{"id":750,"date":"2006-12-01T10:00:49","date_gmt":"2006-12-01T09:00:49","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=750"},"modified":"2020-04-02T01:48:36","modified_gmt":"2020-04-02T00:48:36","slug":"spots-publicitaires-sur-internet-droits-dauteur","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2006\/12\/01\/spots-publicitaires-sur-internet-droits-dauteur\/","title":{"rendered":"SPOTS PUBLICITAIRES SUR INTERNET &#038; DROITS D&#8217;AUTEUR"},"content":{"rendered":"<p>Th\u00e8se pr\u00e9sent\u00e9e en 2006 dans le cadre de l&#8217;Executive MS Marketing &amp; Communication \u00e0 l&#8217;ESCP-EAP<\/p>\n<p style=\"text-align: center;\">Pr\u00e9sentation<\/p>\n<p style=\"text-align: center;\"><iframe src='https:\/\/www.slideshare.net\/slideshow\/embed_code\/52347614' width='1110' height='909' sandbox=\"allow-popups allow-scripts allow-same-origin allow-presentation\" allowfullscreen webkitallowfullscreen mozallowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\">Th\u00e8se int\u00e9grale<\/p>\n<p style=\"text-align: center;\"><iframe src='https:\/\/www.slideshare.net\/slideshow\/embed_code\/52348173' width='1110' height='909' sandbox=\"allow-popups allow-scripts allow-same-origin allow-presentation\" allowfullscreen webkitallowfullscreen mozallowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u00e8se pr\u00e9sent\u00e9e en 2006 dans le cadre de l&#8217;Executive MS Marketing &amp; Communication \u00e0 l&#8217;ESCP-EAP Pr\u00e9sentation Th\u00e8se int\u00e9grale<\/p>\n","protected":false},"author":1,"featured_media":748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[14,43],"tags":[],"class_list":["post-750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-propriete-litteraire-et-artistique","category-publications"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/diapospotpub.jpg?fit=3000%2C2250&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-c6","jetpack-related-posts":[{"id":2646,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/09\/20\/alliance-entre-google-et-lalpa-contre-le-piratage\/","url_meta":{"origin":750,"position":0},"title":"Alliance entre Google et l&#8217;ALPA contre le piratage","author":"Fred","date":"20 septembre 2017","format":false,"excerpt":"Un accord vient d'\u00eatre sign\u00e9 pour trois ans entre Google et l'Association de Lutte contre la Piraterie audiovisuelle (ALPA) pour\u00a0mieux lutter contre la mise en ligne de contenus ne respectant pas le droit d\u2019auteur sur Youtube. \u00ab l'effondrement d'un mur d'incompr\u00e9hension \u00bb Google mettra \u00e0 la disposition des ayants-droit son\u2026","rel":"","context":"Dans &quot;Propri\u00e9t\u00e9 litt\u00e9raire et artistique&quot;","block_context":{"text":"Propri\u00e9t\u00e9 litt\u00e9raire et artistique","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/propriete-litteraire-et-artistique\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/09\/Alpa_logo.jpg?fit=255%2C216&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1678,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/01\/27\/fcc-plans-to-open-up-us-cable\/","url_meta":{"origin":750,"position":1},"title":"FCC plans to \u201copen up\u201d US cable","author":"Fred","date":"27 janvier 2016","format":false,"excerpt":"FCC_logoThe Federal Communications Commission (FCC) is planning to \u201copen up\u201d US cable by setting the STB and device market free. http:\/\/www.broadbandtvnews.com\/2016\/01\/27\/fcc-plans-to-open-up-us-cable\/ http:\/\/transition.fcc.gov\/Daily_Releases\/Daily_Business\/2016\/db0127\/DOC-337449A1.pdf","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/witbe_multiscreen_quality_manager.png?fit=463%2C338&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1599,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/12\/21\/regulation-des-plateformes-numeriques-defis-economiques-et-juridiques\/","url_meta":{"origin":750,"position":2},"title":"R\u00e9gulation des plateformes num\u00e9riques : d\u00e9fis \u00e9conomiques et juridiques","author":"Fred","date":"21 d\u00e9cembre 2015","format":false,"excerpt":"Le cabinet d'avocats international Hogan Lovells a publi\u00e9 un livre blanc sur la r\u00e9gulation des plateformes num\u00e9riques. http:\/\/www.lemondedudroit.fr\/index.php?option=com_content&view=article&id=212676:regulation-des-plateformes-numeriques-defis-economiques-et-juridiques","rel":"","context":"Dans &quot;Propri\u00e9t\u00e9 litt\u00e9raire et artistique&quot;","block_context":{"text":"Propri\u00e9t\u00e9 