{"id":640,"date":"2015-08-14T13:01:11","date_gmt":"2015-08-14T12:01:11","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=640"},"modified":"2015-08-18T13:03:48","modified_gmt":"2015-08-18T12:03:48","slug":"analyst-ott-hype-is-over-the-top","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/08\/14\/analyst-ott-hype-is-over-the-top\/","title":{"rendered":"Analyst: \u2018OTT hype is over-the-top\u2019"},"content":{"rendered":"<p>Despite the recent launch by major broadcasters such as HBO, Showtime, and CBS of their own standalone OTT apps, and speculation that ESPN is about to make such a move, Alan Wolk, Senior Analyst with TDG, has warned that \u2018the Great OTT Migration\u2019 isn\u2019t happening just yet. In a Blog Post, he says there are many reasons most networks will not (and cannot) make the leap to OTT, either now or in the short-term future. \u201cThe first reason has to do with who owns the distribution rights to the network\u2019s programming. In most cases, it is often an outside studio. Take AMC, for example: Lionsgate owns the rights to Mad Men, while Sony owns the rights to Breaking Bad. These sorts of deals are the norm in Hollywood, as the studios develop the shows and incur the costs of winnowing down scripts and creating pilots. And the reason they shoulder this expense? So they can then sell distribution rights to a show once it becomes a legitimate hit, raking in millions upon millions of dollars,\u201d he notes<br \/>\n<a href=\"http:\/\/advanced-television.com\/2015\/08\/14\/analyst-ott-hype-is-over-the-top\/\" target=\"_blank\">http:\/\/advanced-television.com\/2015\/08\/14\/analyst-ott-hype-is-over-the-top\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite the recent launch by major broadcasters such as HBO, Showtime, and CBS of their own standalone OTT apps, and speculation that ESPN is about to make such a move,&hellip; <\/p>\n","protected":false},"author":1,"featured_media":641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[5],"class_list":["post-640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisuel","tag-ott"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/Unknown.jpeg?fit=294%2C171&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-ak","jetpack-related-posts":[{"id":21,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/04\/discovery-goes-ott-in-nordics-and-italy-europe-next\/","url_meta":{"origin":640,"position":0},"title":"Discovery goes OTT in Nordics and Italy, Europe next","author":"Fred","date":"4 juin 2015","format":false,"excerpt":"Discovery\u2019s OTT service DPlay has now launched as a beta product in Denmark, Italy, and Sweden, following last year\u2019s start in Norway. Discovery Networks said that plans firmly in place to take DPlay to additional markets before the end of 2015. In addition, Discovery Networks is rolling out a new\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/Dplay.png?fit=1074%2C617&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/Dplay.png?fit=1074%2C617&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/Dplay.png?fit=1074%2C617&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/Dplay.png?fit=1074%2C617&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/Dplay.png?fit=1074%2C617&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":761,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/03\/optimising-the-user-experience-for-ott-video-report\/","url_meta":{"origin":640,"position":1},"title":"Optimising the user experience for OTT video Report","author":"Fred","date":"3 septembre 2015","format":false,"excerpt":"OTT video providers still face challenges in delivering consistent, high-quality video experiences to consumers. They are under pressure to address an ever-growing number of devices while maintaining a smooth video experience without buffering or freezing of the image. They need to offer an attractive user guide and content. They need\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/Deutsche-Telekom-Survey-Aug2.jpg?fit=595%2C826&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/Deutsche-Telekom-Survey-Aug2.jpg?fit=595%2C826&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/Deutsche-Telekom-Survey-Aug2.jpg?fit=595%2C826&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":556,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/15\/apple-nears-deal-with-networks-on-live-tv-service\/","url_meta":{"origin":640,"position":2},"title":"Apple nears deal with networks on live TV service","author":"Fred","date":"15 juillet 2015","format":false,"excerpt":"Apple is close to completing negotiations with the US's main networks on launching its own TV service, the New York Post said. \u201cThe platform is ready and it rocks,\u201d one source told the paper. Apple\u2019s discussions with ABC, CBS, NBC and Fox initially foundered over the company's desire to offer\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/13568-8469-13115-7540-13082-7489-11760-4924-overview_whatis_hero_2x-l-l-l-l.jpg?fit=660%2C453&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/13568-8469-13115-7540-13082-7489-11760-4924-overview_whatis_hero_2x-l-l-l-l.jpg?fit=660%2C453&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/13568-8469-13115-7540-13082-7489-11760-4924-overview_whatis_hero_2x-l-l-l-l.jpg?fit=660%2C453&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":572,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/10\/ott-password-sharing-costs-industry-500m\/","url_meta":{"origin":640,"position":3},"title":"OTT password sharing costs industry $500m","author":"Fred","date":"10 juillet 2015","format":false,"excerpt":"OTT video service credential sharing will cost the industry $500 million (\u20ac447m) in direct revenues worldwide in 2015, according to research from market research and consulting company Parks Associates examining video piracy, credential sharing, and its impact on OTT revenue. The report \u2013 The Cost of Piracy \u2013 shows 6\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Parks-Assoc-OTT-Service-Subscription-Paid-by-Someone-Outside-the-Home.gif?fit=349%2C402&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":637,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/08\/14\/minority-report-the-search-for-niche-ott-audiences\/","url_meta":{"origin":640,"position":4},"title":"Minority report: the search for niche OTT audiences","author":"Fred","date":"14 ao\u00fbt 2015","format":false,"excerpt":"Serving niche audiences on a global scale is becoming an increasingly viable business model in an online world, reports Andy McDonald. As over-the-top video starts to mature, the market is increasingly giving rise to players that cater for specific audiences. While the rise of the Netflixes, Amazons and Hulus of\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/Viewster-iPad-hor_SS_Homescreen-transp-300x211.png?fit=300%2C211&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":685,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/04\/eus-net-neutrality-move-eases-path-for-ott-video-2\/","url_meta":{"origin":640,"position":5},"title":"EU\u2019s Net neutrality move eases path for OTT video","author":"Fred","date":"4 juillet 2015","format":false,"excerpt":"The EU has decided to implement strong Net neutrality rules, as part of an ambitious overhaul of EU telecoms rules in 2016. The move, which will come into effect on 30 April 2016, will have significant impact on the growing over-the-top (OTT) video space. The agreement covers the basic principles\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/net-neutrality20what20you20should20know-100334777-orig.jpg?fit=421%2C261&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=640"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/640\/revisions"}],"predecessor-version":[{"id":642,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/640\/revisions\/642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/641"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}