"position":3},"title":"La fin des cookies tiers ne sonne pas la fin de la publicit\u00e9 sur Internet","author":"Fred","date":"12 mai 2020","format":false,"excerpt":"L\u2019Iab Europe vient de publier \"A guide to the Post Third-Party Cookie Era\" qui recense les solutions pour remplacer l'utilisation de cookies tiers dans les campagnes de communication sur Internet. Les navigateurs Firefox, Safari et bient\u00f4t Chrome en 2022 bloquent par d\u00e9faut les cookies tiers au risque de nuire au\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/05\/Picture2.png?fit=941%2C598&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/05\/Picture2.png?fit=941%2C598&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/05\/Picture2.png?fit=941%2C598&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/05\/Picture2.png?fit=941%2C598&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1572,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/12\/04\/comment-liab-veut-contrer-les-adblockers-avec-son-programme-lean\/","url_meta":{"origin":5373,"position":4},"title":"Comment l&#8217;IAB veut contrer les adblockers avec son programme LEAN","author":"Fred","date":"4 d\u00e9cembre 2015","format":false,"excerpt":"Alors que l'adblocking se g\u00e9n\u00e9ralise, l'IAB qui regroupe les acteurs de la publicit\u00e9 digitale souhaite faire \u00e9voluer la publicit\u00e9 vers des pratiques plus responsables. Explication du pr\u00e9sident de l'IAB France, David Lacombled. http:\/\/www.e-marketing.fr\/Thematique\/Communication-1005\/Breves\/Comment-l-IAB-veut-contrer-les-adblockers-avec-son-programme-LEAn-262409.htm \u00a0","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/cover_adblock.png?fit=600%2C208&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/cover_adblock.png?fit=600%2C208&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/cover_adblock.png?fit=600%2C208&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":5394,"url":"https:\/\/mouillere.com\/universconvergents\/2023\/02\/16\/les-influenceurs-ne-respectent-pas-la-reglementation-sur-la-publicite-et-les-droits-des-consommateurs\/","url_meta":{"origin":5373,"position":5},"title":"Les influenceurs ne respectent pas la r\u00e9glementation sur la publicit\u00e9 et les droits des consommateurs","author":"Fred","date":"16 f\u00e9vrier 2023","format":false,"excerpt":"Le m\u00e9tier de l\u2019influence et de la cr\u00e9ation des contenus pr\u00e9sente aujourd\u2019hui de nombreux enjeux socio-\u00e9conomiques. Le recours aux influenceurs pour promouvoir des produits ou services s\u2019est fortement d\u00e9velopp\u00e9, notamment pour permettre aux entreprises de toucher les jeunes consommateurs qui sont particuli\u00e8rement attentifs aux r\u00e9seaux sociaux. La\u00a0 Direction g\u00e9n\u00e9rale de\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/CP-Marketing-dinfluence-des-influenceurs.jpg?fit=1200%2C665&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/CP-Marketing-dinfluence-des-influenceurs.jpg?fit=1200%2C665&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/CP-Marketing-dinfluence-des-influenceurs.jpg?fit=1200%2C665&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/CP-Marketing-dinfluence-des-influenceurs.jpg?fit=1200%2C665&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/CP-Marketing-dinfluence-des-influenceurs.jpg?fit=1200%2C665&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/5373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=5373"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/5373\/revisions"}],"predecessor-version":[{"id":5376,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/5373\/revisions\/5376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/5375"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=5373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=5373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=5373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}