litt\u00e9raire et artistique","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/propriete-litteraire-et-artistique\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/shutterstock_Net_Neutrality_1.jpg?fit=1170%2C805&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/shutterstock_Net_Neutrality_1.jpg?fit=1170%2C805&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/shutterstock_Net_Neutrality_1.jpg?fit=1170%2C805&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/shutterstock_Net_Neutrality_1.jpg?fit=1170%2C805&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/shutterstock_Net_Neutrality_1.jpg?fit=1170%2C805&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":444,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/22\/eemea-ott-tv-video-market-to-add-2-2-billion\/","url_meta":{"origin":750,"position":3},"title":"EEMEA OTT TV &#038; video market to add $2.2 billion","author":"Fred","date":"22 juillet 2015","format":false,"excerpt":"OTT TV and video revenues in EEMEA [19 countries] will reach $2,635 million in 2020; up from only $52 million recorded in 2010 and the $616 million expected in 2015, according to Digital TV Research\u2019s Eastern Europe, Middle East & Africa OTT TV & Video Forecasts report. From the $2.21\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/OTT-TV-and-vidoe-revenue.png?fit=777%2C499&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/OTT-TV-and-vidoe-revenue.png?fit=777%2C499&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/OTT-TV-and-vidoe-revenue.png?fit=777%2C499&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/OTT-TV-and-vidoe-revenue.png?fit=777%2C499&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1711,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/01\/21\/vtc-le-coup-de-grace\/","url_meta":{"origin":750,"position":4},"title":"VTC : le coup de gr\u00e2ce !","author":"Fred","date":"21 janvier 2016","format":false,"excerpt":"S\u00e9bastien Robineau, Associ\u00e9 et fondateur du cabinet Hom\u00e8reLa Cour de cassation a r\u00e9cemment rendu une d\u00e9cision (Cass. crim., 15 d\u00e9c. 2015, n\u00b014-85.638) qui va imposer aux entreprises de VTC de revoir leur mod\u00e8le \u00e9conomique et qui va entra\u00eener la disparition de bon nombre d\u2019entre elles. http:\/\/www.lemondedudroit.fr\/index.php?option=com_content&view=article&id=214002:vtc-le-coup-de-grace-&catid=160:decryptages&Itemid=1082","rel":"","context":"Dans &quot;Ressources humaines&quot;","block_context":{"text":"Ressources humaines","link":"https:\/\/mouillere.com\/universconvergents\/category\/ressources-humaines\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/Capture-d%E2%80%99%C3%A9cran-2016-01-29-%C3%A0-14.22.57.jpg?fit=802%2C332&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/Capture-d%E2%80%99%C3%A9cran-2016-01-29-%C3%A0-14.22.57.jpg?fit=802%2C332&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/Capture-d%E2%80%99%C3%A9cran-2016-01-29-%C3%A0-14.22.57.jpg?fit=802%2C332&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/Capture-d%E2%80%99%C3%A9cran-2016-01-29-%C3%A0-14.22.57.jpg?fit=802%2C332&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":770,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/03\/third-of-tv-now-watched-on-demand\/","url_meta":{"origin":750,"position":5},"title":"Third of TV now watched on-demand","author":"Fred","date":"3 septembre 2015","format":false,"excerpt":"Some 35% of all TV and video viewing is now watched on-demand with over half of consumers claiming to watch streamed on-demand content at least once a day, according to new research. http:\/\/www.digitaltveurope.net\/420901\/third-of-tv-now-watched-on-demand\/ http:\/\/www.ericsson.com\/res\/docs\/2015\/consumerlab\/ericsson-consumerlab-tv-media-2015.pdf TV AND MEDIA 2015 The empowered TV and media consumer\u2019s influence","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/Ericsson-TV-and-Media-2015.png?fit=527%2C748&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/Ericsson-TV-and-Media-2015.png?fit=527%2C748&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/Ericsson-TV-and-Media-2015.png?fit=527%2C748&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=750"}],"version-history":[{"count":6,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/750\/revisions"}],"predecessor-version":[{"id":756,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/750\/revisions\/756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/748"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}