{"id":5382,"date":"2023-02-14T22:39:52","date_gmt":"2023-02-14T21:39:52","guid":{"rendered":"https:\/\/mouillere.com\/universconvergents\/?p=5382"},"modified":"2023-02-15T15:23:46","modified_gmt":"2023-02-15T14:23:46","slug":"google-le-demantelement-dun-calimero","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2023\/02\/14\/google-le-demantelement-dun-calimero\/","title":{"rendered":"Google : le d\u00e9mant\u00e8lement d&#8217;un Calimero"},"content":{"rendered":"<p>Beaucoup plus courageux que nos impuissantes instances nationales et europ\u00e9ennes, le minist\u00e8re de la Justice am\u00e9ricaine (DOJ) et un groupe de 8 \u00c9tats ont d\u00e9pos\u00e9 le 24 janvier 2023 une plainte contre Google qui &#8220;<em>a corrompu la concurrence l\u00e9gitime dans le secteur de la publicit\u00e9 en ligne en s\u2019engageant dans une campagne syst\u00e9matique visant \u00e0 prendre le contr\u00f4le de la vaste gamme d\u2019outils de haute technologie utilis\u00e9s par les \u00e9diteurs, les annonceurs et les courtiers pour faciliter la publicit\u00e9 num\u00e9rique<\/em>&#8220;. Comme \u00e0 son habitude, Calimero a r\u00e9agi en affirmant que <em>&#8220;le proc\u00e8s intent\u00e9 par le DOJ annulerait des ann\u00e9es d\u2019innovation, ce qui nuirait \u00e0 l\u2019ensemble du secteur de la publicit\u00e9&#8221; <\/em>et justifie ses pratiques anti-concurrentielles par la pr\u00e9tendue &#8220;<em>enormous competition in the online advertising industry&#8221;&#8230;\u00a0<\/em><\/p>\n<p><!--more--><\/p>\n<iframe src=\"\/\/docs.google.com\/viewer?url=https%3A%2F%2Fmouillere.com%2Funiversconvergents%2Fwp-content%2Fuploads%2F2023%2F02%2F2023-01-24-Google-DOJ-Complaint.pdf&hl=fr&embedded=true\" class=\"gde-frame\" style=\"width:100%; height:500px; border: none;\" scrolling=\"no\"><\/iframe>\n<p class=\"gde-text\"><a href=\"https:\/\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-01-24-Google-DOJ-Complaint.pdf\" class=\"gde-link\">T\u00e9l\u00e9charger (PDF, 2.07Mo)<\/a><\/p>\n<p><a href=\"https:\/\/blog.google\/outreach-initiatives\/public-policy\/doj-ad-tech-lawsuit-response\/\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.google\/outreach-initiatives\/public-policy\/doj-ad-tech-lawsuit-response\/<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beaucoup plus courageux que nos impuissantes instances nationales et europ\u00e9ennes, le minist\u00e8re de la Justice am\u00e9ricaine (DOJ) et un groupe de 8 \u00c9tats ont d\u00e9pos\u00e9 le 24 janvier 2023 une&hellip; <\/p>\n","protected":false},"author":1,"featured_media":5384,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[74,28],"tags":[],"class_list":["post-5382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/2023-01-24-Google-DOJ-Complaint.jpg?fit=2088%2C812&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-1oO","jetpack-related-posts":[{"id":5575,"url":"https:\/\/mouillere.com\/universconvergents\/2023\/06\/14\/le-demantelement-en-europe-dun-calimero\/","url_meta":{"origin":5382,"position":0},"title":"Le d\u00e9mant\u00e8lement en Europe d&#8217;un Calimero","author":"Fred","date":"14 juin 2023","format":false,"excerpt":"A l'instar de l\u2019administration am\u00e9ricaine, la commission europ\u00e9enne a ouvert une enqu\u00eate pour abus de position dominante \u00e0 l\u2019encontre de Google sur le march\u00e9 de la publicit\u00e9 programmatique pr\u00e9conisant le d\u00e9mant\u00e8lement du groupe. Comme le d\u00e9crit parfaitement Me Etienne WERY dans un article consacr\u00e9 au projet de d\u00e9mant\u00e8lement de Google,\u2026","rel":"","context":"Dans &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/internet\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/06\/Google-antitrust.jpg?fit=640%2C353&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/06\/Google-antitrust.jpg?fit=640%2C353&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/06\/Google-antitrust.jpg?fit=640%2C353&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":5260,"url":"https:\/\/mouillere.com\/universconvergents\/2022\/09\/20\/google-encore-frappee-par-le-syndrome-de-calimero\/","url_meta":{"origin":5382,"position":1},"title":"Google encore frapp\u00e9e par le syndrome de Calimero","author":"Fred","date":"20 septembre 2022","format":false,"excerpt":"Faisant suite aux actions des \u00e9diteurs en France ayant conduit \u00e0 la condamnation de Google \u00e0 une amende de 220 millions d'euros pour avoir favoris\u00e9 depuis 2014 ses propres services de commercialisation des espaces publicitaires sur les sites et applications Internet, les \u00e9diteurs europ\u00e9ens et anglais r\u00e9clament 25 milliards d'euros\u2026","rel":"","context":"Dans &quot;IT&quot;","block_context":{"text":"IT","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/09\/Google.jpg?fit=1200%2C501&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/09\/Google.jpg?fit=1200%2C501&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/09\/Google.jpg?fit=1200%2C501&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/09\/Google.jpg?fit=1200%2C501&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2022\/09\/Google.jpg?fit=1200%2C501&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6832,"url":"https:\/\/mouillere.com\/universconvergents\/2025\/11\/16\/google-un-demantelement-inevitable-toujours-evite\/","url_meta":{"origin":5382,"position":2},"title":"Google : un d\u00e9mant\u00e8lement in\u00e9vitable toujours \u00e9vit\u00e9","author":"Fred","date":"16 novembre 2025","format":false,"excerpt":"Vis\u00e9e par une amende de 2,95 milliards d'euros pour abus de position dominante dans le march\u00e9 de la publicit\u00e9 en ligne, Google ose encore proposer plusieurs engagements \u00e0 la Commission europ\u00e9enne afin de se mettre en conformit\u00e9 avec la r\u00e9glementation europ\u00e9enne, r\u00e8glementation que Google ne cesse de contester avant, pendant\u2026","rel":"","context":"Dans &quot;IT&quot;","block_context":{"text":"IT","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/11\/Google-_-un-demantelement-inevitable-toujours-evite-%E2%80%93-UniversConvergents.jpg?