{"id":5493,"date":"2023-03-28T21:02:52","date_gmt":"2023-03-28T20:02:52","guid":{"rendered":"https:\/\/mouillere.com\/universconvergents\/?p=5493"},"modified":"2023-03-29T13:11:35","modified_gmt":"2023-03-29T12:11:35","slug":"accompagner-les-influenceurs-proteger-les-consommateurs","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2023\/03\/28\/accompagner-les-influenceurs-proteger-les-consommateurs\/","title":{"rendered":"Accompagner les influenceurs &#038; prote\u0301ger les consommateurs"},"content":{"rendered":"<p>Le Minist\u00e8re de l\u2019\u00c9conomie, des Finances et de la Souverainet\u00e9 industrielle et num\u00e9rique a pr\u00e9sent\u00e9 les mesures visant \u00e0 soumettre les influenceurs aux m\u00eames r\u00e8gles publicitaires que les m\u00e9dias traditionnels.<\/p>\n<p><!--more--><\/p>\n<iframe src=\"\/\/docs.google.com\/viewer?url=https%3A%2F%2Fmouillere.com%2Funiversconvergents%2Fwp-content%2Fuploads%2F2023%2F03%2F2023-03-24-Accompagner-les-influenceurs-proteger-les-consommateurs.pdf&hl=fr&embedded=true\" class=\"gde-frame\" style=\"width:100%; height:500px; border: none;\" scrolling=\"no\"><\/iframe>\n<p class=\"gde-text\"><a href=\"https:\/\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/03\/2023-03-24-Accompagner-les-influenceurs-proteger-les-consommateurs.pdf\" class=\"gde-link\">T\u00e9l\u00e9charger (PDF, 2.35Mo)<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Minist\u00e8re de l\u2019\u00c9conomie, des Finances et de la Souverainet\u00e9 industrielle et num\u00e9rique a pr\u00e9sent\u00e9 les mesures visant \u00e0 soumettre les influenceurs aux m\u00eames r\u00e8gles publicitaires que les m\u00e9dias traditionnels.<\/p>\n","protected":false},"author":1,"featured_media":5494,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-5493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/03\/2023-03-24-Accompagner-les-influenceurs-proteger-les-consommateurs.jpg?fit=2440%2C1494&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-1qB","jetpack-related-posts":[{"id":5394,"url":"https:\/\/mouillere.com\/universconvergents\/2023\/02\/16\/les-influenceurs-ne-respectent-pas-la-reglementation-sur-la-publicite-et-les-droits-des-consommateurs\/","url_meta":{"origin":5493,"position":0},"title":"Les influenceurs ne respectent pas la r\u00e9glementation sur la publicit\u00e9 et les droits des consommateurs","author":"Fred","date":"16 f\u00e9vrier 2023","format":false,"excerpt":"Le m\u00e9tier de l\u2019influence et de la cr\u00e9ation des contenus pr\u00e9sente aujourd\u2019hui de nombreux enjeux socio-\u00e9conomiques. Le recours aux influenceurs pour promouvoir des produits ou services s\u2019est fortement d\u00e9velopp\u00e9, notamment pour permettre aux entreprises de toucher les jeunes consommateurs qui sont particuli\u00e8rement attentifs aux r\u00e9seaux sociaux. La\u00a0 Direction g\u00e9n\u00e9rale de\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/CP-Marketing-dinfluence-des-influenceurs.jpg?fit=1200%2C665&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/CP-Marketing-dinfluence-des-influenceurs.jpg?fit=1200%2C665&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/CP-Marketing-dinfluence-des-influenceurs.jpg?fit=1200%2C665&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/CP-Marketing-dinfluence-des-influenceurs.jpg?fit=1200%2C665&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/02\/CP-Marketing-dinfluence-des-influenceurs.jpg?fit=1200%2C665&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6958,"url":"https:\/\/mouillere.com\/universconvergents\/2026\/01\/17\/rapport-sur-linfluence-et-les-reseaux-sociaux\/","url_meta":{"origin":5493,"position":1},"title":"Rapport sur l&#8217;influence et les r\u00e9seaux sociaux","author":"Fred","date":"17 janvier 2026","format":false,"excerpt":"Le rapport dresse un bilan globalement positif de la premi\u00e8re loi sur les influenceurs de 2023, notamment en mati\u00e8re de transparence publicitaire, mais alerte sur l'\u00e9mergence de nouvelles d\u00e9rives n\u00e9cessitant une action publique renforc\u00e9e (m\u00e9canismes de dons addictifs sur les lives TikTok, prolif\u00e9ration de promotions illicites, expansion non r\u00e9gul\u00e9e des\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/01\/RapportInfluenceurs.jpg?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/01\/RapportInfluenceurs.jpg?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/01\/RapportInfluenceurs.jpg?fit=1024%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/01\/RapportInfluenceurs.jpg?