{"id":647,"date":"2015-08-14T13:29:35","date_gmt":"2015-08-14T12:29:35","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=647"},"modified":"2015-08-18T13:30:36","modified_gmt":"2015-08-18T12:30:36","slug":"ad-blocking-a-growing-audience-but-little-advertiser-panic-yet","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/08\/14\/ad-blocking-a-growing-audience-but-little-advertiser-panic-yet\/","title":{"rendered":"Ad Blocking: A Growing Audience, but Little Advertiser Panic\u2014Yet"},"content":{"rendered":"

Hard data, as well as strategic moves by industry players and anecdotal evidence, suggest that ad-blocking software use is on the rise. Yet at the moment, at the aggregate level, digital advertising’s status quo appears safe. Agencies, brands and ad networks have been largely insulated from any major disruption of activity so far, according to a new eMarketer report.
\nhttp:\/\/www.emarketer.com\/Article\/Ad-Blocking-Growing-Audience-Little-Advertiser-PanicmdashYet\/1012857?ecid=NL1002<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Hard data, as well as strategic moves by industry players and anecdotal evidence, suggest that ad-blocking software use is on the rise. Yet at the moment, at the aggregate level,… <\/p>\n","protected":false},"author":1,"featured_media":648,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/191862.gif?fit=324%2C308&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-ar","jetpack-related-posts":[{"id":86,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/09\/mep-reda-commission-is-too-cautious-on-geo-blocking-and-copyright-law\/","url_meta":{"origin":647,"position":0},"title":"MEP Reda – Commission is too cautious on geo-blocking and copyright law","author":"Fred","date":"9 juin 2015","format":false,"excerpt":"The European Commission is aiming to tear down \u201cregulatory walls\u201d for digital products and services and turn 28 national markets into a single digital market. But plans on geo-blocking and copyright law are too cautious, says MEP Julia Reda from the Pirate Party in an interview with EurActiv Germany. Julia\u2026","rel":"","context":"Dans "Propri\u00e9t\u00e9 litt\u00e9raire et artistique"","block_context":{"text":"Propri\u00e9t\u00e9 litt\u00e9raire et artistique","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/propriete-litteraire-et-artistique\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/J_Reda.jpg?fit=1024%2C574&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/J_Reda.jpg?fit=1024%2C574&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/J_Reda.jpg?fit=1024%2C574&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/J_Reda.jpg?fit=1024%2C574&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":15,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/06\/sports-media-rights-and-the-digital-single-market-is-your-business-ready\/","url_meta":{"origin":647,"position":1},"title":"Sports media rights and the Digital Single Market\u2026 Is your business ready?","author":"Fred","date":"6 juin 2015","format":false,"excerpt":"On 6 May 2015 the European Commission published its strategy for a 'Digital Single Market' for Europe. The Commission's communication outlines its grand vision for a Europe in which 'the free movement of goods, persons, services and capital is ensured and where individuals and businesses can seamlessly access and exercise\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/2000px-Brussels_EU.svg_.png?fit=1153%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/2000px-Brussels_EU.svg_.png?fit=1153%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/2000px-Brussels_EU.svg_.png?fit=1153%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/2000px-Brussels_EU.svg_.png?fit=1153%2C1200&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/2000px-Brussels_EU.svg_.png?fit=1153%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":183,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/19\/commission-questions-companies-on-geo-blocking\/","url_meta":{"origin":647,"position":2},"title":"Commission questions companies on geo-blocking","author":"Fred","date":"19 juin 2015","format":false,"excerpt":"European Commission investigators kicked off a wide-ranging antitrust probe into Europe\u2019s digital sector Thursday, sending the first round of questionnaires to audio-visual companies, POLITICO has learned. 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