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/11\/Google-_-un-demantelement-inevitable-toujours-evite-%E2%80%93-UniversConvergents.jpg?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/11\/Google-_-un-demantelement-inevitable-toujours-evite-%E2%80%93-UniversConvergents.jpg?fit=1024%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/11\/Google-_-un-demantelement-inevitable-toujours-evite-%E2%80%93-UniversConvergents.jpg?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2180,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/10\/26\/les-72-questions-posees-aux-annonceurs-relatives-a-la-situation-concurrentielle-du-secteur-de-la-publicite-sur-internet-et-limportance-de-lexploitation-des-donnees\/","url_meta":{"origin":5382,"position":3},"title":"Les 72 questions pos\u00e9es aux annonceurs relatives \u00e0 la situation concurrentielle du secteur de la publicit\u00e9 sur Internet et l&#8217;importance de l&#8217;exploitation des donn\u00e9es","author":"Fred","date":"26 octobre 2016","format":false,"excerpt":"L'Autorit\u00e9 de la concurrence s'est enfin d\u00e9cid\u00e9e de se saisir \u00e0 nouveau pour avis pour \u00e9valuer la situation concurrentielle du secteur de la publicit\u00e9 sur Internet et l'importance de l'exploitation des donn\u00e9es, six ans apr\u00e8s son premier avis sur ce secteur (avis 10-A-29 du 14 d\u00e9cembre 2010 sur le fonctionnement\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":4884,"url":"https:\/\/mouillere.com\/universconvergents\/2021\/04\/13\/collusion-frauduleuse-entre-google-et-facebook-pour-dominer-le-marche-publicitaire\/","url_meta":{"origin":5382,"position":4},"title":"Collusion frauduleuse entre Google et Facebook pour dominer le march\u00e9 publicitaire","author":"Fred","date":"13 avril 2021","format":false,"excerpt":"Je ne pense pas qu'il existe dans l'histoire de l'humanit\u00e9 d'autres entreprises ayant connues autant de proc\u00e8s en 20 ans d'existence. Avis aux \u00e9tudiants car cela constitue un excellent et utile sujet de th\u00e8se qui permettrait de mettre en lumi\u00e8re les pratiques des GAFAM et de contredire les affirmations mensong\u00e8res\u2026","rel":"","context":"Dans &quot;Big Data&quot;","block_context":{"text":"Big Data","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/big-data\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2021\/04\/Capture-decran-2021-04-13-a-10.52.41.jpg?fit=1200%2C358&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2021\/04\/Capture-decran-2021-04-13-a-10.52.41.jpg?fit=1200%2C358&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2021\/04\/Capture-decran-2021-04-13-a-10.52.41.jpg?fit=1200%2C358&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2021\/04\/Capture-decran-2021-04-13-a-10.52.41.jpg?fit=1200%2C358&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2021\/04\/Capture-decran-2021-04-13-a-10.52.41.jpg?fit=1200%2C358&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5600,"url":"https:\/\/mouillere.com\/universconvergents\/2023\/07\/05\/apres-les-fake-video-ads-revenues-de-facebook-les-fake-true-view-de-google-ou-comment-devenir-leader-du-marche-publicitaire-en-arnaquant-tout-le-monde\/","url_meta":{"origin":5382,"position":5},"title":"Apr\u00e8s les Fake Video Ads Revenues de Facebook, les Fake True View de Google ou comment devenir leader du march\u00e9 publicitaire en arnaquant tout le monde","author":"Fred","date":"5 juillet 2023","format":false,"excerpt":"De l\u2019enqu\u00eate du FT en 2016 \u00e9voquant une erreur de calcul de performance des vid\u00e9os de 60 \u00e0 80 %, aux \u00e9valuations des annonceurs eux-m\u00eames (150 % \u00e0 900 % de surestimation), et des mois o\u00f9 des fausses estimations de revenus publicitaires ont \u00e9t\u00e9 vendues, des annonceurs am\u00e9ricains ont lanc\u00e9\u2026","rel":"","context":"Dans &quot;IT&quot;","block_context":{"text":"IT","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/07\/google_0.png?fit=624%2C286&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/07\/google_0.png?fit=624%2C286&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/07\/google_0.png?fit=624%2C286&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/5382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=5382"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/5382\/revisions"}],"predecessor-version":[{"id":5385,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/5382\/revisions\/5385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/5384"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=5382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=5382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=5382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}