{"id":707,"date":"2015-08-31T09:20:47","date_gmt":"2015-08-31T08:20:47","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=707"},"modified":"2015-08-31T09:20:47","modified_gmt":"2015-08-31T08:20:47","slug":"comment-les-conversations-sur-twitter-autour-de-la-tv-contribuent-a-affiner-le-profil-des-telespectateurs-selon-brandwatch","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/08\/31\/comment-les-conversations-sur-twitter-autour-de-la-tv-contribuent-a-affiner-le-profil-des-telespectateurs-selon-brandwatch\/","title":{"rendered":"Comment les conversations sur Twitter autour de la TV contribuent \u00e0 affiner le profil des t\u00e9lespectateurs selon Brandwatch"},"content":{"rendered":"

Dans son \u00e9tude \u00abSocial insights on the television network industry\u00bb, Brandwatch a mesur\u00e9 sous tous les angles l\u2019engagement des t\u00e9l\u00e9spectateurs sur Twitter. L’\u00e9tude aborde une approche alternative pour d\u00e9finir les profils centre d’int\u00e9rets des t\u00e9l\u00e9spectateurs en fonction du type de conversation.
\nhttp:\/\/www.offremedia.com\/voir-article\/comment-les-conversations-sur-twitter-autour-de-la-tv-contribuent-a-affiner-le-profil-des-telespectateurs-selon-brandwatch\/newsletter_id=205533\/
\nhttps:\/\/www.brandwatch.com\/tv-network-report\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dans son \u00e9tude \u00abSocial insights on the television network industry\u00bb, Brandwatch a mesur\u00e9 sous tous les angles l\u2019engagement des t\u00e9l\u00e9spectateurs sur Twitter. L’\u00e9tude aborde une approche alternative pour d\u00e9finir les… <\/p>\n","protected":false},"author":1,"featured_media":708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[],"class_list":["post-707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisuel"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/136833-5b375a.png?fit=595%2C641&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-bp","jetpack-related-posts":[{"id":758,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/03\/comment-les-telespectateurs-europeens-consomment-ils-les-nouveaux-services-de-television\/","url_meta":{"origin":707,"position":0},"title":"Comment les t\u00e9l\u00e9spectateurs europ\u00e9ens consomment-ils les nouveaux services de t\u00e9l\u00e9vision ?","author":"Fred","date":"3 septembre 2015","format":false,"excerpt":"Le cabinet d\u2019\u00e9tudes IHS publie une \u00e9tude comparative de la consommation des programmes TV entre les 5 grands pays europ\u00e9ens : Grande-Bretagne,... http:\/\/www.zdnet.fr\/actualites\/comment-les-telespectateurs-europeens-consomment-ils-les-nouveaux-services-de-television-39824276.htm","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/IHS1.png?fit=471%2C1200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":667,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/08\/19\/tv-et-video-les-nouvelles-habitudes-des-consommateurs\/","url_meta":{"origin":707,"position":1},"title":"TV et Vid\u00e9o : les nouvelles habitudes des consommateurs","author":"Fred","date":"19 ao\u00fbt 2015","format":false,"excerpt":"FutureSource Consulting publie la nouvelle vague de son \u00e9tude \u00ab Living with Digital \u00bb dans laquelle le comportement des t\u00e9l\u00e9spectateurs de 6 pays... http:\/\/www.zdnet.fr\/actualites\/tv-et-video-les-nouvelles-habitudes-des-consommateurs-39823670.htm","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/Future001.jpg.png?fit=324%2C1200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":476,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/24\/aux-etats-unis-la-svod-remplace-la-tv-en-direct-chez-les-jeunes\/","url_meta":{"origin":707,"position":2},"title":"Aux Etats-Unis, la SVOD remplace la TV en direct chez les jeunes","author":"Fred","date":"24 juillet 2015","format":false,"excerpt":"Une \u00e9tude r\u00e9alis\u00e9e par Hub Entertainment Research analyse le comportement des t\u00e9l\u00e9spectateurs am\u00e9ricains, en particulier celui des jeunes. Pour... http:\/\/www.zdnet.fr\/actualites\/aux-etats-unis-la-svod-remplace-la-tv-en-direct-chez-les-jeunes-39822916.htm http:\/\/hubresearchllc.com\/download-report\/2015-decoding-the-default\/ \u00a0","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Decode002.jpg.png?fit=620%2C427&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Decode002.jpg.png?fit=620%2C427&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Decode002.jpg.png?fit=620%2C427&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1006,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/24\/rentree-tv-2015-eurodata-tv-worldwide-revele-les-nouvelles-dynamiques-de-la-tv-a-linternational\/","url_meta":{"origin":707,"position":3},"title":"Rentr\u00e9e TV 2015 : Eurodata TV Worldwide r\u00e9v\u00e8le les nouvelles dynamiques de la TV \u00e0 l\u2019international","author":"Fred","date":"24 septembre 2015","format":false,"excerpt":"Pour Sahar Baghery, Directrice du p\u00f4le \u00e9tudes et strat\u00e9gies des contenus d\u2019Eurodata TV : \u00ab Les usages des t\u00e9l\u00e9spectateurs \u00e9voluent rapidement et partout dans le monde, avec notamment la consommation d\u00e9lin\u00e9aris\u00e9e de contenus t\u00e9l\u00e9 et la multiplication des \u00e9crans : face \u00e0 ces mutations, acteurs traditionnels et nouveaux entrants (plateformes\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/eurodata-182443.png?fit=728%2C338&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/eurodata-182443.png?fit=728%2C338&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/eurodata-182443.png?fit=728%2C338&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/eurodata-182443.png?fit=728%2C338&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":556,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/15\/apple-nears-deal-with-networks-on-live-tv-service\/","url_meta":{"origin":707,"position":4},"title":"Apple nears deal with networks on live TV service","author":"Fred","date":"15 juillet 2015","format":false,"excerpt":"Apple is close to completing negotiations with the US's main networks on launching its own TV service, the New York Post said. \u201cThe platform is ready and it rocks,\u201d one source told the paper. Apple\u2019s discussions with ABC, CBS, NBC and Fox initially foundered over the company's desire to offer\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/13568-8469-13115-7540-13082-7489-11760-4924-overview_whatis_hero_2x-l-l-l-l.jpg?fit=660%2C453&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/13568-8469-13115-7540-13082-7489-11760-4924-overview_whatis_hero_2x-l-l-l-l.jpg?fit=660%2C453&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/13568-8469-13115-7540-13082-7489-11760-4924-overview_whatis_hero_2x-l-l-l-l.jpg?fit=660%2C453&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":553,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/14\/local-tv-takes-news-to-web-in-fight-for-cord-cutters\/","url_meta":{"origin":707,"position":5},"title":"Local TV takes news to Web in fight for cord cutters","author":"Fred","date":"14 juillet 2015","format":false,"excerpt":"Local TV stations are plugging one of the last major holes in mobile video: streaming their news to phones and tablets. The move presents yet another challenge to cable and satellite providers, which are grappling with the widespread online availability of content. This fall, 112 U.S. stations will begin streaming\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/042214_CordCuttingInfographic_promo.jpg?fit=600%2C584&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/042214_CordCuttingInfographic_promo.jpg?fit=600%2C584&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/042214_CordCuttingInfographic_promo.jpg?fit=600%2C584&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=707"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/707\/revisions"}],"predecessor-version":[{"id":709,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/707\/revisions\/709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/708"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}