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7044,"url":"https:\/\/mouillere.com\/universconvergents\/2026\/03\/31\/influenceurs-concurrence\/","url_meta":{"origin":5493,"position":2},"title":"Influenceurs &#038; Concurrence","author":"Fred","date":"31 mars 2026","format":false,"excerpt":"Le secteur de la cr\u00e9ation de contenu vid\u00e9o en ligne en France a connu une transformation radicale en quinze ans, passant d'une pratique amateur \u00e0 une fili\u00e8re structur\u00e9e de l'industrie audiovisuelle, comptant plus de 150 000 cr\u00e9ateurs professionnels en 2024. L'\u00e9conomie globale de la cr\u00e9ation de contenu est estim\u00e9e \u00e0\u2026","rel":"","context":"Dans &quot;IT&quot;","block_context":{"text":"IT","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/03\/Ecosysteme%402x-scaled.png?fit=1200%2C790&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/03\/Ecosysteme%402x-scaled.png?fit=1200%2C790&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/03\/Ecosysteme%402x-scaled.png?fit=1200%2C790&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/03\/Ecosysteme%402x-scaled.png?fit=1200%2C790&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2026\/03\/Ecosysteme%402x-scaled.png?fit=1200%2C790&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5467,"url":"https:\/\/mouillere.com\/universconvergents\/2023\/03\/22\/rapport-2022-2023-sur-le-cinema-la-television-et-la-vod-en-europe\/","url_meta":{"origin":5493,"position":3},"title":"Rapport 2022-2023 sur le cin\u00e9ma, la t\u00e9l\u00e9vision et la VoD en Europe.","author":"Fred","date":"22 mars 2023","format":false,"excerpt":"L'incontournable Observatoire europ\u00e9en de l\u2019audiovisuel a publi\u00e9 son rapport 2022-2023 sur le cin\u00e9ma, la t\u00e9l\u00e9vision et la VoD en Europe.","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/03\/Top-Players.jpg?fit=1200%2C721&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/03\/Top-Players.jpg?fit=1200%2C721&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/03\/Top-Players.jpg?fit=1200%2C721&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/03\/Top-Players.jpg?fit=1200%2C721&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/03\/Top-Players.jpg?fit=1200%2C721&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6198,"url":"https:\/\/mouillere.com\/universconvergents\/2024\/08\/12\/rapport-iedom-2023-vers-une-croissance-economique-durable-de-la-guyane\/","url_meta":{"origin":5493,"position":4},"title":"Rapport IEDOM 2023 : vers une croissance \u00e9conomique durable de la Guyane","author":"Fred","date":"12 ao\u00fbt 2024","format":false,"excerpt":"L'\u2019Institut d\u2019\u00c9mission des D\u00e9partements d\u2019Outre-Mer (IEDOM) vient de publier son rapport annuel 2023, document indispensable \u00e0 tout investisseur, entrepreneur, salari\u00e9 ou fonctionnaire pour comprendre les caract\u00e9ristiques et potentiels de la Guyane, s'y installer et contribu\u00e9 \u00e0 son d\u00e9veloppement durable. Le rapport annuel 2023 de l\u2019IEDOM met en avant plusieurs indicateurs\u2026","rel":"","context":"Dans &quot;Environnement&quot;","block_context":{"text":"Environnement","link":"https:\/\/mouillere.com\/universconvergents\/category\/environnement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/08\/2024-IEDOM-RapportAnnuel.png?fit=1200%2C964&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/08\/2024-IEDOM-RapportAnnuel.png?fit=1200%2C964&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/08\/2024-IEDOM-RapportAnnuel.png?fit=1200%2C964&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/08\/2024-IEDOM-RapportAnnuel.png?fit=1200%2C964&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/08\/2024-IEDOM-RapportAnnuel.png?fit=1200%2C964&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6731,"url":"https:\/\/mouillere.com\/universconvergents\/2025\/10\/01\/jeunes-plateformes-numeriques\/","url_meta":{"origin":5493,"position":5},"title":"Jeunes &#038; plateformes num\u00e9riques","author":"Fred","date":"1 octobre 2025","format":false,"excerpt":"L'ARCOM vient de publier une \u00e9tude quantitative, qualitative et s\u00e9miologique analysant les usages et pratiques des jeunes sur les plateformes num\u00e9riques (r\u00e9seaux sociaux, messageries, plateformes vid\u00e9o, jeux), la nature et l'ampleur des risques auxquels ils sont expos\u00e9s et la mani\u00e8re dont ils y font face. \u00a0 \u00a0 99% des 11-17\u2026","rel":"","context":"Dans &quot;IT&quot;","block_context":{"text":"IT","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/10\/2025-09-Arcom-ProtectionMineurs-scaled.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/10\/2025-09-Arcom-ProtectionMineurs-scaled.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/10\/2025-09-Arcom-ProtectionMineurs-scaled.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/10\/2025-09-Arcom-ProtectionMineurs-scaled.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/10\/2025-09-Arcom-ProtectionMineurs-scaled.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/5493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=5493"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/5493\/revisions"}],"predecessor-version":[{"id":5496,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/5493\/revisions\/5496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/5494"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=5493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=5493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=5493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}