{"id":637,"date":"2015-08-14T12:58:30","date_gmt":"2015-08-14T11:58:30","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=637"},"modified":"2015-08-18T13:00:25","modified_gmt":"2015-08-18T12:00:25","slug":"minority-report-the-search-for-niche-ott-audiences","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/08\/14\/minority-report-the-search-for-niche-ott-audiences\/","title":{"rendered":"Minority report: the search for niche OTT audiences"},"content":{"rendered":"

Serving niche audiences on a global scale is becoming an increasingly viable business model in an online world, reports Andy McDonald. As over-the-top video starts to mature, the market is increasingly giving rise to players that cater for specific audiences. While the rise of the Netflixes, Amazons and Hulus of the web offers a new route to market for TV and movie content, there is a new wave of online players specialising in specific genres \u2013 ranging from foreign content to documentaries and factual programming, little-known drama and Japanese animation. Online distribution is cost-effective when targeting small audiences, and the nature of the web means that small niches attain a significant scale when applied to a global market. A recent study by Horowitz Research claims that 88% of urban TV viewers now have the ability to stream video and states that multicultural viewers are more likely to have made OTT video a part of their lifestyle.
\nhttp:\/\/www.digitaltveurope.net\/412571\/minority-report-the-search-for-niche-ott-audiences\/<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Serving niche audiences on a global scale is becoming an increasingly viable business model in an online world, reports Andy McDonald. As over-the-top video starts to mature, the market is… <\/p>\n","protected":false},"author":1,"featured_media":638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[5],"class_list":["post-637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisuel","tag-ott"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/Viewster-iPad-hor_SS_Homescreen-transp-300x211.png?fit=300%2C211&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-ah","jetpack-related-posts":[{"id":38,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/09\/netflix-means-nobody-is-safe-in-tv-land\/","url_meta":{"origin":637,"position":0},"title":"Netflix means \u201cnobody is safe\u201d in TV land","author":"Fred","date":"9 juin 2015","format":false,"excerpt":"A major report from investment bankers Exane\/BNP-Paribas states bluntly that Netflix is not just a major disrupter of all that is \u2018normal\u2019 in broadcasting, but its unique global approach to content and product, plus lower costs than its incumbents, means that Netflix is capable of \u201cshifting the ground beneath [the\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/2000px-Netflix_logo-1.svg_.png?fit=1200%2C559&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/2000px-Netflix_logo-1.svg_.png?fit=1200%2C559&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/2000px-Netflix_logo-1.svg_.png?fit=1200%2C559&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/2000px-Netflix_logo-1.svg_.png?fit=1200%2C559&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/2000px-Netflix_logo-1.svg_.png?fit=1200%2C559&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":761,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/03\/optimising-the-user-experience-for-ott-video-report\/","url_meta":{"origin":637,"position":1},"title":"Optimising the user experience for OTT video Report","author":"Fred","date":"3 septembre 2015","format":false,"excerpt":"OTT video providers still face challenges in delivering consistent, high-quality video experiences to consumers. They are under pressure to address an ever-growing number of devices while maintaining a smooth video experience without buffering or freezing of the image. They need to offer an attractive user guide and content. They need\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/Deutsche-Telekom-Survey-Aug2.jpg?fit=595%2C826&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/Deutsche-Telekom-Survey-Aug2.jpg?fit=595%2C826&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/Deutsche-Telekom-Survey-Aug2.jpg?fit=595%2C826&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":702,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/08\/26\/ebu-welcomes-steps-to-update-eu-cable-and-satellite-directive-for-the-digital-age\/","url_meta":{"origin":637,"position":2},"title":"EBU welcomes steps to update EU Cable and Satellite Directive for the digital age","author":"Fred","date":"26 ao\u00fbt 2015","format":false,"excerpt":"On 24 August 2015, the European Commission launched a public consultation on the review of the EU Cable and Satellite Directive. 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