{"id":602,"date":"2015-07-29T20:37:22","date_gmt":"2015-07-29T19:37:22","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=602"},"modified":"2015-08-04T20:41:02","modified_gmt":"2015-08-04T19:41:02","slug":"tv-operators-opt-for-hybrid-ott-as-preferred-business-model","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/29\/tv-operators-opt-for-hybrid-ott-as-preferred-business-model\/","title":{"rendered":"TV operators opt for hybrid OTT as preferred business model"},"content":{"rendered":"<p>With over-the-top now firmly established within service providers&#8217; pay-TV portfolios, the hybrid OTT model has become the paying platform of choice says research from MPP Global. With flexibility a key differentiator not only in competition with online vide firms but also pay-TV rivals, the hybrid OTT model enables content owners to offer different price packages, ranging from paying on a TVOD (transactional video-on-demand) basis to signing up for a subscription (subscription video-on-demand, SVOD). This means that operators can attract not only those willing to pay on a pay-per-view basis but also those who want unlimited access to all content by purchasing a subscription. Such models have already been deployed by Amazon for its Amazon Instant Video service, as well as by Hulu for its online streaming service in the US.<br \/>\n<a href=\"http:\/\/www.rapidtvnews.com\/2015072939271\/tv-operators-opt-for-hybrid-ott-as-preferred-business-model.html#axzz3hsQ6ILl6\" target=\"_blank\">http:\/\/www.rapidtvnews.com\/2015072939271\/tv-operators-opt-for-hybrid-ott-as-preferred-business-model.html#axzz3hsQ6ILl6<\/a><\/p>\n<p><a href=\"http:\/\/www.mppglobal.com\/news\/press-releases\/hybrid-ott-emerges-as-top-business-model-for-tv-operators\/\" target=\"_blank\">http:\/\/www.mppglobal.com\/news\/press-releases\/hybrid-ott-emerges-as-top-business-model-for-tv-operators\/<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With over-the-top now firmly established within service providers&#8217; pay-TV portfolios, the hybrid OTT model has become the paying platform of choice says research from MPP Global. With flexibility a key&hellip; <\/p>\n","protected":false},"author":1,"featured_media":603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[5],"class_list":["post-602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisuel","tag-ott"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/Capture-d%E2%80%99%C3%A9cran-2015-08-04-%C3%A0-21.40.37.jpg?fit=660%2C512&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-9I","jetpack-related-posts":[{"id":12,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/03\/subscription-tv-in-decline-as-digital-makes-gains-says-pwc\/","url_meta":{"origin":602,"position":0},"title":"Subscription TV in decline as digital makes gains, says PwC","author":"Fred","date":"3 juin 2015","format":false,"excerpt":"US subscription TV penetration is expected to fall from 79.5% in 2012 to 76.9% in 2016, thanks in part to over-the-top video services, according to PricewaterhouseCoopers (PwC). PwC\u2019s Global Entertainment and Media Outlook 2015-2019 report says that US internet advertising is expected to continue to \u201coutperform all other entertainment and\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/PWC-entertainment.png?fit=757%2C603&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/PWC-entertainment.png?fit=757%2C603&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/PWC-entertainment.png?fit=757%2C603&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/PWC-entertainment.png?fit=757%2C603&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":761,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/03\/optimising-the-user-experience-for-ott-video-report\/","url_meta":{"origin":602,"position":1},"title":"Optimising the user experience for OTT video Report","author":"Fred","date":"3 septembre 2015","format":false,"excerpt":"OTT video providers still face challenges in delivering consistent, high-quality video experiences to consumers. They are under pressure to address an ever-growing number of devices while maintaining a smooth video experience without buffering or freezing of the image. They need to offer an attractive user guide and content. They need\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/Deutsche-Telekom-Survey-Aug2.jpg?fit=595%2C826&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/Deutsche-Telekom-Survey-Aug2.jpg?fit=595%2C826&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/Deutsche-Telekom-Survey-Aug2.jpg?fit=595%2C826&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":655,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/08\/12\/ott-services-a-complement-to-pay-tv\/","url_meta":{"origin":602,"position":2},"title":"OTT services a complement to pay TV","author":"Fred","date":"12 ao\u00fbt 2015","format":false,"excerpt":"Over-the-top (OTT) video services like Netflix remain \u201ca complement to, not a replacement for\u201d traditional pay TV, with 40% of web users taking multichannel and an SVOD service, according to Horowitz Research. The firm\u2019s Multiplatform Content and Services report claims that 42% of web users only take a multichannel service,\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/Horowitz-OTT-viewing-by-age.jpg?fit=300%2C265&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":637,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/08\/14\/minority-report-the-search-for-niche-ott-audiences\/","url_meta":{"origin":602,"position":3},"title":"Minority report: the search for niche OTT audiences","author":"Fred","date":"14 ao\u00fbt 2015","format":false,"excerpt":"Serving niche audiences on a global scale is becoming an increasingly viable business model in an online world, reports Andy McDonald. As over-the-top video starts to mature, the market is increasingly giving rise to players that cater for specific audiences. While the rise of the Netflixes, Amazons and Hulus of\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/Viewster-iPad-hor_SS_Homescreen-transp-300x211.png?fit=300%2C211&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":553,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/14\/local-tv-takes-news-to-web-in-fight-for-cord-cutters\/","url_meta":{"origin":602,"position":4},"title":"Local TV takes news to Web in fight for cord cutters","author":"Fred","date":"14 juillet 2015","format":false,"excerpt":"Local TV stations are plugging one of the last major holes in mobile video: streaming their news to phones and tablets. The move presents yet another challenge to cable and satellite providers, which are grappling with the widespread online availability of content. This fall, 112 U.S. stations will begin streaming\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/042214_CordCuttingInfographic_promo.jpg?fit=600%2C584&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/042214_CordCuttingInfographic_promo.jpg?fit=600%2C584&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/042214_CordCuttingInfographic_promo.jpg?fit=600%2C584&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":299,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/01\/netflix-cord-cutters-on-the-up\/","url_meta":{"origin":602,"position":5},"title":"Netflix cord-cutters \u2018on the up\u2019","author":"Fred","date":"1 juillet 2015","format":false,"excerpt":"More US Netflix subscribers are cutting their pay TV cords than ever before, according to new research. Just 67% of 829 respondents surveyed by CutCableToday said they still had a pay TV subscription, with 9% saying they planned to cancel their service next year and a further 16% currently unsure\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=602"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/602\/revisions"}],"predecessor-version":[{"id":604,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/602\/revisions\/604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/603"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}